[06/26/24 - 06:03 AM]
NBC to Honor Music Legend Toby Keith with Concert Celebration Special "Toby Keith: American Icon"
Luke Bryan, Eric Church, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Lainey Wilson, The War And Treaty and more will perform Keith's greatest hits as well as their original songs.

[via press release from NBC]


Luke Bryan, Eric Church, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Lainey Wilson, The War And Treaty and More Set to Perform

Two-Hour Event Is Set for Wednesday, Aug. 28 from 9-11 p.m. ET/PT

Tickets Will Go On Sale this Friday, June 28 at 10 a.m. CT

UNIVERSAL CITY, Calif. - June 26, 2024 - With the help of some of America's most popular country artists, NBC will honor Toby Keith's life and legacy with a two-hour concert special "Toby Keith: American Icon," airing Wednesday, Aug. 28 at 9 p.m. ET/PT.

The star-studded event, to be filmed at the Bridgestone Arena in Nashville, will feature an A-list lineup of musical performances and special guests who will come together to share their love for one of music's most iconic artists.

The evening will include musical performances from country music's biggest artists. Luke Bryan, Eric Church, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Lainey Wilson, The War And Treaty and more will perform Keith's greatest hits as well as their original songs.

One of the most prolific and self-directed creative forces in country music's modern era, singer-songwriter Toby Keith amassed 42 top-10 hits, 33 #1's, 44 million albums sold, 100 million BMI performances and more than 10 billion streams largely on the strength of his own songwriting and producing. Keith's influence crossed generations and his legacy reached around the globe with songs that include "Should've Been a Cowboy," "How Do You Like Me Now?!" "Courtesy of the Red, White & Blue (The Angry American)," "I Love This Bar" and many more.

Keith was elected into the Country Music Hall of Fame shortly before his passing in February. Among his many accomplishments, the New York based all-genre Songwriters Hall of Fame (2015), the National Medal of Arts (2021), the Nashville Songwriters Hall of Fame (2021) and BMI Icon (2022) were his most treasured.

Tickets for the concert go on sale Friday, June 28 on Ticketmaster. A portion of the ticket sales will benefit The Toby Keith Foundation's OK Kids Korral, a cost-free home for families of children dealing with critical illnesses, and Monroe Carell Jr. Children's Hospital at Vanderbilt, one of the nation's leading children's hospitals and the top rated in the Southeast.

"Toby Keith: American Icon," is produced by UMG Nashville's Sing Me Back Home Productions and ITV America's Thinkfactory Media, in association with Alex Coletti Productions. Cindy Mabe, Dawn Gates, and Harper Grae are executive producers for Sing Me Back Home Productions in partnership with Mercury Studios executive producers Alice Webb and Barak Moffitt; Adam Reed and Jordana Hochman are executive producers for Thinkfactory; Alex Coletti is executive producer for Alex Coletti Productions; TK Kimbrell and R.A.Clark also serve as executive producers. Mercury Studios represents "Toby Keith: American Icon" for international sales and distribution. The show and special have been packaged by UTA - Keith's long-time agency partner. The concert at Bridgestone Arena is being promoted by Live Nation.


Sing Me Back Home Productions is a partner of Universal Music Group, the world leader in music-based entertainment. Harnessing the power of the storytelling founded within the "three chords and the truth" of country music, Sing Me Back Home Productions is a pioneer in showcasing genre and career storylines, Heartland adjacent programming, and Faith and Family lifestyle narratives through the ideation, development, production, financing and distribution of premium documentaries, original scripted and unscripted television, feature films, and short form content. Creating multi-dimensional story-driven projects that explore the stories behind the biggest recording artists, their music, videos, live performances, and the cultural and social events their music helped define, Sing Me Back Home Productions is uniquely poised to celebrate and authentically represent the rich and multi-generational past, present, and future of music in innovative and inspirational programming.


Mercury Studios is a full-service production studio, focused on telling compelling stories through the lens of music. Current and recent projects include Oscar and BAFTA award nominated American Symphony, directed by Matthew Heineman for the Obamas' Higher Ground Productions/Netflix, If These Walls Could Sing, directed by Mary McCartney for Disney+, My Life as a Rolling Stone for the BBC and MGM+, Shania Twain: Not Just A Girl for Netflix, and This Town, a six-part series for the BBC from writer, creator, and executive producer Steven Knight. Mercury Studios also produced Sam Smith: Live at the Royal Albert Hall for BBC, Billie Eilish's Overheated at the O2 London, and Lang Lang Plays Disney for Disney+. Editorially independent, Mercury Studios is powered by Universal Music Group and represents the world's leading catalog of music-related content, consisting of thousands of hours of premium music-driven film and television programming.


Thinkfactory Media is a full-service production company that creates content for an array of television networks and streaming platforms. Based in Nashville and Los Angeles, and run by CEO and veteran producer Adam Reed, Thinkfactory is revered for its breadth of series and franchises, encompassing bold and unexpected subjects that captivate America's heartland. The company's recent series and long-running hits include splashy formats such as WE tv's Marriage Boot Camp, TBS' Rat In the Kitchen and A&E's What's It Worth with Jeff Foxworthy, as well as docuseries ratings juggernauts Mama June (WE tv) and Gene Simmons' Family Jewels (A&E).


Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

  [june 2024]  

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