[08/15/17 - 10:01 AM]
"Project Runway" Gets Accessorized with Launch of Three New Digital Series from A+E Networks' 45th & Dean
Fan favorite digital series "Project Sammy's Way," which debuted with season 15, also returns this year.

[via press release from Lifetime]



New York -- August 15, 2017 - With the season 16th premiere of Project Runway this Thursday, August 17 at 8pm ET/PT, A+E Networks' in-house digital agency, 45th & Dean, launches three new digital series, Behind The Seams, The Project Runway Make Up Challenge - sponsored by Avon, and Project Rewind, as the perfect accessories for the Emmy(R)-nominated show. Fan favorite digital series Project Sammy's Way, which debuted with season 15, also returns this year. New episodes of each series are available on Lifetime's YouTube channel, MyLifetime.com and the official Lifetime Facebook page.

The Project Runway Makeup Challenge (New Series - 13 episodes)

Premieres: August 18

Posts: Fridays at 1pm ET

With help from Avon, the official makeup sponsor for season 16 of Project Runway, makeup maven Christen Dominique takes on makeup challenges inspired by the design challenge in each episode of Project Runway. Viewers will see the befores and afters and learn to do it themselves at home. At the end of each video, audiences can weigh in on Christen's work and submit videos of themselves taking on the Runway Beauty Challenge.

Behind The Seams (New Series - 14 episodes)

Premieres: August 19

Posts: Saturdays at 1pm ET

Fashionista Katie Sturino of 12ish Style, got a once-in-a-lifetime opportunity to go behind-the-scenes of season 16. Katie recaps each episode of Project Runway, and shares her first hand experience from the set. Special guests will appear each week!

Project Sammy's Way (Season 2 - 14 episodes)

Premieres: August 20

Posts: Sundays at 1pm ET

The always hilarious scripted/comedy recap show, Project Sammy's Way, returns for a second season following the clueless Sammy Samantha as she attempts the weekly Project Runway challenges. Using footage from each episode, Sammy intercuts her own design attempts and commentary to create her version of the episode. Sammy's Way is written by and stars Lily Sullivan as Sammy.

Project Rewind (New Series - 13 episodes)

Premieres: August 24

Airs: Thursdays on Lifetime before new episodes of Project Runway

Posts: Wednesdays at 12pm ET

Project Rewind counts down the best moments in Project Runway history for the ultimate trip down fashion memory lane.

About Project Runway

Hosted by Emmy(R) Award winner, supermodel and fashion connoisseur Heidi Klum, the hit Emmy(R)-nominated series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor and co-host Emmy(R) Award winner Tim Gunn and judges Nina Garcia and Zac Posen. The new season will break out of the conventional modeling mold and incorporate size inclusive models, as a true reflection of all women across the country, ranging from size 0 to 22. New episodes of Project Runway air Thursdays on Lifetime.

About 45th & Dean

A+E Networks' digital storytelling hub, 45th & Dean(TM), is a full-service agency supporting brands, shows, advertising and distribution partners, and intelligently engages in data analysis that informs content creation. 45th & Dean creates original content across A+E Networks' owned and operated websites, linear channels, and a range of other platforms - including "Second Chance," its first original series for Snapchat, with more series in development for A+E's overall partnership with Snap Inc. and 'Watch,' Facebook's new video platform for original content. In Fall 2017, 45th and Dean will open a state-of-the-art studio in Brooklyn, NY allowing the agency to create experiential marketing initiatives and customized client events.

  [august 2017]  


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