THE NBCU CONTENT STUDIO AND BROADWAY VIDEO PARTNER TO CREATE A FIRST-TO-MARKET EXCLUSIVE ORIGINAL COMEDY OFFERING FOR BRAND MARKETERS
New Partnership Gives All Types of Clients Access to the Brightest Minds in Comedy Combined with NBCUniversal Insights, Data and Distribution at Scale
Jeep is First Advertiser to Join New Offering
NEW YORK - April 27, 2017 - The NBCU Content Studio, NBCUniversal's newly created home for original brand storytelling, and Broadway Video today announced a new advertiser offering that enables marketers access to an always-on team of writers, directors, and producers from Broadway Video.
The Content Studio clients will now be able to create original and ownable comedic content for all platforms with stories informed by NBCUniversal's insights and driven by data and distribution capabilities.
"The Content Studio is offering brands of all shapes and sizes a new blueprint to storytelling through the universal language of comedy," said Wendy Wildfeuer, Senior Vice President, The NBCU Content Studio. "This partnership marries art with capability and science, pairing the comedic legacy of Broadway Video with the unparalleled NBCUniversal portfolio to deliver results for clients."
"We are excited to partner with NBCU and bring this best in class combination to brands," said Britta von Schoeler, President, Broadway Video Enterprises.
Jeep has signed on as its first partner to launch their new vehicle, the Jeep Compass,
All clients of The Content Studio tap into the power of the NBCU portfolio for data-fueled distribution across digital, social and TV, strategic partnerships with Apple News, BuzzFeed, Snapchat and Vox Media, as well as the company's advanced advertising capabilities. All original content deals feature usage rights for brands to run creative on their owned and operated channels.
About The NBCU Content Studio:
The NBCU Content Studio, formed in March 2016, sits at the intersection of inspiration and insight, creating a new blueprint for brand storytelling across all genres, formats and platforms. With unprecedented access to NBCU's expansive community of storytellers in front of and behind the camera, world-class production resources, and proprietary insights, The Content Studio brings brand stories to life to forge stronger consumer connections. Leveraging the unmatched scale of the NBCU portfolio, strategic partnerships with BuzzFeed, Vox Media, Apple News and Snapchat, The Content Studio delivers data-fueled distribution, both on and off NBCU platforms, guaranteeing the right narrative to the right audience.
About Broadway Video:
Broadway Video is a global media and entertainment company focused on the creation and distribution of premier content. Founded by Lorne Michaels in 1979, Broadway Video's legacy originated with the cultural icon Saturday Night Live. Broadway Video has since built an incredible portfolio of television programs and feature films including The Tonight Show Starring Jimmy Fallon, Documentary Now, Late Night with Seth Meyers, Portlandia, Man Seeking Woman, 30 Rock, Wayne's World, and Mean Girls. Broadway Video has also created and launched the digital studios Above Average, M�s Mejor, and The Kicker.