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Robert Rodriguez's El Rey Network to Air "Stand United" Special on April 29th -
New Documentary Presented by Ram Truck Brand Shows the Raw and Real Courage of Everyday Americans
(Austin, TX -- April 27, 2018) - On Sunday, April 29th at 8pm ET, El Rey Network will premiere "Stand United," a new documentary special presented by the Ram Truck brand that chronicles the lives of America's unsung heroes and their everyday acts of courage.
Produced by El Rey founder and acclaimed director Robert Rodriguez ("El Mariachi," "Desperado," "Spy Kids"), "Stand United" takes viewers on an extremely human journey down America's backroads in search of the real-life examples of grit, integrity and courage.
From nomadic linemen in Livermore, California, who go from town to town to build and repair America's power grid, to the Native American basketball coach in Chinle, Arizona, who dedicates his life to mentoring kids on the reservation where he lives, "Stand United" offers a portrait of the American spirit - capturing the country's inner and outer beauty with both breathtaking cinematography and the emotional resonance of real-life people and their inspiring stories.
"This project's raw spirit of duty, family and community is what we're all about at El Rey, and I'm proud to present it to our viewers," said Robert Rodriguez. "'Stand United' highlights ordinary people on extraordinary journeys and is a tribute to the hard-working, everyday Americans who tirelessly serve as the backbone of this country."
"Stand United" is an original documentary produced by Content & Co. in partnership with Fathom Communications.
"Stand United" premieres Sunday, April 29th at 8pm ET.
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About El Rey Network
El Rey Network is a Latino-infused entertainment brand that revels in the courage, capacity, and creativity of ordinary people on extraordinary journeys. Launched by maverick filmmaker Robert Rodriguez and run by Rodriguez and his artistic collective, El Rey Network develops and produces linear and digital programming as well as integrated branded entertainment offerings. El Rey Network's flagship is a 24-hour English-language entertainment and lifestyle cable channel that focuses a distinctly Latino lens on popular culture. El Rey Network is jointly owned by Robert Rodriguez and FactoryMade with a minority stake held by Univision Networks & Studios, Inc.
About Content & Co.
Content & Co is a growing and ever-expanding studio of best-in-class showrunners, writers, artists, planners and strategic thinkers who produce content that elevates the power of your brand with every view. Led by president Stuart McLean and based in Los Angeles, the company has produced original series for Subway, Schick, TJX, Pepsico and many other major brands. As an end-to-end solution for marketers, Content & Co. combines creative, multi-channel distribution and reporting to produce unforgettable brand-authored content. Learn more at www.contentandco.com.
About Fathom
With deep roots in branding and advertising, Fathom's founders set out to evolve the traditional agency model by offering clients new, and often disruptive, ways to reach consumers. Over the past 17 years, Fathom's programs have covered a wide range of disciplines including Experiential, Direct and Content Marketing. The unifying thread of Fathom's work is amplification across multiple channels. Fathom has partnered with clients from across industries including, automotive, CPG, telecom, fashion, entertainment, sports and consumer electronics. For more, please visit www.fathomcommunications.com.
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