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[03/10/21 - 11:04 AM]
CBS Partners with the OneLegacy Foundation to Raise Awareness for Living Organ Donors
CBS has teamed up with the OneLegacy Foundation for a PSA to air during the broadcast of the CBS Original series "B Positive," encouraging people to consider becoming living organ donors.

[via press release from CBS]

CBS PARTNERS WITH THE ONELEGACY FOUNDATION TO RAISE AWARENESS FOR LIVING ORGAN DONORS

Primetime PSA to be Broadcast During the CBS Original Series "B Positive" in March In Support of National Kidney Month

Spot Featuring "B Positive" Stars Thomas Middleditch and Annaleigh Ashford, To Air March 11, 18, 25 and Direct Viewers to BeLikeGina.org

CBS has teamed up with the OneLegacy Foundation for a PSA to air during the broadcast of the CBS Original series B POSITIVE, encouraging people to consider becoming living organ donors. Featuring series stars Thomas Middleditch and Annaleigh Ashford, the PSA will air during National Kidney Month, March 11, 18 and 25, and guide viewers to BeLikeGina.org to listen to stories of real living kidney donors and information provided by kidney and living donation organizations.

BeLikeGina.org was created by the OneLegacy Foundation's Donate Life Hollywood initative to encourage fans to consider becoming living kidney donors like Ashford's character in B POSITIVE, Gina Dubrowski, who offers to donate a kidney to an old high school friend, Drew Dunbar (Middleditch). The series follows the rekindled friendship between the two and the emotional and physical journey that precedes the organ transplant.

The site includes videos of altruistic living donors and information on the basics about being a living donor. Also on the site is a form to complete if visitors are interested in becoming living kidney donors and a quiz on kidney health. Donate Life America, the National Kidney Foundation, Explore Living Donation, National Kidney Donation Organization, Mendez National Institute of Transplantation Foundation, Renal Support Network and University Kidney Research Organization all contrbuted content to BeLikeGina.org.

"We are very grateful to the OneLegacy Foundation for bringing together all of these prestigious organizations to share their expertise and passion to this important topic," said Marco Pennette, Creator and Executive Producer, B POSITIVE. "I created a show to entertain and make people laugh, but if at the same time we can inspire and have a positive impact on just one life, then we demonstrate the true power of Hollywood's storytellers."

"The opportunity for deceased donation is incredibly rare, so the need for life-saving and healing kidney transplants can only be met with living donors. These are people who choose to give a kidney to a friend, family member or even a stranger, just like Gina," said Tom Mone, CEO of the OneLegacy Foundation. "The OneLegacy Foundation invested in Donate Life Hollywood to build powerful partnerships with the entertainment industry to save lives. The Be Like Gina PSA is a great example of what we can do together."

B POSITIVE airs Thursdays (8:30-9:00 PM, ET/PT, moving to 9:30-10:00 PM, ET/PT beginning April 1) on the CBS Television Network. Executive produced by Chuck Lorre, Marco Pennette and Jim Patterson, the series was inspired by Pennette's experience as a kidney transplant recipient. Kether Donohue, Sara Rue, Izzy G. and Terrence Terrell also star. The series is produced by Chuck Lorre Productions in association with Warner Bros. Television.





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· B POSITIVE (CBS)





[04/13/21 - 10:17 AM]
It's Time for Some Good Vibes When Bravo's "Family Karma" Returns for Season Two on Wednesday, June 2, at 9PM ET/PT
Returning for Season 2 are Anisha Ramakrishna, Amrit Kapai, Bali Chainani, Brian Benni, Monica Vaswani, Shaan Patel, and Vishal Parvani.

[04/13/21 - 10:09 AM]
Dancer, Actress, Author and Producer Jenna Dewan Joins the Judges Panel for "Come Dance with Me," The New CBS Family Dance Competition Show
The series features exceptionally talented young dancers from across the country who invite one inspirational, and untrained, family member or other adult who has supported their dance dreams, to become their dance partner for a chance to strut their stuff for a grand prize.

