"LIVE FROM DETROIT: THE CONCERT AT MICHIGAN CENTRAL" DIANA ROSS, JACK WHITE, BIG SEAN AND THE DETROIT SYMPHONY ORCHESTRA LEAD ALL-STAR LINEUP TO CELEBRATE THE HISTORIC REOPENING OF MICHIGAN CENTRAL

Executive-produced by Eminem and Paul Rosenberg, the evening will feature the full range of Detroit's iconic soundtrack with special performances by Common, Illa J, Kierra Sheard, Melissa Etheridge, Theo Parrish, Slum Village, the Clark Sisters, Sky Jetta, Jelly Roll, Fantasia and surprise special guests.

The once-abandoned iconic train station was re-envisioned by Ford Motor Company after a six-year restoration as a one-of-a-kind tech and culture hub.

Streaming live exclusively on Peacock and followed by a primetime NBC special produced by Jesse Collins Entertainment, the sold-out concert to celebrate the reopening of Detroit's Michigan Central Station will be the greatest assemblage of all-star musical talent in Detroit since the legendary Motown Showcases.

DETROIT, June 3, 2024 - The pulse of Detroit beats stronger than ever as Michigan Central today unveils an electrifying lineup of Detroit icons, performers and presenters for "Live From Detroit: The Concert at Michigan Central," an outdoor spectacular on Thursday, June 6 in-person and streaming live on Peacock. A moment more than 35 years in the making, stars will take to the stage to celebrate the highly anticipated reopening of Michigan Central Station following a six-year restoration by Ford Motor Company.

The sold-out, ticketed event will stream live exclusively on Peacock on June 6 at 8:30 p.m. ET. Additionally, NBC will air a one-hour primetime special on June 9 starting at 7 p.m. ET/PT. The concert will also stream locally on Local 4+ and ClickOnDetroit.com.

The specials on Peacock and NBC - where audiences can tune into this one-of-a-kind experience with some of the world's biggest artists - will be executive-produced by the Emmy(R) Award-winning Jesse Collins Entertainment with Jesse Collins, Dionne Harmon and Jeannae Rouzan-Clay as executive producers, and produced by Emmy Award-winning production companies Diversified Production Services and Killian + Company.

"We wanted to celebrate the reopening of Michigan Central Station in style and make it a night to remember for Detroiters and people watching around the world," said Bill Ford, executive chair of Ford. "I am honored and grateful that so many of Detroit's musical legends, sports heroes, artists and innovators are joining us to celebrate the city we all love and the bright future we are creating together."

"Detroit is known around the world for its musical talent, and having so many legendary artists kick off the celebration for the reopening of the iconic Michigan Central Station shows how meaningful this moment is for our city," said Mayor Mike Duggan. "This historic landmark symbolizes Detroit's resilience, innovation, and now, its bright future. This is about more than preserving a piece of our past. It also is about paving the way for a new era of growth and opportunity for all Detroiters."

The special concert is executive produced by Detroit music icon Eminem and his longtime manager, Paul Rosenberg.

The sold-out, ticketed 90-minute outdoor concert will bring to life the spirit and soul of Detroit through an incredible lineup of musical performances, short films, appearances by local leaders, and creators telling stories of innovation and culture from around the city and the region. The star-studded program features iconic musicians and cultural legends, including Michigan natives Diana Ross, Big Sean, Illa J, Jack White, Kierra Sheard, Theo Parrish, Slum Village, the Clark Sisters, Sky Jetta and the Detroit Symphony Orchestra. They will be joined by presenters including Detroit Lions legend Barry Sanders and stars Jared Goff and Amon-Ra St. Brown. These Detroit entertainment stars will be joined by other performers, including Common, Fantasia, Melissa Etheridge and Jelly Roll, along with presenters Mike Epps and Sophia Bush.

"At NBCUniversal, we deliver the most engaging stories to audiences across the globe wherever, whenever and however they choose to connect. One of the more compelling ways we do that is through the power of live content," said Karen Kovacs, President, NBCUniversal Advertising & Partnerships. "Live programming ignites instant conversation among fans and that passion extends to our brand partners as we experience the highs and lows, and the expected and unexpected moments together as a community. It's incredibly exciting to bring this first-of-its-kind celebration to our platforms with Ford and Michigan Central Station to friends and families across the country."

