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[10/01/18 - 10:30 AM]
Lifetime Relaunches "Stop Violence Against Women" Public Affairs Campaign
Under the initiative that will support programming that will debut in the coming months on the network, Lifetime will roll out a PSA featuring survivors of sexual abuse, advocates and others that will run all month long.

[via press release from Lifetime]

LIFETIME RELAUNCHES STOP VIOLENCE AGAINST WOMEN PUBLIC AFFAIRS INITIATIVE BEGINNING OCTOBER 1

Campaign Kicks Off with PSA Featuring Sexual Assault Survivors: Actress and Activist Alyssa Milano, 'me too.' Founder Tarana Burke, Women's Advocate Kitti Jones and Nobel Peace Prize nominee and Rise Founder Amanda Nguyen

LOS ANGELES, CA (October 1, 2018) - In recognition of Domestic Violence Awareness Month and the anniversary of the #MeToo hashtag going viral last October, Lifetime re-launches its Emmy Award-winning public affairs campaign, Stop Violence Against Women. Partnering with advocacy groups and influential thought leaders, Lifetime has always believed in women, and now more than ever, believes survivors and is providing a platform to give women a voice where they have previously been unheard. Under the initiative that will support programming that will debut in the coming months on the network, Lifetime will roll out a PSA featuring survivors of sexual abuse, advocates and others that will run all month long on Lifetime driving to resources and information available at mylifetime.com/StopViolenceAgainstWomen.

The PSA, available for viewing here, features 'me too.' founder, sexual assault survivor and activist Tarana Burke; survivor, actress and activist Alyssa Milano who amplified the #MeToo movement and Burke's work with her pivotal tweet; survivor, R. Kelly critic and women's advocate Kitti Jones; and survivor and founder of the millennial driven advocacy group Rise, Amanda Nguyen who was nominated for the 2019 Nobel Peace Prize for creating the Sexual Assault Survivors' Bill of Rights to ensure survivor rights are not dependent on geography.

Lifetime is honored to partner with the leading organizations Girls for Gender Equity, 'me too.', Color of Change, Black Women's Blueprint, RAINN, It's On Us, National Domestic Violence Hotline, National Coalition Against Domestic Violence, Rise, Biden Foundation and The Joyful Heart Foundation for the relaunch of Stop Violence Against Women. This diverse and impactful partner coalition will help to spread awareness, empower women, provide healing tools and support for women and survivors in need of assistance.

The initiative will also include educational resources and outreach to high schools and colleges nationwide so young women have tools to discuss and address the ways these issues affect their lives. Lifetime will also host screenings and panels of upcoming programs airing on Lifetime that center on bringing awareness to the abuses and harassment of women.

In 2002, Lifetime launched the Stop Violence Against Women Public Affairs Campaign, bringing together leading advocacy organizations, women directly affected by violence and political leaders for a Special Congressional Women's Caucus Briefing in Washington DC, and placed a national spotlight on ending violence with on-air, online and in the halls of power, the vast problems of domestic violence and sexual assault. Now, 16 years later, Lifetime, brings the issue to the forefront as time's up on predatory behavior and provides women a platform to share their stories, especially for women of color.

For more than 30 years, Lifetime has led one of the longest standing and most comprehensive public affairs efforts of any cable network in the United States, educating and empowering hundreds of millions of people each year. In addressing critical social issues affecting the lives of women and girls, Lifetime develops, creates and launches multi-year advocacy campaigns that involve public service announcements, legislative advocacy and partnerships with hundreds of non-profit organizations, women leaders, public officials and key members of the media to reach women on-air, online and in communities across the country. As a result, Lifetime has remained the most trusted and most empowering network among women.

ABOUT LIFETIME

Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. In 2015, Lifetime launched Broad Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers to make its content which totals over 450 original hours. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





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