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DISCOVERY GREENLIGHTS "UNDERCOVER BILLIONAIRE" AND ATTEMPTS TO MAKE MILLION-DOLLAR COMPANY IN JUST 90 DAYS
(NEW YORK) - Financial success and freedom is the ultimate dream of every American. It's in our DNA. Discovery Channel announced today that it has ordered UNDERCOVER BILLIONAIRE, an all-new series that taps the expertise of a self-made mogul to see if it's possible to create a million-dollar company in just 90 days with just a few dollars in his pocket.
The true identity of our mogul will remain anonymous to everyone around him. He'll be dropped off in a remote community with little resources and no contacts. The road to success is rarely an easy one - he will need to build connections, relationships and get a job that pays cash to build a company from scratch.
It won't be an easy task, but if anyone knows how to do it, it's this rags-to-riches self-made entrepreneur. If he's successful, at the end of the 90 days, he'll turn over the company he built to the people who helped him out along the way. And once and for all, reveal his true identity to those around him.
To learn more, go to www.discovery.com, on Facebook at Facebook.com/discovery and on Twitter @Discovery.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative viewers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.
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