or


[09/17/20 - 06:40 AM]
ViacomCBS Launches Vote for Your Life Campaign in Partnership with the Ad Council
MTV is also funding the cost of printing and mailing ballot applications for American voters to select this option at both www.VoteForYourLife.com or www.VoteEarlyDay.org through October 6.

[via press release from MTV]

ViacomCBS launches Vote For Your Life campaign in partnership with the Ad Council

Mass marketing campaign addresses voter registration crisis due to COVID-19 and encourages civic engagement

MTV to pay for ballot application printing and postage for American voters at www.VoteForYourLife.com and www.VoteEarlyDay.org

NEW YORK - (September 17, 2020) - Today, ViacomCBS, in partnership with the Ad Council, is launching Vote For Your Life, a mass voter registration, early voting, and get-out-the-vote campaign crafted to respond to the specific challenges of the 2020 election season. Voter registration is down by as much as 70% in some states, largely affecting Millennials and Gen Z voters aged 18-30. Adding to this registration crisis, the pandemic is making it even more critical for all voters to learn about and take advantage of their options to vote early or absentee.

As part of this campaign and continuing in its legacy of expanding voter access - particularly for young people and first-time voters - MTV is also funding the cost of printing and mailing ballot applications for American voters to select this option at both www.VoteForYourLife.com or www.VoteEarlyDay.org through October 6, which enables voters to receive the applications and return in time. The campaign is designed to lead voters to these tools that make it easy to quickly check their registration status, request a ballot and make a plan to vote early. More voters are interested in voting early by mail or drop box but many are not already familiar with the steps required to vote this way.

With Gen Z (10%) and Millennials (27%) making up a sizable proportion of eligible voters in the 2020 election, it is critical they are engaged in the electoral process. The nonpartisan creative campaign developed by the Entertainment & Youth Group of ViacomCBS features a series of assets developed to connect the urgency of voting with the issues that 18-30 year-olds, primarily Black and Latino audiences, care about. Highlighting jobs, security and justice, the PSA positions participation in the electoral process as an effective way to make an impact on what matters most to young Americans. An additional spot focuses on the issue of mental health. The assets will be available in English and Spanish.

VoteForYourLife.com allows users to quickly and easily check their registration status and take the steps to register, if needed. The hub, which is powered by BallotReady and TurboVote and accessible in English and Spanish (VotaPorTuVida.com) offers clarity around an often confusing and overwhelming process, particularly as many are geographically transient in the time of COVID-19 and provides voters the ability to view or request their ballot, preview the candidates up for election in their district and access resources to make a plan to cast their ballots on and leading up to election day.

"With the pandemic, social injustices, protesting and environmentally caused catastrophes like the wild fires on the West Coast and the hurricanes on the East Coast, our audiences are facing unprecedented and life-wrenching decisions which make the 2020 election so important to their daily lives," said Chris McCarthy, President, Entertainment & Youth Group, ViacomCBS. "That's why we're launching the Vote For Your Life campaign to give them the resources to easily register, check their early voting options, vote safely and as early as possible."

"The Vote For Your Life platform is urging potential voters to participate in the 2020 election as if their lives depend on it... because they do," said Lisa Sherman, President and CEO of the Ad Council. "We know that Americans everywhere are passionate about a variety of issues, yet they don't always see voting as an effective way to make an impact on what matters most to them. With our incredible partners at ViacomCBS, we're connecting the urgency of voting with the causes people care about and providing them the tools to easily participate in the upcoming election."

Vote For Your Life joins voter turnout campaigns from across the ViacomCBS brand portfolio, including National Black Voter Day, which is part of BET's #ReclaimYourVote, and MTV's +1 the Vote (including the 2020 Prom Challenge and +1 the Polls). ViacomCBS has also been instrumental in spearheading the launch of Vote Early Day, the new national holiday on October 24 that is supported by nearly 1,300 partners to make early voting options more accessible, as well as Power the Polls, a new initiative to recruit the next generation of young and diverse poll workers to combat the nationwide poll worker shortage, which recently reached 425,000 signups.

Vote For Your Life is being carried by all ViacomCBS Entertainment & Youth Brands, as well as CBS, Pluto TV, Simon & Schuster, and AwesomenessTV. The fully integrated campaign will also receive content creation, donated media and social support from partners including: AdTheorent, Audiomack, Broadway Green Alliance, Chegg, GIPHY, GumGum, Philo, Reddit, Religion of Sports Media, TuneIn and Univision. Nonprofit partners CIRCLE, EquisLabs, Florida Rights Restoration Coalition, Millennial Action Project, More in Common, NALEO Educational Fund and the National Black Justice Coalition have also lent their support to Vote For Your Life, providing expertise and further campaign amplification to help spread the messages to targeted audiences across the country.

