READY OR NOT, PARAMOUNT+ ANNOUNCES NEW "HIDE & PEAK" SWEEPSTAKES CAMPAIGN AHEAD OF STREAMING CBS SPORTS' COVERAGE OF SUPER BOWL LVIII

Giving Away 58 Tickets to Super Bowl LVIII in Las Vegas, Paramount+ Sweepstakes Gamifies Content Discovery

December 14, 2023 - Ahead of CBS Sports' coverage of Super Bowl LVIII on February 11, 2024, which will air on the CBS Television Network and stream on Paramount+ and NFL+ on mobile, Paramount+ today announced "Hide & Peak," a new and interactive sweepstakes campaign that gamifies content discovery and offers fans the chance to score a pair of tickets to a VIP experience at Super Bowl LVIII in Las Vegas*. "Hide & Peak" launches today and will run through January 8, until 12 p.m. ET, with winners announced January 15.

A first-of-its-kind promotion on the service, Paramount+ is encouraging its subscribers to seek hidden QR codes within the platform's A Mountain of Entertainment(TM) for a chance to win. To enter the sweepstakes, viewers must search for buried QR codes that appear before popular series and movies, which can be scanned to open a landing page with further submission guidelines.

Hints will be planted each week on @ParamountPlus social platforms to point viewers to the next set of codes hidden throughout the service's broad and diverse content offering. New codes will be dropped every Thursday, starting today for three weeks, offering subscribers nine chances to win.

"We couldn't be more excited to be the streaming home of CBS Sports' presentation of Super Bowl LVIII and plan to generate excitement both on and off the field with original and creative campaigns, such as this interactive sweepstakes," said Domenic DiMeglio, Executive Vice President, Chief Marketing Officer, Paramount Streaming. "The digital activation gives us the chance to engage audiences within our service while also giving back to some of our lucky fans with 58 tickets in honor of Super Bowl LVIII."

Winners will receive a pair of tickets and a VIP Super Bowl LVIII package that includes entrance to the game, three nights of lodging, airfare and more.

· Two official Super Bowl LVIII game tickets

· All-inclusive pre-game hospitality

· Roundtrip game-day transportation

· Weekend on-location lounge access

· Evening with a Legend cocktail reception

· Three-night stay in Las Vegas

· Super Bowl LVIII Experience access

· Super Bowl LVIII Gifting Experience

· Concierge guest services

CBS Sports will present multi-platform coverage of Super Bowl LVIII, along with CBS and Paramount+. Nickelodeon exclusively will offer a slime-filled presentation for kids and family. With Paramount+, the game can be streamed on a number of supported devices, including smart TVs, mobile devices, tablets, desktops, streaming devices and gaming consoles.

For more information, including contest rules, please visit: www.hideandpeaksweeps.com.

*NO PURCHASE NECESSARY. 21+. MAIL-IN ENTRIES ACCEPTED. ENDS NOON ET 1/8/24. SEE RULES FOR DETAILS AT www.hideandpeaksweeps.com.

About Paramount+

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and A Mountain of Entertainment(TM). The streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. Paramount+ with SHOWTIME(R), the service's cornerstone plan, is also home to SHOWTIME(R) content including scripted hits, critically acclaimed nonfiction projects, SHOWTIME SPORTS(R) (including industry-leading SHOWTIME Boxing(R)) and films. This premium plan includes unmatched events and sports programming through the local live CBS stream, including golf to basketball and more. All Paramount+ subscribers have streaming access to CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis. For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.