SONY CRACKLE PARTNERS WITH EMBASSY ROW FOR TWO UNSCRIPTED SERIES
Network Greenlights Series of Shorts In Anticipation of World Cup 2018
Network In Development with Davies' Embassy Row and NRG on Untitled Esports Series
New York, April 24, 2018 - Sony Crackle announced today at the network's upfront presentation at Sony Headquarters New York, that it is partnering with production company Embassy Row ("Watch What Happens Live," "Talking Dead") on two new unscripted projects.
The free, ad supported streaming network has greenlit a series of shorts in anticipation of World Cup 2018. Additionally, Sony Crackle is developing an untitled eSports series with NRG.
The new, untitled series of shorts will set the table for a month-long feast of football in anticipation of the highly anticipated World Cup 2018. The shorts will launch with 15 episodes, with a new episode releasing each day for the first two weeks of June.
In addition, the network is working with NRG to create content for the Sony Crackle console-first audience. The untitled esports competition series, anticipated to be produced by Embassy Row, will use the team's professional eSports athletes and celebrity advisors to support the contenders.
NRG owns and manages independent game streamers and 10 professional eSports teams for game titles such as Overwatch and CS: GO. NRG was founded by the co-owners of the Sacramento Kings and investors include Shaquille O'Neal, Alex Rodriguez, electronic music DJ Tiesto and other Silicon Valley entrepreneurs.
About Embassy Row
Embassy Row is a Sony-owned, bi-coastal, non-fiction production company that specializes in edgy, talent-driven, talk, sports, comedy, competition and docuseries content that encourages a highly engaged and extremely passionate audience. Embassy Row is run by prolific producer Michael Davies and is most known for producing shows such as "Watch What Happens Live!" with Andy Cohen, "Talking Dead," "Good Morning Football," "Comedians in Cars Getting Coffee," "Beyond Stranger Things" and "Comedy Knock Out," among others.
NRG Esports is a San Francisco-based esports organization competing at the highest level of professional video gaming. NRG owns 9 pro gaming teams including the San Francisco Shock of the Overwatch League. NRG was founded in 2015 by Andy Miller and Mark Mastrov, co-owners of the Sacramento Kings. NRG investors include Shaquille O'Neal, Alex Rodriguez and Jennifer Lopez, alongside Silicon Valley entrepreneurs.