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[07/26/18 - 09:33 PM]
Hallmark Channel Names Rebecca Romijn as Ambassador of Network's Corporate Pet Initiative, "Adoption Ever After"
The network's corporate pet initiative, Adoption Ever After, is committed to educating the public about the many rewards of pet adoption in hopes of inspiring viewers to open their homes and hearts to shelter pets.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL NAMES REBECCA ROMIJN AS AMBASSADOR OF NETWORK'S CORPORATE PET INITIATIVE 'ADOPTION EVER AFTER'

Romijn Will Serve as Spokesperson of Adoption Ever After, A Multi-faceted, Cross-Platform Campaign Aimed at Raising the Profile of Shelter Pets and Mobilizing the Public to Adopt

BEVERLY HILLS, CA - July 26, 2018 - Hallmark Channel, the country's leading provider of family-friendly entertainment, announced today Rebecca Romijn will serve as the network's ambassador of Adoption Ever After. The network's corporate pet initiative, Adoption Ever After, is committed to educating the public about the many rewards of pet adoption in hopes of inspiring viewers to open their homes and hearts to shelter pets. The announcement was made today as part of Crown Media Family Networks' bi-annual Television Critics Association Summer Press Tour.

Actress and model, Rebecca Romijn, has been tapped to serve as the initiative's spokesperson to enhance and increase awareness towards the cause. Hallmark Channel works in collaboration with the country's leading animal rescue and welfare organizations, activists, distribution and advertising partners and celebrity influencers in order to support the mission. Hallmark Channel's Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt and ultimately put an end to this country's epidemic of pet homelessness.

"We are lucky to enhance our pet rescue efforts by partnering with Rebecca Romijn as our spokesperson to further increase awareness around Adoption Ever After," said Bill Abbott, President & CEO, Crown Media Family Networks. "Rebecca is a proud supporter of pet rescue and there is no better person suited to work with us in our mission to clear the shelters and find forever homes for homeless pets."

Programming elements are also part of the corporate initiative, including "Kitten Bowl," "American Humane Hero Dog Awards," "American Rescue Dog Show" and daily pet adoption segments on "Home & Family." Adoption Ever After is part of a 360-approach that also includes off-air elements, grassroots efforts, social media outreach and strategic corporate partnerships. In addition, Hallmark Channel's two shelter pet mascots, Happy the Dog and Happy the Cat, continue to embody the beauty, intelligence and lovability of adopted pets on-air and through public appearances.





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[08/19/18 - 09:15 AM]
Saturday's Broadcast Ratings: ABC Edges Competition in Viewers, Demos
A rebroadcast of "20/20" leads the night in both categories.

[08/18/18 - 09:20 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Splits Demo Crown
The Peacock shares in the adults 18-49 honors with ABC and CBS.

[08/17/18 - 11:23 PM]
Development Update: Friday, August 17
Updates include: Michelle Wolf, Joel McHale series canceled by Netflix; Tom Segura, Christina Pazsitzky to star in CBS comedy; and Steven Ogg to recur on TNT's "Snowpiercer."

[08/17/18 - 12:30 PM]
Fox 21 Television Studios and The Littlefield Company Option Best Selling Author Beth Macy's "Dopesick" for Television
"Every once in a while, you come across a piece of material that is that rare diamond in that it's an incredibly arresting story, and, even more, is timely and important," commented Bert Salke.

[08/17/18 - 11:18 AM]
HBO Announces Series Order for Damon Lindelof's "Watchmen"
Set in an alternate history where "superheroes" are treated as outlaws, "Watchmen" embraces the nostalgia of the original groundbreaking graphic novel while attempting to break new ground of its own.

[08/17/18 - 11:00 AM]
Disney Channel's New Family Comedy "Coop & Cami Ask the World" Set to Premiere Friday, October 12
The series follows the antics of middle-school siblings Coop and Cami Wrather, who co-host a popular online show while balancing life, family and friendship.

[08/17/18 - 10:16 AM]
Cast Announced - YouTube's Season 2 "Ryan Hansen Solves Crimes on Television*"
On tap are Jillian Bell, Rob Corddry, Jon Cryer, Rhys Darby, Donald Faison, Lucy Hale, Tom Lennon, Ken Marino, Tim Matheson, Joel McHale, Tim Meadows, Stephen Merchant, Ben Schwartz, Dax Shepard, Jessica St Clair, Pete Wentz, and Samira Wiley.

[08/17/18 - 10:08 AM]
Netflix Announces "What/If" an All New Original Drama Series Starring Renee Zellweger from Creator Mike Kelley
The social thriller explores the ripple effects of what happens when acceptable people start doing unacceptable things.

[08/17/18 - 10:01 AM]
Investigation Discovery's Fall Season Highlights
New series include "Blood Runs Cold" (Thursday, October 25) and "Deadly Silence" (Tuesday, November 13).

[08/17/18 - 09:18 AM]
"Monday Night Football" Preseason Game on ESPN Up 11 Percent Year-Over-Year
ESPN spins the numbers for Thursday, August 16.

[08/17/18 - 08:28 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory for CBS
The Eye wins the night among total viewers in addition to adults 18-49.

[08/17/18 - 08:00 AM]
"Star Wars Resistance," A New High-Flying Animated Adventure Series, Takes Flight with a One-Hour Premiere Sunday, October 7, on Disney Channel and DisneyNOW
The high-flying adventure series follows Kazuda Xiono ("Kaz"), a young pilot recruited by the Resistance for a top-secret mission to spy on the growing threat of the First Order.

[08/17/18 - 07:31 AM]
Key Art Debut - Jeremy Saulnier's Gripping Psychological Thriller "Hold the Dark," A Netflix Film Starring Jeffrey Wright, Alexander Skarsgard, Riley Keough
The latest Netflix original film debuts on Friday, September 28.

[08/16/18 - 11:30 PM]
Development Update: Thursday, August 16
Updates include: E! axes "The Royals" after four seasons; USA gives series order to "Bourne" TV series "Treadstone"; and Michael Engler to helm "The Gilded Age" at NBC.

[08/16/18 - 02:31 PM]
Starz's "Outlander" Season Four Returning November 4th!
Season four continues the story of time-traveling 20th century doctor Claire Fraser (Caitriona Balfe) and her 18th century Highlander husband Jamie Fraser (Sam Heughan), as they try to make a home for themselves in colonial America.