or


[06/09/17 - 07:57 AM]
POM Wonderful(R) Returns to NBC's "American Ninja Warrior" Season Nine
In addition to on-air integrations, NBC will work with POM to brand the ongoing, popular digital editorial series, "Crashing the Course."

[via press release from NBC]

POM WONDERFUL(R) RETURNS TO NBC'S "AMERICAN NINJA WARRIOR" SEASON NINE

Brands Present Digital Editorial Series Titled "Crashing the Course" on NBC.com

NEW YORK, June 9, 2017 - NBC and POM Wonderful(R) today announced their continued partnership for the ninth season of "American Ninja Warrior."

In addition to on-air integrations, NBC will work with POM to brand the ongoing, popular digital editorial series, "Crashing the Course." Hosted by Alex Weber, "Crashing the Course is a behind-the-scenes look at the show, what it takes to conquer the course and how every challenge is designed to be demanding. Seven episodes of "Crashing the Course" will appear over throughout the season and live in a co-branded destination on NBC.com/ANW.

"American Ninja Warrior" premieres June 12 on NBC (8 p.m. ET/PT).

"We've seen an insatiable appetite for 'American Ninja Warrior' across the networks and platforms of NBCUniversal," said Mark Marshall, Executive Vice President, Entertainment Advertising Sales, NBCUniversal. "We're excited to partner with POM Wonderful(R) for another season that continues to attract entire families as they sit down and root for their favorite Ninjas together."

In each POM co-branded episode of "Crashing the Course," viewers can discover the secrets that push Ninja Warriors to their Crazy Healthy limits. The episodes will run between three and seven minutes in length and will include a "POM Tip of the Week." These videos will receive promotion support from NBCUniversal social amplification.

"When tackling those insanely intense obstacles, Ninjas can fuel their bodies with POM Wonderful's 100% Pomegranate Juice, an antioxidant superpower that is a good source of potassium," said Adam Cooper, vice president of marketing, POM Wonderful. "We are thrilled to continue our partnership with 'American Ninja Warrior' because it embodies the essence of our 'Crazy Healthy' campaign, showcasing to viewers that if they feel so inspired to tackle the same tough challenges as the Ninjas, POM is the perfect drink to get them Crazy Healthy."

Returning to "American Ninja Warrior" this season are the "POM Run of the Night" which will feature the Ninja who delivered the most jaw-dropping feats of strength, agility and speed navigating the obstacle course and "POM Post Run Interview" to keep up with contestants behind the scenes. Additional on-air mentions of the brand will be heard throughout the season and POM branding will be featured throughout courses in each episode.

###

About NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit:www.nbcuniversal.com.

About POM Wonderful

POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States as well as the worldwide leader in fresh California pomegranates and pomegranate-based products, including our 100% pomegranate juices, teas, and innovative juice blends. We grow, handpick and juice our own pomegranates to ensure the highest quality. By managing the entire production process from tree to bottle, POM Wonderful guarantees that our products come from only one source - 100% California-grown POM Wonderful pomegranates.





  [june 2017]  
S
M
T
W
T
F
S
    


· AMERICAN NINJA WARRIOR (NBC)





[06/25/17 - 10:55 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC, FOX
A rebroadcast of "48 Hours" on the Eye leads the night in both categories.

[06/24/17 - 08:25 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Second Straight Week
"Dateline NBC" and a rebroadcast of "America's Got Talent" put the Peacock on top.

[06/23/17 - 10:01 AM]
ABC Sends "Still Star-Crossed" to Saturdays; Various Repeats to Fill Monday Slot
Look for "Celebrity Family Feud" this Monday, June 26 and "Battle of the Network Stars" on Monday, July 3.

[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 08:03 AM]
Video: Have You Met the Incredible Jessica James? Get Your Chance July 28!
Jessica Williams stars in the latest Netflix original film.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/23/17 - 07:32 AM]
"Vice Special Report: A World in Disarray," Examining the Past, Present and Future of American Foreign Policy, Debuts July 21, Exclusively on HBO
The exclusive HBO presentation features interviews with Condoleezza Rice, Tony Blair, Samantha Power, Ash Carter and others.

[06/23/17 - 07:27 AM]
Lifetime Moves Up "A Midsummer's Nightmare" Pilot Premiere to Friday, July 14
Said offering was previously scheduled for Friday, July 28.

[06/23/17 - 07:01 AM]
Conan O'Brien Returns to Comic-Con(R) International with All New Pop! Vinyl Figures from TBS and Funko
During the week of Comic-Con(R) International, "Conan" will be taped at San Diego's historic Spreckels Theatre on Wednesday, July 19 - Saturday, July 22.

[06/22/17 - 02:31 PM]
Sharon Leal Joins the Cast of New Drama Series "Instinct"
Leal will portray a friend of Lizzie's (Bojana Novakovic) who has recently been promoted to be their boss in the NYPD.

[06/22/17 - 01:43 PM]
TV Land's "Younger" Simulcasts Coast-to-Coast on June 28th and Launches Live Digital Aftershow
"Getting Younger," hosted by Taylor Strecker, will continue the enthusiastic fan conversation that occurs on social media every week and encourage viewers to submit questions and interact with other superfans and stars alike.

[06/22/17 - 01:23 PM]
HBO Partners with TRAP Karaoke to Promote "Insecure" and "Ballers"
Fans in Cincinnati, Charlotte and Houston will join cast members from both series for an advance double feature screening of the shows' season premieres.

[06/22/17 - 11:45 AM]
Hannah Hart Hits the Road for a Tasty Cross-Country Trip in New Food Network Series "I Hart Food"
The six-episode series launches Monday, August 14 at 10:00/9:00c on the cable channel.

[06/22/17 - 11:06 AM]
Spike Announces New Docuseries "Gone: The Forgotten Women of Ohio," Premiering July 22 at 9pm ET/PT
The series is the tragic saga of these young women shrouded in a mystery that includes a dark underbelly of a struggling Midwest region plagued by drug and sex trafficking, and a system that seems to have failed to protect these women.

[06/22/17 - 11:00 AM]
FOX Announces Fall Premiere Dates for the 2017-2018 Season
Newcomer "The Orville" will kick things off with two special post-NFL airings on Sunday, September 10 and 17.