[04/13/21 - 10:04 AM]
Video: "Shrill" Season 3 - Trailer and Key Art Debut
The series stars Aidy Bryant, Lolly Adefope, Ian Owens, John Cameron Mitchell, E.R. Fightmaster and Patti Harrison.

[04/13/21 - 10:01 AM]
Monday's Broadcast Ratings: "The Voice" Tops Viewers, Demos for NBC
ABC's "American Idol" shares the honors among adults 18-49.

[04/13/21 - 10:01 AM]
Video: "Chadwick Boseman: Portrait of an Artist" - Official Trailer - Netflix
Viola Davis, Denzel Washington, Spike Lee, Phylicia Rashad and more invite us into a conversation to explore Chadwick Boseman's extraordinary commitment to his craft.

[04/13/21 - 09:46 AM]
An All New 60-Day "Naked and Afraid XL" Challenge Premieres April 25 on Discovery
This season of "XL" presents hazards and hardships only the toughest survivalists in the world can endure but also opportunities to showcase their elite skills.

[04/13/21 - 09:00 AM]
Powerful Collaborations, World Premieres and Special Performances Anchor the "56th Academy of Country Music Awards(TM)"
Hosted by Keith Urban and Mickey Guyton, the event will air live on Sunday, April 18 (8:00-11:00 PM, live ET/delayed PT) on the CBS Television Network and available to stream live and on demand on Paramount+.

[04/13/21 - 09:00 AM]
Apple TV+ Announces New Docuseries "Watch the Sound with Mark Ronson" from Grammy and Academy Award Winners Mark Ronson and Morgan Neville
The six-part docuseries - due on Friday, July 30 - will examine sound creation and the revolutionary technology that has shaped music as we know it.

[04/13/21 - 08:16 AM]
Video: "Army of the Dead" - Official Trailer - Netflix
After a zombie outbreak in Las Vegas, a group of mercenaries takes the ultimate gamble by venturing into the quarantine zone for the greatest heist ever.

[04/13/21 - 08:00 AM]
Apple Original Films Announces Definitive Louis Armstrong Documentary "Black & Blues: The Colorful Ballad of Louis Armstrong"
The film offers a definitive look at the master musician's life and legacy as a founding father of jazz, the first pop star and a cultural ambassador of the United States.

[04/13/21 - 07:31 AM]
MTV Renews Hit Franchise "Double Shot at Love"
Following two wildly successful seasons that helped find love for DJ Pauly D, the beloved "Jersey Shore Family Vacation" bromance returns to find the perfect match for the ultimate bachelor, Vinny Guadagnino.

[04/13/21 - 06:31 AM]
President Joe Biden and Former President Barack Obama Join NBC and ATTN:'s "Roll Up Your Sleeves" Vaccination Special
As previously announced, former First Lady Michelle Obama will be featured in the special alongside friends Faith Hill, Jennifer Lopez, and Lin-Manuel Miranda.

[04/13/21 - 06:00 AM]
Global Citizen Announces "VAX LIVE: The Concert to Reunite the World" Hosted by Selena Gomez
Airing and live streaming on Saturday, May 8 on ABC, ABC News Live, CBS, YouTube, iHeartMedia broadcast radio stations and the iHeartRadio App, "VAX LIVE" will start at 8:00 PM ET/7:00 PM CT.

[04/13/21 - 05:50 AM]
Netflix Renews "Bridgerton" for Seasons 3 and 4
The show's social media accounts confirmed the news this morning.

[04/13/21 - 03:41 AM]
BBC Announces Two Further Series of Award-Winning Drama "Call the Midwife"
Series 12 and 13, commissioned by Piers Wenger, Director of BBC Drama and Charlotte Moore, Chief Content Officer, will consist of two eight-episode series and two Christmas specials.