[12/15/20 - 08:36 AM]
Common Sense Networks Announces 2021 Launch of Sensical, New Streaming Platform for Kids Ages 2-12
With a mission to set a new standard in children's digital media, the ad-supported service thoughtfully filters for quality through a rigorous and proprietary rubric and evaluates content based on the most comprehensive child development research available.

[via press release from Common Sense Networks]


Sensical To Offer Expansive, Curated Library of Age-Appropriate, Short-Form Videos Filtered Through a Rigorous Rubric Based on The Most Comprehensive Child Development Research Available

Immersive Fan Favorites Include Top Titles From Leading Digital-First Creators Including Bounce Patrol, Mother Goose Club, StacyPlays, Super Simple Songs and Whistle; Studio/Distribution Partners Include ABC Commercial, CBC & Radio-Canada Distribution, Jetpack Distribution, Nelvana, 9 Story Distribution International, Sesame Workshop, Serious Lunch, Studio 100 and More

Free, Ad-Supported Service To Be Available Via Branded App And Live-Streaming Channels On All Major OTT Platforms And All Mobile Devices At Launch

Los Angeles, December 15, 2020 -- Common Sense Networks, a for-profit affiliate of Common Sense Media and a Public Benefit Corporation, today announced its inaugural venture, the 2021 launch of Sensical (sensicaltv.com), a free streaming platform offering thousands of age-appropriate, short-form videos for kids 2-12. With a mission to set a new standard in children's digital media, the ad-supported service thoughtfully filters for quality through a rigorous and proprietary rubric and evaluates content based on the most comprehensive child development research available.

Headed by Common Sense Networks CEO Eric Berger, an industry leader in digital and entertainment media whose appointment was announced this summer, Sensical will answer parents' essential need for entertaining, age-appropriate content that nurtures the specific emotional, social, and cognitive needs of their children. The immersive and handpicked library will be organized and tiered into three distinct categories:

· Preschoolers (ages 2-4)

· Little kids (ages 5-7)

· Big kids (ages 8-12)

Every single frame of video will be viewed, vetted and rated by individuals trained in child development and Sensical's rubric, mentioned above, will ensure that all short-form content from digital-first creators, studios and independent producers are selected based on criteria consistent with Common Sense Media's 15 years of research and advocacy. By going above and beyond the algorithm-only option currently available on most platforms, Sensical creates a distinctive and demonstrably more effective engagement runway that ensures a true sense of choice for kids. For parents, leaving content choices in the hands of real people vs. software will give them confidence that only appropriate videos are being suggested for their kids.

Berger said:"Sensical's mission is to ignite kids' passions, fuel curiosity, build bridges between children and their parents and make everyone part of the learning journey. As a free platform offering only age-appropriate fare, we remove every obstacle to accessing a comprehensive, trusted resource for entertaining short-form video from the best possible content creators. Every family can afford to add Sensical to their personal bundle and we couldn't be more excited to create a distinctive alternative for parents and partner with them in their goal to raise good humans."

Commenting on the launch, Jim Steyer, founder and CEO of Common Sense Media, said: "Over these past few years we've seen an explosion in commercial products and services directed at the audience we serve, but not always with their best interests in mind. We believe there is a meaningful opportunity for Sensical to fill a massive void in the current ecosystem and for Common Sense Networks to innovate in the space for the long-term benefit of kids and families."

Built on the notion that education is at its best when kids pursue their passions, Sensical's interface will encourage discovery and exploration by giving kids the opportunity to select from 100s of defined topics/passions when searching for content. In addition, parents can take the reins of their kids' personalized queue with an option to select a specific age range, introducing kids to titles that a) are an inherently better fit for their unique personalities and b) will foster deep connections whether families are co-viewing or children are watching independently.

Common Sense Networks' deliberate investment in short-form is based on recent data noting that:

· Watching online videos now constitutes the largest proportion of children's total TV and video viewing for those over two with an average of 39 minutes a day - more than double the amount of time devoted to online videos three years ago (:19).

· More than a third (34%) of children age 8 and younger watch online videos every day, up 42% from three years ago.

