TELEMUNDO PARTNERS WITH QUIBI ON TWO NEWS SHOWS FOR GROWING HISPANIC AUDIENCE
Exclusive News Programs Will be Produced in English and Designed for GenZ, Millennial and LatinX Viewers Ages 18 to 34, a Growing Powerhouse Demo for Telemundo
LOS ANGELES -- October 10, 2019 -- Telemundo, the leading media company serving Hispanics, and Quibi have partnered to produce daily news programming for the mobile platform when it launches in April 2020. As a part of the partnership, Telemundo is developing two exclusive shows for Quibi's curated news and entertainment programming, Daily Essentials.
The two daily news programs include a news show tapping into the audience's passion for news, along with an entertainment news show. Both shows will be produced in English at the network's state-of-the-art global headquarters, Telemundo Center, a multiplatform production facility in Miami. The content will focus on:
· A daily news show that will bring Quibi's audience the top headlines and stories reflecting Hispanic perspectives from a new generation of identities in the U.S.: bilingual and bicultural. These shows will be produced by Telemundo's award-winning news division, Noticias Telemundo.
· A 5-minute rundown of the day's biggest entertainment news. Aimed at today's multicultural viewers, the show will provide Quibi's audiences with a daily dose of what's popular right now, through the lens of the Hispanic shift influencing today's pop culture.
Telemundo's large, diverse audience is a growing demographic with ever-changing media habits. More than two-thirds of Hispanics are under the age of 34 and consume more mobile video and take in news and content more quickly and efficiently than any other ethnic or racial group in the U.S. Additionally, amongst streamers, Hispanics stream 25% more on mobile devices than the general market. [Source]
"Telemundo's partnership with Quibi is a great example of our company's commitment to continue innovating and providing multi-platform news content to our growing audience at a time when they need it most," said Cesar Conde, Chairman NBCUniversal Telemundo Enterprises and NBCUniversal International Group. "Our viewers are young, bilingual, and ambicultural - 50,000 Hispanics in the U.S. are turning 18 every month. We're thrilled to be working with Jeffrey and the entire team at Quibi, an innovative company that understands and recognizes the power of our audience."
"At Quibi, our goal is to create content that reflects the diverse generation of millennials who are redefining culture and consuming media in entirely new ways," said Jeffrey Katzenberg, Founder and Chairman of the Board, Quibi. "We are excited about our groundbreaking partnership with Telemundo to create a new format for news to reach a growing bilingual and bicultural audience."
This partnership builds on the previously announced agreement between Telemundo and Quibi with the show "Natural Born Narcos," a prequel to Telemundo's hit series "El Se�or de los Cielos."
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Revenue Strategy & Innovation unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 30 local stations, 50 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world's most popular sporting events: FIFA World Cup(TM) through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company's domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, Underground Producciones, an internationally renowned production boutique based in Argentina as well as all of the company's co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Revenue Strategy & Innovation unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
About Quibi's Daily Essentials
Curated every single day into minutes-long bites of news, entertainment and inspiration, Quibi's Daily Essentials will quickly give you everything you need to know. Daily Essentials are a unique content offering from Quibi -- in addition to its scripted 'Lighthouse' and unscripted 'Alternative' shows.
Quibi is a mobile-first media technology platform bringing together the best of Silicon Valley and Hollywood. Headquartered in Los Angeles, Quibi is the first entertainment platform built for easy, on-the-go mobile viewing, allowing today's leading studios and creative talent to tell original stories in an entirely new way. For more information visit www.quibi.com. Follow Quibi on Facebook @QuibiUS and on Twitter @Quibi.