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[07/14/22 - 10:52 AM]
Discovery Channel and Nifty's Team for First "Shark Week" NFT Promotion
Five themed NFTs will be available for purchase exclusively on the Nifty's platform from July 20-31.
[via press release from Discovery Channel]

DISCOVERY CHANNEL AND NIFTY'S TEAM FOR FIRST "SHARK WEEK" NFT PROMOTION

Shark Week NFTs will be Available to Fans Globally Beginning July 20

Ahead of SHARK WEEK's anticipated return on Sunday, July 24, 2022, Discovery Channel and Nifty's, the platform for NFT-powered fan communities, are teaming to bring fans a new, two-part NFT program created exclusively for all shark enthusiasts on Wednesday, July 20, 2022 through Sunday, July 31, 2022.

The SHARK WEEK NFT program will make shark digital collectibles accessible with opportunities for fans to purchase NFTs, to claim free NFTs for watching SHARK WEEK content and to earn exclusive merchandise and rewards by participating in the program.

Five SHARK WEEK NFTs will be available for purchase exclusively on the Nifty's platform from July 20-31, 2022. Additionally, seven free SHARK WEEK NFTs will be available to claim by tuning in each night of SHARK WEEK (July 24-30). During the 9pm ET broadcast hour, unique QR codes will be revealed that will lead audiences to that night's free NFT. These free claimable NFTs will be available for 24 hours only. Once the program ends, fans who have collected all twelve SHARK WEEK NFTs (five premium Shark Card NFTs and seven free claimable Shark Card NFTs) will be eligible to redeem SHARK WEEK merchandise and other rewards.

Five premium Shark Card NFTs will have a trading card look that is enhanced with liquified animation, movement, and a holofoil design, bringing the sharks to life via NFTs like never before. The premium Shark Card designs are inspired by five of the most loved shark species: the Great White shark, everyone's favorite super predator, the unmistakable Hammerhead shark, the Goblin shark, the Whale Shark, the gentle giant and ocean's biggest fish and the Frilled Shark who has been around since the dinosaurs. The five-card designs for sale will be randomly distributed at the time of mint. Seven free claimable Shark Card NFTs will feature other shark fan-favorites including the mako, tiger and bull sharks.

Additionally, as part of SHARK WEEK Warner Bros. Discovery, Inc. will donate five thousand dollars to Beneath the Waves, a non-profit organization dedicated to protecting our oceans through state-of-the-art science and technology. In addition, the SHARK WEEK NFTs will be minted on the eco-friendly Palm Network which features low gas costs, fast transaction finality and is over 99.9% more energy efficient than Proof of Work systems. For more information, please visit https://niftys.com/ .

For more information on SHARK WEEK, please visit www.SharkWeek.com

###

About Nifty's

Nifty's connects fans to what they love most through NFT-powered collectibles, experiences and rewards. Our innovative NFT platform and easy-to-use interface enable communities to collect and trade digital art and other collectibles from their favorite brands and creators. Leveraging eco-friendly blockchain technology, Nifty's empowers our partners with a premium, flexible and secure platform to launch their NFTs and make them discoverable by Nifty's global community.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 88.3 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Warner Bros. Discovery, Inc.

Warner Bros. Discovery, Inc. (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.





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