Michigan Central Station

The revitalized Michigan Central Station is a reminder of Detroit's shared history and how it endures as a symbol of Detroit as a destination for opportunity.

When it first opened in 1913, The Station was not only one of the grandest train depots in the United States, but the tallest in the world. However, as preferences and technology changed in regard to travel, The Station closed in 1988 and remained vacant until Ford's acquisition of the property in 2018. Since then, more than 3,100 skilled workers have dedicated more than 1.7 million combined hours to meticulously restore The Station to its original architectural grandeur, while also retrofitting it with modern technological infrastructure to support its next chapter.

Over time, The Station will become a vibrant public destination for Detroiters and all who visit the region, and serve as the centerpiece of the Michigan Central technology and cultural hub located at the gateway between the historic Corktown and Southwest Detroit neighborhoods. With 640,000 square feet of future retail, hospitality, event and collaborative innovation spaces, The Station will support the 30-acre Michigan Central innovation ecosystem by accommodating larger tenants and established companies, attracting and retaining technology talent and drawing in diverse businesses. The landmark will also be a stop on Detroit's greenway plan, uniting dozens of local neighborhoods across the city to create a more connected Detroit.

After the 11-day reopening celebration wraps up on June 16, Michigan Central will begin a phased reactivation of The Station over the next several months and years as restaurant, retail, and other commercial and community-focused partners take up residency. The first floor will be open to visitors for self-guided tours from 5 p.m. to 9 p.m. Fridays and 10 a.m. to 5 p.m. Saturdays from June 21 to Aug. 31. Expanded hours will be announced for fall, when the first phase of commercial activations opens to the public.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

ABOUT JESSE COLLINS ENTERTAINMENT

Founded in 2012, Jesse Collins Entertainment (JCE) is a full-service Emmy winning production company that has played an integral role in producing many of television's most memorable moments in music entertainment.  JCE's award-winning and critically acclaimed television includes programming from its three divisions.  From the scripted division: scripted series - Real Husbands of Hollywood, American Soul and miniseries - The New Edition Story and The Bobby Brown Story.  From the unscripted division: unscripted series - Gabrielle Union: My Journey to 50, Oh Hell No! With Marlon Wayans, Cardi Tries, My Killer Body with K. Michelle, DJ Cassidy's Pass the Mic and Forward: The Future of Black Music, Hollywood Squares, Rhythm + Flow, Celebrity Squares, Becoming A Popstar, Sunday Best, Hip Hop Squares and Nashville Squares, talk shows - Yara Shahidi's Day Off and Face to Face with Becky G, and children's series - Bookmarks: Celebrating Black Voices (Daytime Emmy Award winner).  From the specials division: award shows - The Emmy Awards, The American Music Awards, The 2022 Golden Globes, BET Awards, Soul Train Awards, BET Hip Hop Awards, Black Girls Rock!, BET Honors, UNCF's An Evening of Stars and ABFF Honors, specials - The Super Bowl Halftime Show (Primetime Emmy Award winner), The Light We Carry: Michelle Obama & Oprah Winfrey (Primetime Emmy(R) Award nominee), A GRAMMY Salute to 50 Years of Hip Hop, Lil Rel Howery: I said it. Y'all thinking it., CNN's Juneteenth: A Global Celebration of Freedom, Martin: The Reunion, John Lewis: Celebrating A Hero, Love & Happiness: An Obama Celebration, Change Together: From The March On Washington To Today, A GRAMMY Salute to the Sounds of Change, Stand Up for Heroes, Dear Mama, Amanda Seales: I Be Knowin', Def Comedy Jam 25, Leslie Jones: Time Machine, The All-Star Nickmas Spectacular and Rip the Runway.  Emmy winner Jesse Collins, Founder and CEO, is the executive producer of all JCE programming. He is also an executive producer for the annual Grammy Awards and produced the 2021 Oscars. Dionne Harmon is President. Jeannae Rouzan-Clay is Senior Vice-President of Specials.