HALLMARK HARNESSES THE POWER OF ITS BRAND WITH HALLMARK+

NEW, REVAMPED STREAMING SERVICE AND ROBUST MEMBERSHIP PROGRAM DEBUTS IN SEPTEMBER

Hallmark+ Combines Original, Feel-Good Entertainment and Fresh Content Genres With Retail Product Offerings and Exclusive New Membership Benefits and Rewards

PASADENA, CA- July 11, 2024 - Today, Hallmark announced the upcoming launch of Hallmark+, a new comprehensive streaming service that seamlessly integrates ad-free viewing with exclusive retail and product benefits, offering fans an unparalleled Hallmark lifestyle experience. Launching mid-September, Hallmark+ will fulfill the growing desire for people to immerse themselves in the many beloved touchpoints of the renowned Hallmark brand, bringing them the very best of Hallmark all in one place. The announcement was made during Hallmark Media's session at the Summer 2024 Television Critics Association press tour in Pasadena, CA.

The transformation from Hallmark Movies Now to Hallmark+ underlines Hallmark's mission to help fans live their most caring, connected lives. With access to all-new kinds of original, heartwarming content, plus new membership program benefits, Hallmark+ allows members to get rewarded for streaming and shopping at Hallmark Gold Crown Stores or online at Hallmark.com.

"Hallmark+ marks a seminal moment for Hallmark," said Mike Perry, President & CEO, Hallmark. "By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints."

Hallmark+ will showcase a diverse array of original titles designed to captivate devoted fans and newcomers seeking fresh and engaging content. Examples of new genres and formats debuting on the service will include:

· Hallmark's first-ever foray into holiday limited series (Holidazed and Mistletoe Murders) and a reality competition series (Finding Mr. Christmas), bringing its pop culture-revered seasonal content to the streaming space like never before

· Unscripted, aspirational series with an emphasis on heart, home, and community featuring fan-favorite stars like Lacey Chabert (Celebrations with Lacey Chabert), Wes Brown (Ready, Set, Glow!), Ashley Williams (Small Town Setup), and Luke Macfarlane (Home is Where the Heart Is)

· An all-new movie trilogy (Groomsmen) inspired by the success of The Wedding Veil, this time spotlighting the friendship between three leading men played by Jonathan Bennett, Tyler Hynes and B.J. Britt

· An all-new scripted series adaption of KJ Dell'Antonia's New York Times bestselling novel and a Reese's Book Club selection (The Chicken Sisters)

In addition to the immersive streaming experience, Hallmark+ members will enjoy a host of new, exclusive benefits and rewards. Membership perks include monthly $5 Hallmark Gold Crown Store coupons, free unlimited eCards, rewards for shopping, and surprise gifts. Priced at $7.99 per month or $79.99 per year, the membership package delivers a distinctive blend of entertainment and rewards, positioning Hallmark+ as the premier destination for Hallmark enthusiasts. Discover more here.