DISCOVERY+ ORDERS MORE "LUDA CAN'T COOK"
Hip-Hop Icon Ludacris Ups His Culinary Game in Three More Specials from
Executive Producer Will Packer
New York - June 7, 2021 - After the success of the one-hour special Luda Can't Cook where legendary rapper, accomplished actor and successful restaurateur Chris "Ludacris" Bridges gets schooled in international cuisine, discovery+ has picked up three additional episodes from record breaking producer Will Packer, it was announced today by Courtney White, President, Food Network and Cooking Channel. Kitchen-challenged Ludacris tackled Indian cuisine with the help of James Beard Award-nominated Chef Meherwan Irani in the first outing, which premiered in February, and future specials will explore a variety of flavors and cooking techniques from across the globe. Luda Can't Cook is produced for discovery+ by executive producers Packer and Kelly Smith from Will Packer Media and Matt Kelly and Mike Sorensen from Anomaly Entertainment.
"Our audience loved watching Ludacris accept an unexpected challenge," said White. "He is unrivaled in the studio and on the big screen, but not so much in the kitchen - and we are excited to bring him back to advance his cooking skills further and explore even more types of food."
"I had an amazing experience the first time around and went from being clueless in the kitchen to making some delicious dishes," said Bridges. "I'm excited to team up again with discovery+ and Will to master all different kinds of cuisine so I can impress my wife, mom and kids with my new skills."
"This is an example of discovery+ heeding the southern adage, 'If it ain't broke, don't fix it!' which is also apropos for the relationship with Luda and I. Excited to keep this partnership going," said Packer.
The career of the multitalented Chris "Ludacris" Bridges can best be described as remarkable. As a recording artist, he has sold more than 24 million albums worldwide. With an unrivaled match of lyrical acumen, wit, and imagery, Ludacris has solidified himself as one of music's premier entertainers. His versatility and artistic complexity also enabled him to make a seamless transition to acting, including the starring role of "Tej" in the box office phenomenon Fast & Furious franchise. A consummate businessman, Ludacris is also enjoying success outside of entertainment. He is a restaurateur and owns Chicken-n-Beer in Atlanta and his philanthropic endeavors include the educational platform Kid Nation and The Ludacris Foundation, which focuses on helping youth in his hometown Atlanta.
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Led by Hollywood producer Will Packer, Will Packer Media is a first-of-its-kind production and branded content company focused on the New American Mainstream audience. In partnership with Discovery, Inc. and Universal Pictures, the company produces episodic scripted and unscripted series across television and digital platforms, compelling content for brand clients, and short-form digital content for millennial audiences. Will Packer's films have earned more than $1 billion, with ten opening at number one at the box office.
discovery+ is the definitive non-fiction, real life subscription streaming service. discovery+ features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon. discovery+ has the largest-ever content offering of any new streaming service at launch, featuring a wide range of exclusive, original series across popular, passion verticals in which Discovery brands have a strong leadership position, including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. For more, visit discoveryplus.com or find it on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung.