or


[05/30/17 - 10:05 AM]
National Geographic, In Partnership with Pereira & O'Dell NY Launches "10 Days of Genius," A Film Festival Inspired by "Genius"
Each original short film in the series centers around a unique Einstein quote.

[via press release from National Geographic Channel]

NATIONAL GEOGRAPHIC, IN PARTNERSHIP WITH PEREIRA & O'DELL NY LAUNCHES "10 DAYS OF GENIUS," A FILM FESTIVAL INSPIRED BY "GENIUS," THE FASCINATING AND UNTOLD STORY ABOUT THE LIFE OF ALBERT EINSTEIN

Digital Film Fest Features Imaginative and Inspiring Films Created by Tongal Filmmaking Community

GENIUS, From Executive Producers Brian Grazer and Ron Howard and Starring Geoffrey Rush, Airs Tuesdays at 9/8c on National Geographic

WASHINGTON, DC - May 30, 2017 - ?Today, National Geographic will launch the 10 Days of Genius Film Festival, a series of short films inspired by the creativity and imagination of Albert Einstein. National Geographic partnered with creative agency Pereira & O'Dell New York to develop the concept, content and strategy behind this unique initiative, kicking off with two short films, "The Instrument" and "The Mirror," directed by Sam Spiegel ("Kenzo World" commercial). Nat Geo has also partnered with the Tongal filmmaking community to develop and produce eight unique and inspiring short films that showcase the many sides of Albert Einstein's genius.

Each original short film in the series centers around a unique Einstein quote, such as "I live my daydreams in music," "Imagination is more important than knowledge" and "When a man sits with a pretty girl for an hour, it seems like a minute. But let him sit on a hot stove for a minute and it's longer than any hour. That's relativity."

From executive producers Academy Award winners Brian Grazer and Ron Howard, the latter making his scripted television directorial debut with the first episode, GENIUS stars Geoffrey Rush as elder Albert Einstein, Johnny Flynn as young Einstein and Emily Watson as Elsa Einstein. GENIUS - the network's first scripted series - reveals how Albert became Einstein, exploring his extraordinary professional achievements along with his volatile, passionate and complex personal relationships.

"With our scripted series GENIUS, we introduced Einstein the man, not just the physicist, showcasing the man behind the mind. He was a true creative spirit with an insatiable curiosity," said Andy Baker, SVP/global creative director, National Geographic. "The 10 Days of Genius Film Festival will celebrate Einstein's innovativeness and hopefully inspire audiences to explore their imaginations and find their inner genius."

"10 Days of Genius honors Albert Einstein in service of GENIUS. Everyone knew how rare this brief was, and it was exciting to explore the intersection of music and science knowing how important both were to Einstein," said Dave Arnold, executive creative director, Pereira & O'Dell New York.

"Einstein's creative genius helped us reimagine our world. Through our platform and creative network, we are redefining how we approach content by allowing unique and diverse talent to reimagine his famous quotes," said James DeJulio, co-founder and chief creative officer at Tongal. "The 'genius' behind this campaign is that it helped us empower limitless imagination, bring opportunities to up-and-coming filmmakers and as a result tell incredible stories."

Beginning May 30, the 10 Days of Genius Film Festival will premiere with the release of "The Instrument" and will live across National Geographic's digital and social platforms - the GENIUS homepage, VOD, YouTube and Facebook. "The Instrument" imagines a world where music and physics are one and the same and the rules of gravity are meant to be defied.

Additional shorts include:

· "The Mirror," a short film that questions what if all of time collapsed to an instant and how far would you dare to travel while riding a beam of light across the universe

· "When Pigs Fly," an animated short film that challenges the hypothetical, "could fly," and says, I'll bet there's at least one that can

· "Take Me Back," in which a female physicist, drawing inspiration from Einstein's quote that "the past, present and future are an illusion," travels back in time to stop herself from meeting her future lover

· "Movement," in which a Taiwanese-American daughter rediscovers her father's love for dance just after he dies and learns his signature moves as a way to remember him

· "Relativity Ramen," which explores relativity in the most recognizable of current-day situations - waiting for a microwave timer that never seems to be done

GENIUS, which airs Tuesdays at 9/8c on National Geographic, just passed the halfway mark of the season. Over the next few weeks the series will explore Albert Einstein's (Geoffrey Rush) later years, including his immigration to the U.S. with his second wife Elsa (Emily Watson) - which was staunchly opposed by then FBI director J. Edgar Hoover (T.R. Knight) - his reluctant and remorseful involvement in the development of the atomic bomb and his attempts to reconcile with his family. The special two-part season finale will air Tuesday, June 20.