For more information on the campaign, or to check your registration status, visit VoteForYourLife.com.

About ViacomCBS

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents. For more information about ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.

About The Ad Council

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation's most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don't Let Friends Drive Drunk. Smokey Bear. Love Has No Labels. Its innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council's communities on Facebook and Twitter, and view the creative on YouTube.





  [september 2020]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/26/20 - 10:40 AM]
OWN Announces Second Season Renewal of Anthology Drama "Cherish the Day," from Award-Winning Creator Ava DuVernay
Season one co-executive producers Raynelle Swilling and Teri Schaffer have been named executive producers and co-showrunners for season two.

[10/26/20 - 09:59 AM]
Starz Acquires "With Drawn Arms" Documentary on Tommie Smith's Iconic 1968 Olympic Protest
The new documentary uncovers the legacy of Olympian Tommie Smith who, after winning the gold medal at the 1968 Summer Olympics, stunned the world by thrusting his fist in the air during the playing of the national anthem in silent protest against racial inequality.

[10/26/20 - 09:59 AM]
HBO Sports Presents an Imagine Documentaries and Fuqua Films Documentary Feature "The Day Sports Stood Still," Debuting Early 2021
The feature-length documentary tells the story of the unprecedented sports shutdown in March of 2020 and the remarkable turn of events that followed.

[10/26/20 - 09:30 AM]
Freeform Launches Voting Digital Series "The Clock Is Ticking" from Yara Shahidi
The two-part digital series, which will live on Freeform's Instagram, will debut on Tuesday, October 27, and Tuesday, November 3.

[10/26/20 - 09:20 AM]
CNBC Primetime Presents Limited Series Event "Empires of New York" Premiering Sunday, November 29
Narrated by Paul Giamatti, and set amid the grit, greed, and glory of 1980s New York, "Empires of New York" chronicles the meteoric rise of five icons who not only reshaped the city but contributed mightily to the world we live in today.

[10/26/20 - 09:01 AM]
Video: Apple TV+ Releases Official Trailer for New Animated Preschool Series, "Doug Unplugs"
The series will premiere globally with the first seven episodes on Friday, November 13 on Apple TV+.

[10/26/20 - 09:00 AM]
HBO's "Crazy, Not Insane," A Provocative Look at the Minds of Serial Killers, Debuts November 18
Psychiatrist Dr. Dorothy Otnow Lewis has dedicated her career to the study of murderers, seeking answers to the question of why we kill.

[10/26/20 - 08:27 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top FOX, World Series
The network takes home top honors in both total viewers and adults 18-49.

[10/26/20 - 07:48 AM]
Video: Bounce's "Dying to Be Famous" Premieres Nov. 1
An intriguing six-episode true crime story, the series revolves around the still unsolved mysterious death of Ryan Singleton, a 24-year old aspiring model and film producer, who sets out to pursue fame and fortune in Hollywood with his close friends.

[10/26/20 - 07:24 AM]
"Life After Lockup" Returns with New Episodes on Friday, November 20 at 9PM ET / 8PM CT on WE tv
The couples will face plenty of firsts in their new lives together - from new marriages to divorce, new homes to new children, all while living under the challenges of their parole.

[10/26/20 - 07:01 AM]
Video: "Chilling Adventures of Sabrina" Part 4 - Date Announcement Teaser - Netflix
The final chapter premieres December 31, only on Netflix.

[10/26/20 - 06:30 AM]
Roddy Ricch and The Weeknd Lead the "2020 American Music Awards" Nominations with Eight Each
First-time nominee Megan Thee Stallion earned five nominations, becoming the most nominated female artist this year, including nods in the New Artist of the Year and Collaboration of the Year categories.

[10/26/20 - 06:04 AM]
Video: Apple TV+ Premieres Trailer for New Docuseries "Becoming You"
Told through the eyes of over 100 children around the world, from Nepal to Japan and Borneo, "Becoming You" explores how the first 2000 days on earth shape the rest of our lives.

[10/26/20 - 12:01 AM]
Video: "The Midnight Sky" Starring George Clooney - Date Announcement - Netflix
Is anyone out there?

[10/25/20 - 10:13 AM]
Saturday's Broadcast Ratings: World Series Keeps FOX on Top
Coverage of Game 4 leads the night in both total viewers and adults 18-49.