With those viewing habits in mind along with data from Pew Research saying that nearly 70% of parents are concerned about the types of products being advertised to their children, Sensical will introduce strict, best in class advertising guidelines that shift the marketplace narrative by exceeding expectations around current standards and practices and offer solutions that still work for brand partners. The free, branded app will lead with protection of kids as its main theme, ensuring digital privacy, featuring clear parental consent options and a clear line of distinction between commercial and noncommercial content.

Berger added: "By and large, parents don't trust how short-form video is presented to their young children. They often find themselves in a position of hall monitor, trying to steer kids in the right direction, giving them guidance on what is appropriate and hoping they don't take a wrong turn in the process. By leading with our age-appropriate, passion-based approach, we take the guesswork out of the equation and by doing so, raise the bar not just for Sensical, but also for the industry at large. As kids 2-12 lean in more heavily to their affinity for short-form, we want to embrace it but need to do so with a trained eye for selecting videos that give parents real peace of mind."

Beloved brands and popular franchises from leading content providers will be featured on the service with plans to add thousands of videos to the library every month. Sensical will feature the biggest and best in entertaining, educational short-form fare from digital-first creators like Azevedo Studios (Funtastic TV), Bounce Patrol, Hevesh5, Sockeye Media (Mother Goose Club), Cosmic Kids Yoga, New Sky Kids, Skyship Entertainment Company (Super Simple Songs), StacyPlays (DogCraft) and Whistle (No Days Off); and studio/distribution partners including ABC Commercial (The Wiggles), Awesome Forces (The Aquabats), Big Big Holdings LLC (It's A Big Big World), Boat Rocker Studios (Ollie The Boy Who Became What He Ate), CBC & Radio-Canada Distribution, Hoho Entertainment (Shane the Chef, Cloudbabies), Jetpack Distribution (Yoko, Kitty is Not a Cat), Millimages (64 Zoo Lane, Molang), Nelvana (Mike The Knight, Bakugan), 9 Story Distribution International (Ruby's Studio, Zerby Derby), One Animation (Rob The Robot, Oddbods), Sesame Workshop (Pinky Dinky Doo, Sesame Studios), Serious Lunch (Operation Ouch, Art Ninja), Studio 100 (Maya the Bee, Small Potatoes), ZooMoo Networks Pte Ltd (ZooMooPedia) and more.

In addition to Sensical's wide range of content offerings, parents will also be able to access the Sensical Parent Zone, a dashboard tool allowing them to review and manage all of their kid's viewing activity - including reports on what and how long their kids watch as well as the unique social, emotional and cognitive skills they are learning from the videos they are viewing.

Launching early 2021, Sensical will be available to the widest possible audience of users using an array of streaming devices, smart TV manufacturers and mobile devices (iOS and Android) anchored by a free, branded ad-supported app and live-streaming channels on all major OTT platforms. Over the coming months, Common Sense Networks will be announcing additional family-facing platforms, services, content development and related initiatives.

About Common Sense Networks

Common Sense Networks (www.commonsensenetworks.com), a for-profit affiliate of Common Sense Media and a Public Benefit Corporation, is a media company whose mission is to create and curate safe, age-appropriate and engaging media experiences for kids and families. Committed to "doing good and doing well" and aligning the interests of its business with those of society, Common Sense Networks will create a range of services and content, including streaming video, podcasts and more, with the goal of meeting kids where they are, igniting their passions and setting a new benchmark in children's digital media. In 2021, Common Sense Networks will introduce Sensical (www.sensicaltv.com), a free, kid-focused streaming service offering thousands of entertaining, age-appropriate, short-form videos for ages 2-12 that support kids' social, emotional, and cognitive development. Thoughtfully filtering content for quality through a rigorous and proprietary rubric based on the most comprehensive child development research available, the ad-supported service, accessible via an array of streaming devices, smart TV manufacturers and mobile devices (iOS and Android), will be anchored by a branded app and live-streaming channels on all major OTT platforms.

