CARRIE UNDERWOOD STARS IN 11th CONSECUTIVE SHOW OPEN FOR NBC'S "SUNDAY NIGHT FOOTBALL," HEADLINED BY CONCERT PERFORMANCE WITH A NEW TWIST

Highlights from New Show Open to Premiere During Hall of Fame Game, This Thurs., Aug. 3 at 8 p.m. ET on NBC and Peacock

New Sunday Night Football Show Open Premieres on Sun., Sept. 10 Cowboys-Giants SNF Opener on NBC and Peacock

STAMFORD, Conn. - August 1, 2023 - Multi-Platinum, 8-time GRAMMY(R) Award winner Carrie Underwood will star in the show open for NBC's Sunday Night Football for the 11th consecutive season beginning September 10 on NBC and Peacock.

The new show open - headlined by an updated rendition of "Waiting All Day for Sunday Night" - features a concert performance interspersed with augmented reality highlights displayed across a halo scoreboard. Underwood, who performed the open from The Resorts World Theatre in Las Vegas, home of her ongoing residency, REFLECTION, also adds a surprise new element this season.

"Once again, the incredible Sunday Night Football team came up with a fresh, exciting visual concept that really gave us a chance to play," said Underwood. "I loved shooting the show open again this year at our home away from home, The Resorts World Theatre in Las Vegas, and can't wait for another season of football!"

"We're thrilled to work with Carrie to capture a new vision for this season's show open. It sets the tone for the broadcast and pays tribute to the teams, star players and fans in a fun and dynamic way," said Tripp Dixon, creative director of the SNF show open for each of the past 11 years.

The show open for Sunday Night Football, primetime television's No. 1 program for an unprecedented 12 consecutive years, will debut on Sunday, Sept. 10 on NBC and Peacock leading into Dak Prescott and the Dallas Cowboys visiting Daniel Jones and the NFC East rival New York Giants. The matchup marks the series-high fifth time that the Cowboys and Giants have met in the opening NBC Sunday Night Football game.

NBC'S SUNDAY NIGHT FOOTBALL IS PRIMETIME TELEVISION'S NO. 1 SHOW FOR RECORD 12 CONSECUTIVE YEARS: NBC's Sunday Night Football finished the 2022-23 TV season as primetime's #1 TV show in all key metrics for an unprecedented 12th consecutive year - adding to its record for the most consecutive years atop the charts (since 1950), based on official live plus same day data provided by Nielsen. Sunday Night Football also ranked as the No. 1 primetime show in every major demographic. For more information, click here.

About Carrie Underwood: Carrie Underwood is a true multi-format, multi-media superstar, spanning achievements in music, television, film, and as a New York Times bestselling author and successful entrepreneur. She has sold more than 85 million records worldwide, recorded 28 #1 singles (14 of which she co-wrote), is the most-awarded female country artist for singles in RIAA history, and has seven albums that are certified Multi-Platinum or Platinum by the RIAA, with over 72 million total RIAA certifications to date, all while continuing to sell out arena tours across North America and the UK. All 10 of her albums (including nine studio albums and her 2014 Greatest Hits: Decade #1) - three of which she co-produced - have debuted in the Top 10 on the Billboard Top 200 chart for all genres, beginning with her 9x platinum debut album, Some Hearts, which was released in 2005. She has won over 100 major awards including 8 GRAMMY(R) Awards, 16 ACM Awards including three for Entertainer of the Year (the first female in history to win twice and the only female ever to win three times), 25 CMT Music Awards (holding the record for the most award wins ever for the show), 7 CMA Awards, and 17 American Music Awards. She ended last year as Billboard's Top Country Female 2022 and was honored as The Country Star of 2022, her 10th win from the fan-voted People's Choice Awards. She has been a proud member of the Grand Ole Opry since 2008 and was honored with a star on the Hollywood Walk of Fame in 2018. She has also built a successful business portfolio inspired by her passion for health and wellness. She founded and created the fitness and lifestyle brand, CALIA by Carrie Underwood, and her first book, FIND YOUR PATH was an instant New York Times bestseller. She launched her fitness app, fit52, in 2020, and expanded her lifestyle portfolio with an equity partnership with BODYARMOR Sports Drink in 2021. She was the first artist to perform at the new Resorts World Theatre, where her ongoing REFLECTION: The Las Vegas Residency, began with sold-out runs in December 2021 and throughout Spring 2022, and resumed in June with more runs continuing in the fall. Her album, Denim & Rhinestones, which she co-produced, is out now, and she recently completed her 43-city U.S. arena tour, THE DENIM & RHINESTONES TOUR. Carrie launched her exclusive year-round SiriusXM channel, CARRIE'S COUNTRY, on June 9 and a deluxe edition of Denim & Rhinestones, featuring six new tracks, will be out September 22.

2023 NBC SUNDAY NIGHT FOOTBALL SCHEDULE
Thurs. Sept. 7 NFL Kickoff Detroit Lions at Kansas City Chiefs
Sun. Sept. 10 Week 1 Dallas Cowboys at New York Giants
Sun. Sept. 17 Week 2 Miami Dolphins at New England Patriots
Sun. Sept. 24 Week 3 Pittsburgh Steelers at Las Vegas Raiders
Sun. Oct. 1 Week 4 Kansas City Chiefs at New York Jets
*Sun. Oct. 8 Week 5 Dallas Cowboys at San Francisco 49ers
*Sun. Oct. 15 Week 6 New York Giants at Buffalo Bills
*Sun. Oct. 22 Week 7 Miami Dolphins at Philadelphia Eagles
*Sun. Oct. 29 Week 8 Chicago Bears at L.A. Chargers
*Sun. Nov. 5 Week 9 Buffalo Bills at Cincinnati Bengals
*Sun. Nov. 12 Week 10 N.Y. Jets at Las Vegas Raiders
*Sun. Nov. 19 Week 11 Minnesota Vikings at Denver Broncos
**Thurs. Nov. 23 Week 12 San Francisco 49ers at Seattle Seahawks
*Sun. Nov. 26 Week 12 Baltimore Ravens at L.A. Chargers
*Sun. Dec. 3 Week 13 Kansas City Chiefs at Green Bay Packers
*Sun. Dec. 10 Week 14 Philadelphia Eagles at Dallas Cowboys
*Sun. Dec. 17 Week 15 Baltimore Ravens at Jacksonville Jaguars
Sat. Dec. 23 (4:30 p.m. ET) Week 16 Cincinnati Bengals at Pittsburgh Steelers
Sat. Dec. 23 (8:00 p.m. ET) Week 16 Buffalo Bills at L.A. Chargers *PEACOCK*
*Sun. Dec. 31 Week 17 Green Bay Packers at Minnesota Vikings
*Sun. Jan. 7 Week 18 TBD
*Flex Week
** Thanksgiving Night Game

-NBC SPORTS-