THE WEATHER CHANNEL TO SERVE AS THE EXCLUSIVE WEATHER CONTENT PROVIDER FOR QUIBI'S DAILY ESSENTIALS
Daily Weather Show to Launch in April 2020
ATLANTA & LOS ANGELES -- October 15, 2019 -- The Weather Channel television network and Quibi have reached an agreement for daily weather programming on the mobile platform when it launches in April 2020. As part of the new deal, The Weather Channel will be the exclusive weather content provider for Quibi's curated news and information programming, Daily Essentials.
The show will feature short-form national and hyper-localized weather and forecasting stories, as well as leverage The Weather Channel's Emmy Award-winning Immersive Mixed Reality to help audiences understand how the weather will impact them. Through this partnership, The Weather Channel television network will expand its daily millennial audience and deliver critical information during severe weather conditions.
Recognized as the TV News Brand of the Year 9 years in a row by The Harris Poll, and one of the top 20 Most Loved Brands in America as recognized by Morning Consult, The Weather Channel brings 37 years of trusted storytelling and forecast excellence to Quibi to help its platform's audience understand weather and the science behind it.
Daily Essentials are a unique content offering from Quibi - in addition to its scripted "Lighthouse" and unscripted "Alternative" shows. Curated daily into minutes-long bites of news, entertainment and inspiration, Quibi's Daily Essentials will quickly give viewers everything they need to know.
"Before people start their day, the one thing they absolutely need to know is the weather," said Jeffrey Katzenberg, Founder and Chairman of the Board of Quibi. "We are excited about our partnership with The Weather Channel, which will deliver hyper-local forecasts and use immersive mixed reality to help audiences understand weather in a whole new way."
"Our Daily Essentials partnership with Quibi is an exciting way for The Weather Channel to expand our reach to a millennial audience, who are perpetually curious about the weather and science that impact their lives. As the nation's leading weather network we share that curiosity and are excited to be partnering with such a cutting edge platform as Quibi," said Tom O'Brien, president of The Weather Channel television network.
"We're thrilled to partner with Quibi to bring vital weather information and storytelling to Quibi users," said Nora Zimmett, chief content officer and EVP for The Weather Channel television network. "At The Weather Channel, we are committed to equipping the public with the critical information they need to plan ahead and understand the weather around them."
The show will be available seven days a week, only on Quibi, when the platform launches in April 2020.
About The Weather Channel
Since its launch over 35 years ago, The Weather Channel television network has become the top-rated and most widely distributed weather network in America. The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation's only 24-hour source of national storm coverage. With trusted meteorologists who analyze, forecast and report the weather, its expertise is unrivaled. in 2018, the Ipsos poll ranked The Weather Channel as the most trusted name in news media and in 2019, The Weather Channel was nominated for an Emmy for its coverage of its new Immersive Mixed Reality technology. For nine years in a row, Harris Poll has ranked The Weather Channel as the "TV News Brand of the Year."
Quibi is a mobile-first media technology platform bringing together the best of Silicon Valley and Hollywood. Headquartered in Los Angeles, Quibi is the first entertainment platform built for easy, on-the-go mobile viewing, allowing today's leading studios and creative talent to tell original stories in an entirely new way. For more information visit www.quibi.com. Follow Quibi on Facebook @QuibiUS and on Twitter @Quibi.