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[03/10/21 - 11:04 AM]
CBS Partners with the OneLegacy Foundation to Raise Awareness for Living Organ Donors
CBS has teamed up with the OneLegacy Foundation for a PSA to air during the broadcast of the CBS Original series "B Positive," encouraging people to consider becoming living organ donors.

[via press release from CBS]

CBS PARTNERS WITH THE ONELEGACY FOUNDATION TO RAISE AWARENESS FOR LIVING ORGAN DONORS

Primetime PSA to be Broadcast During the CBS Original Series "B Positive" in March In Support of National Kidney Month

Spot Featuring "B Positive" Stars Thomas Middleditch and Annaleigh Ashford, To Air March 11, 18, 25 and Direct Viewers to BeLikeGina.org

CBS has teamed up with the OneLegacy Foundation for a PSA to air during the broadcast of the CBS Original series B POSITIVE, encouraging people to consider becoming living organ donors. Featuring series stars Thomas Middleditch and Annaleigh Ashford, the PSA will air during National Kidney Month, March 11, 18 and 25, and guide viewers to BeLikeGina.org to listen to stories of real living kidney donors and information provided by kidney and living donation organizations.

BeLikeGina.org was created by the OneLegacy Foundation's Donate Life Hollywood initative to encourage fans to consider becoming living kidney donors like Ashford's character in B POSITIVE, Gina Dubrowski, who offers to donate a kidney to an old high school friend, Drew Dunbar (Middleditch). The series follows the rekindled friendship between the two and the emotional and physical journey that precedes the organ transplant.

The site includes videos of altruistic living donors and information on the basics about being a living donor. Also on the site is a form to complete if visitors are interested in becoming living kidney donors and a quiz on kidney health. Donate Life America, the National Kidney Foundation, Explore Living Donation, National Kidney Donation Organization, Mendez National Institute of Transplantation Foundation, Renal Support Network and University Kidney Research Organization all contrbuted content to BeLikeGina.org.

"We are very grateful to the OneLegacy Foundation for bringing together all of these prestigious organizations to share their expertise and passion to this important topic," said Marco Pennette, Creator and Executive Producer, B POSITIVE. "I created a show to entertain and make people laugh, but if at the same time we can inspire and have a positive impact on just one life, then we demonstrate the true power of Hollywood's storytellers."

"The opportunity for deceased donation is incredibly rare, so the need for life-saving and healing kidney transplants can only be met with living donors. These are people who choose to give a kidney to a friend, family member or even a stranger, just like Gina," said Tom Mone, CEO of the OneLegacy Foundation. "The OneLegacy Foundation invested in Donate Life Hollywood to build powerful partnerships with the entertainment industry to save lives. The Be Like Gina PSA is a great example of what we can do together."

B POSITIVE airs Thursdays (8:30-9:00 PM, ET/PT, moving to 9:30-10:00 PM, ET/PT beginning April 1) on the CBS Television Network. Executive produced by Chuck Lorre, Marco Pennette and Jim Patterson, the series was inspired by Pennette's experience as a kidney transplant recipient. Kether Donohue, Sara Rue, Izzy G. and Terrence Terrell also star. The series is produced by Chuck Lorre Productions in association with Warner Bros. Television.





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· B POSITIVE (CBS)





[07/10/25 - 05:03 PM]
Meagan Good Returns to Lifetime to Executive Produce and Star in the Alluring New Thriller "I'll Never Let You Go" Alongside Antonio Cupo and Thomas Cadrot, Premiering August 16 on Lifetime
Good stars as Emily Westover, a poised and successful art gallery director whose life takes a dark turn after a brief, impulsive affair with a magnetic Italian artist, Carlo (Cupo).

[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
"On behalf of myself and the whole 'Virgin River' family, we're eternally grateful to Netflix and to the fans for allowing us to continue on this journey with these beloved characters," said showrunner Patrick Sean Smith.

[07/10/25 - 12:00 PM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: New York Mets to Visit San Francisco Giants on July 27
Karl Ravech will call the action with analyst Eduardo Pérez, analyst and five-time World Series Champion David Cone and reporter Buster Olney.

[07/10/25 - 11:04 AM]
Paris Berelc to Co-Star and Executive Produce Upcoming Tubi Original YA Romantic Comedy Film "Kissing Is the Easy Part"
Fawzia Mirza (The Queen of my Dreams) is set to direct the film, which is based on the popular Wattpad webnovel (currently at 31.9 million reads) of the same name by Christine Duann adapted by Rebecca Webb.

[07/10/25 - 10:30 AM]
HBO Orders Untitled American History Sketch Comedy Starring and Executive Produced by Larry David and Higher Ground
President and Mrs. Obama wanted to honor America's 250th anniversary and celebrate the unique history of our nation on this special occasion. ...But then Larry David called.

[07/10/25 - 10:10 AM]
Apple's Acclaimed Sci-Fi Series "Murderbot" Lands Season Two Renewal
The season one finale of "Murderbot" premieres globally this Friday, July 11.

[07/10/25 - 10:06 AM]
AMC Networks Returns to Comic-Con International with Dynamic Lineup of Fan-Favorite Series Panels, Screenings, A Shudder Fan Activation & More
Panels include a return to Hall H for The Walking Dead: Daryl Dixon, featuring an exclusive first-look at the official trailer from the third season, premiering Sunday, September 7 on AMC and AMC+.

[07/10/25 - 10:01 AM]
Video: "Marc Maron: Panicked" - Official Trailer - HBO Max
He's mining for gold in a river of panic.

[07/10/25 - 09:55 AM]
"The Great Food Truck Race" Hosted by Tyler Florence Returns with New Roster of Competitors and Epic Culinary Challenges
The new season premieres Sunday, August 3 at 9pm ET/PT and streams next day on HBO Max.

[07/10/25 - 09:39 AM]
Peacock Announces September 4 Premiere Date for "The Paper"
The series premieres on Peacock with four episodes on September 4, followed by two new episodes every Thursday through September 25.

[07/10/25 - 09:34 AM]
MGM+ Unveils "Let The Devil In" Premiere Date
Premiering August 31, the four-episode documentary series is about a decades-old tragedy that destroyed one family and ignited the darkest fears of a small New Jersey town.

[07/10/25 - 09:01 AM]
Prime Video Adds Broadcast Veterans to NBA on Prime Game Coverage Lineup
The broadcast team includes award-winning play-by-play announcers Ian Eagle, Kevin Harlan, Michael Grady and Eric Collins.

[07/10/25 - 09:00 AM]
Video: Starz Releases Key Art and Trailer for Timeless Romantic Drama "Outlander: Blood of My Blood," Premiering Friday, August 8
From the battlefields of World War I to the rugged Highlands of 18th century Scotland, two fated couples must defy the forces that seek to tear them apart, intersecting in surprising and unforeseen ways.

[07/10/25 - 09:00 AM]
Video: Prime Video Releases Trailer and Key Art for Season Two of "Sausage Party: Foodtopia"
All eight episodes of the animated comedy will be served all at once in more than 240 countries and territories worldwide on Prime Video August 13.

[07/10/25 - 08:13 AM]
Star Designer Bobby Berk to Host Newly Greenlit HGTV Series "Junk or Jackpot?" (wt) Produced by John Cena
Executive produced by actor, wrestler and entrepreneur John Cena, the six-episode season follows collectors as they discover the true monetary value of their massive and unusual collections.