Globally, GENIUS is averaging nearly 3.5 MM viewers per episode, hitting record numbers in most key markets. National Geographic magazine's Genius cover story is projected to sell 100K issues; that makes it above average and the third best-selling cover for FY2017 to date.

# # #

About National Geographic Partners LLC

National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 128 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers ... and reaching over 730 million people around the world in 171 countries and 45 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.

About Pereira & O'Dell

Pereira & O'Dell (www.pereiraodell.com) is an award-winning advertising agency with offices in San Francisco and New York. The agency combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. Pereira & O'Dell was named by Advertising Age as "Standout Agency of the Year," and by Fast Company as one of the "10 Most Innovative Companies in Advertising." Among the Pereira & O'Dell client roster are Coca-Cola, eBay, Realtor.com, Fifth Third Bank, Adobe, Timberland, National Geographic, Memorial Sloan Kettering, the Museum of Natural History, Annie's Homegrown and Ad Council.

About Tongal

Tongal has pioneered a new model for creating content, powered by a global network of 120,000 professional creatives and a proprietary development platform. Tongal develops content strategies and produces video people want to see across every platform, including TV commercials, social and digital campaigns, and original entertainment for innovative brands like LEGO, Nestle, Mattel, NASA, Unilever, General Motors and more. The private company is headquartered in Santa Monica and is backed by Insight Venture Partners. More information can be found at www.tongal.com/business.





  [may 2017]  
S
M
T
W
T
F
S
 


· GENIUS (NGC)





[05/21/18 - 12:35 PM]
Meet the Cast of "Siempre Bruja," Netflix's Second Announced Colombian Original
The series will follow 18 year old Carmen, a Colombian slave and witch from the 17th century who, in a desperate attempt to save her loved one, travels in time to present day Cartagena.

[05/21/18 - 12:13 PM]
FOX to Air Two "Bonus" Episodes of "Lucifer" on Monday, May 28
"Boo Normal" and "Once Upon a Time" were produced during the show's third season but did not air.

[05/21/18 - 12:04 PM]
Sundance Now Celebrates Pride Month with the Exclusive U.S. Premiere of "Take 5: Beyond the Parades"
The exclusive collection explores timely stories of personal identity, transformation and acceptance, as well as critical looks at social movements and injustices worldwide.

[05/21/18 - 10:30 AM]
Bravo Media Orders Eight New Projects for Development
These new projects build upon Bravo's diverse breadth of industry leading formats and established series.

[05/21/18 - 10:03 AM]
Lena Waithe to Be Honored with the "Trailblazer" Award at the 2018 "MTV Movie & TV Awards" Hosted by Tiffany Haddish
The award recognizes game-changing creators with fresh and fearless voices in entertainment.

[05/21/18 - 09:57 AM]
"My Last Days," An Uplifting Docuseries Created by "Jane the Virgin" Star Justin Baldoni, Returns to The CW Friday, May 25
"When I first started this series five years ago, I never could have imagined it would have come this far," said Baldoni.

[05/21/18 - 09:26 AM]
SundanceTV & Sundance Now Announces Partnership with Tele Munchen Group (TMG) for "The Name of the Rose"
Set in Italy in 1327, "The Name of the Rose" follows the Franciscan monk William of Baskerville (John Turturro) and his novice Adso von Melk (Damian Hardung) as they arrive at a secluded monastery in the Alps.

[05/21/18 - 09:10 AM]
CBS News to Launch Second Season of "48 Hours: NCIS," Giving Viewers Unprecedented Accesses to Real NCIS Cases
Rocky Carroll returns as narrator on the latest six-part series.

[05/21/18 - 09:02 AM]
Netflix Forming Storytelling Partnership with Barack and Michelle Obama
The Obamas will produce a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.

[05/21/18 - 07:08 AM]
Video: AMC Releases All-New "Preacher" Promo in Anticipation of the Season Three Premiere on Sunday, June 24 at 10:00 PM ET/PT
The fiery new promo raises the curtain on our sinister cast of characters including Jesse, Cassidy, Tulip, Gran'ma, Allfather, God Dog, and many more.

[05/21/18 - 07:03 AM]
Freeform Celebrates the Series Finale of ABC's Hit Comedy "The Middle" with a Mini-Marathon, on May 22
For those who don't want to say farewell, fans of the show can relive The Hecks' hilarious ups and downs weekdays Monday - Friday on Freeform.

[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[05/20/18 - 08:43 AM]
Second-Highest Rated NBA Eastern Conference Finals Game 3 Ever on ESPN
ESPN spins the numbers for Saturday, May 19.

[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.