[07/19/22 - 05:04 AM] FOX Sports Premieres FIFA World Cup Qatar 2022 Creative Campaign Starring Jon Hamm For the first time in history, the FIFA World Cup will take place during the holiday season providing fans across America with the opportunity to watch the beautiful game on FOX Sports throughout November and December.
[via press release from FOX Sports]
FOX SPORTS PREMIERES FIFA WORLD CUP QATAR 2022(TM) CREATIVE CAMPAIGN STARRING JON HAMM
New Commercial Campaign Celebrates the World's Biggest Sporting Event Taking Place for the First Time Ever During the Holiday Season
LOS ANGELES - FOX Sports, America's English-language home for the FIFA World Cup Qatar 2022TM, today announces Emmy Award-winning actor Jon Hamm, executive producer and star of FOX's upcoming animated comedy series "Grimsburg," the upcoming comedy "Confess, Fletch" and star of "Top Gun: Maverick," will star as Santa Claus in its new creative campaign for this year's anticipated tournament. For the first time in history, the FIFA World CupTM will take place during the holiday season providing fans across America with the opportunity to watch the beautiful game on FOX Sports throughout November and December.
The network's new teaser opens with Hamm sitting poolside, as Santa Claus, when he receives an urgent phone call from the North Pole regarding the FIFA World CupTM taking place during the holiday season - his season. At the North Pole, the elves are already celebrating the big news unaware their boss will be upset. Upon hearing the news from his head elf, Santa's spirits are no longer jolly as he realizes he must now perform up against some of the greatest global soccer icons on the world stage, including Cristiano Ronaldo and Lionel Messi. With a pout, Santa accepts this challenging feat and cuts his vacation short to get to work.
Robert Gottlieb, Executive Vice President, Marketing, FOX Sports, shared insight on the creative process that went into bringing the concept to life.
"One of the unique things about the FIFA World CupTM is that it's a really communal experience where people want to get together with others to enjoy the event," said Gottlieb. "To have that sync with the holidays this year for the first time ever, when we will all be gathering with friends and family, made for an incredible opportunity to embrace the holiday spirit in FOX Sports' creative campaign. We look forward to following Santa on his soccer journey as he meets more surprise guest stars and becomes captivated with this year's long-awaited tournament."
FOX Sports' FIFA World Cup Qatar 2022TM campaign debuts tonight during the Major League Baseball All-Star game on FOX and marks the first of three commercials set to launch in the lead-up to the tournament. Fans are encouraged to keep watching FOX Sports for the next installments featuring Hamm and a star-studded lineup.
From Monday, Nov. 21 through Sunday, Dec. 18, FOX Sports will present all 64 FIFA World Cup Qatar 2022 TM matches live across FOX and FS1 with every match live streaming on the FOX Sports app. In addition, every FIFA World Cup Qatar 2022(TM) match will be available on-demand for free on Tubi in the U.S. Click here to view the broadcast schedule.
[08/10/26 - 10:37 AM] Discovery's Shark Week Delivers Best Ratings in Seven Years Primetime telecasts averaged a 0.77 L3 rating among Adults 25-54, marking the largest year-over-year increase in 13 years and the first year of ratings growth since 2023.
[08/10/26 - 10:01 AM] Apple TV Reteams with Alfonso Cuaron on New Series "Ascension" Inspired by the novel "Last Days" by Adam Nevill, "Ascension" is a one-hour psychological horror thriller following Rose, a relentless documentary filmmaker and recently divorced mother who is brilliant at uncovering others' truths but struggling to resolve her own.
[08/10/26 - 09:01 AM] Video: "NFL Hometown Eats" - Official Trailer - The Roku Channel Super fans Eva Longoria, Joel McHale and Rebel Wilson are joined by football legends DeMarcus Ware, Devon Witherspoon and Davante Adams as they explore the best gameday eats in their home cities.
[08/10/26 - 07:01 AM] Netflix Rounds Out Cast of "The Sticks" and Shares a Behind-the-Scenes Sneak Peek Scott Bakula, Logan Marshall-Green, Alex MacIsaac and more will round out the cast for "The Sticks" (FKA "Untitled Hockey Project"), the official title for the heartwarming and inspirational drama series created by Nick Naveda.
[08/10/26 - 07:00 AM] Disney+, Hulu and iHeartMedia Announce Video Podcast Deal Beginning with Hit iHeartPodcast "Hey Jonas!" Leading up to the premiere of "Camp Rock 3" on Disney+, "Hey Jonas!" will simultaneously debut on Disney+ and Hulu on August 14 with a new episode highlighting "Camp Rock," and will continue with additional episodes of Kevin, Joe, and Nick Jonas live at D23: The Ultimate Disney Fan Event that weekend.