  [december 2020]  

(series past and present)
(series in development)
(tv movies and mini-series)

[01/19/21 - 12:01 PM]
Hallmark Channel Announces "Love Ever After" Month with All New Movies, Return of the Networks Hit Series and More This February
The all new romance movies include "Beverly Hills Wedding" (February 6), "Playing Cupid" (February 13), "Valentine's Again" (February 14), "Mix up in the Mediterranean" (February 20), and "It Was Always You" (February 27).

[01/19/21 - 12:00 PM]
Hallmark Movies & Mysteries Announces All New "Crossword Mysteries" and "Chronicle Mysteries" Movies, Along with Marathons of Your Favorite Mysteries All February
Look for said installments on Sunday, February 14 and Sunday, February 21, respectively.

[01/19/21 - 11:02 AM]
TNT's #1 New Cable Drama "Snowpiercer" Receives Third Season Order
Season two premieres on Monday, January 25 at 9:00/8:00c on TNT.

[01/19/21 - 11:00 AM]
HBO's "Euphoria" Second Special Episode to Premiere Early on HBO Max on January 22
The first special episode, "Trouble Don't Last Always," debuted December 6 on HBO and had an early streaming premiere on HBO Max starting December 4.

[01/19/21 - 10:49 AM]
Crackle Announces the Premiere of Original College Football Documentary Series "Bucket List," Available For Free on Crackle February 1
The series follows outspoken college football legend, Brian "The Boz" Bosworth, as he tours eight of the best destinations in college football today, interviewing coaches, former star players and fans to determine why each stadium deserves a spot on every fan's bucket list.

[01/19/21 - 10:32 AM]
The Biggest Band Breakups, Icons of Pop Music, Celebrity True Crime Mysteries and a Spy Thriller Highlight a February 2021 Lineup with All New Original Stories
"Breaking the Band," "Geraldo Rivera's Murder in the Family" and "World's Most Evil Killers" are among the returning Reelz series.

[01/19/21 - 10:29 AM]
HBO's "Black Art: In the Absence of Light" Debuts February 9
The film is a testament to the indelible contributions of Black American artists in today's contemporary art world.

[01/19/21 - 10:04 AM]
NAACP Announces New Air Date for the 52nd NAACP Image Awards
Previously set for February 20, the event will now air live on BET on March 27.

[01/19/21 - 10:03 AM]
Brad Paisley & Blake Shelton to Host "Grand Ole Opry: 95 Years of Country Music" on Sunday, Feb. 14 on NBC
For almost a century, the Grand Ole Opry has celebrated the past, present and future of country music, showcasing a mix of country legends and the contemporary chart-toppers who have followed in their footsteps.

[01/19/21 - 10:01 AM]
French-Hebrew Language Thriller "Possessions" to Debut on HBO Max on January 28
The series tells the story of Natalie, a young French expatriate in Israel, is charged with the murder of her husband on their wedding night.

[01/19/21 - 09:03 AM]
BET Greenlights Third Season for Hit Scripted Drama "Tyler Perry's Sistas"
The series renewal lands in anticipation of the mid-season premiere of "Tyler Perry's Sistas" Wednesday, January 27 at 9:00/8:00c.

[01/19/21 - 09:01 AM]
Video: "Nadiya Bakes" - Official Trailer - Netflix
Delightful cakes and heavenly breads pop from the oven as Nadiya Hussain returns to baking, her happy place, and spotlights creative kindred spirits.

[01/19/21 - 09:01 AM]
Video: "Pixar Popcorn" - Official Trailer - Disney+
The collection of 10 mini shorts features characters from Pixar favorites like "Toy Story," "Finding Nemo," "Cars" and "The Incredibles" in all-new, bite-size stories created by Pixar Animation Studios' talented animators.

[01/19/21 - 08:54 AM]
Monday's Broadcast Ratings: "9-1-1" Returns on Top for FOX
The network leads the night among total viewers, shares the demo crown with ABC.

[01/19/21 - 08:18 AM]
Peacock Is Going Back to Bayside as Critically Acclaimed Comedy "Saved by the Bell" Is Renewed for a Second Season
"Hopefully we stay on Peacock for many more seasons, and then in 30 years, somebody does a reboot of our reboot and invents the threeboot," said writer and executive producer Tracey Wigfield.