SQUID GAME: THE EXPERIENCE UNVEILS FIRST LOOK AT NEW YORK CITY EXPERIENCE

START PLAYING THIS FRIDAY, OCTOBER 11

Face the Challenges You've Seen on Screen In-Person at Immersive Experience in New York

Tickets On Sale Now at squidgameexperience.com

Venue: The Manhattan Mall - 100 W 33rd St, New York, NY 10001(enter at the northwest corner of 6th Avenue and 32nd Street)

Duration: 60 minutes

Opening: October 11, 2024 through 2025

Hours (subject to change): General operating days: Thursdays-Monday, 10am - 8:30pm EST

Tickets: Tickets start at $29 and can be purchased at https://squidgameexperience.com or onsite at the box office

Fans can follow @SquidGame.Experience

Everything You Can Expect at Squid Game: The Experience

Fans and thrill-seekers alike are invited to step into the immersive SQUID GAME: THE EXPERIENCE, and face the on-screen challenges in-person, testing their skills and strategy in heart-pounding Games inspired by the series. Once the game is complete - all players can explore the Night Market featuring authentic Korean snacks, special vending machines, and a fully stocked bar with Squid Game inspired cocktails. To further the Squid Game experience, players can stop by the Squid Mart to bring home their very own exclusive collectibles, apparel and games.

FIVE EXCLUSIVE GAMES

1. Memory Steps (inspired by Glass Bridge) You've seen Glass Bridge on screen - The Experience version challenges you to memorize the steps to keep crossing - or be eliminated - along with your whole group. Step lightly.

2. Marbles - Find your shape and stand on it. What looks like an innocent day on the playground will turn into a ruthless game of marbles - use your bag of various-sized balls to throw your opponent off of the board. May the best pitch win.

3. Warships (featured on The Challenge and exclusive to NYC experience) - Featured on Squid Game: The Challenge, the reality competition show, this game embarks players in a life-sized version of Warships, where you'll face off against another group, using a grid and your instincts to hit the ship on the other side of the wall.

4. Red Light Green Light - The eponymous game from Squid Game the series and The Challenge reality competition, Young-hee is in NYC to catch players in action - and dismiss them from the game for not staying perfectly still as they venture to her side of the room.

5. Finale - This one is a secret and exclusive to NYC experience!

THE NIGHT MARKET

Cocktails, Noodles, Snacks, and more

The Night Market is a neon-drenched Korean Night Market where guests and players can savor a creative menu of Korean-inspired items, as well as explore the H Mart pop-up (official food & beverage partner of Squid Mart) featuring internationally beloved sweet and savory items. Fans can also sip on exclusive Johnnie Walker cocktails crafted by Korean mixologist Ginn Choe, Squid Game: The Experience's official spirits partner, at the Black Label Bar.

The selection includes (but not limited to):

· Baobabie Milk Buns

· Mila Xiao Long Bao Soup Dumplings

· PMO BBQ Style Beef Stir Fry Udon

· Pulmuone Japchae

· Spicy Miso Kimchi Beef

· Shoyu Ramen

· Wholly Moly Black Sesame Oatmeal

Selfies & Shop at SQUID MART

The Night Market features a variety of photo moments. Greet the Front Man at an epic scale and salute Young-hee in her playground. For a vintage experience - grab a solo or a photo with a friend in the photo booths with various iconic backgrounds. Before you leave, shop Squid Mart, with many items exclusive to Squid Game: The Experience, there's something special for everyone to showcase one's fandom - and survival - of the games.

VIP EXPERIENCE

VIP ticket holders not only receive premium expedited entry access, but also enter a VIP room, where they can enjoy a complimentary cocktail and a chance to watch the players run through all of the games... while chuckling menacingly behind a golden mask.

ABOUT SEASON TWO AND SQUID GAME

Netflix recently announced Squid Game Season 2 will debut on December 26, 2024, with the third and final season coming in 2025. In addition, the global phenomenon continues to delight fans with new ways to engage in the thrilling universe:

· Squid Game: The Experience will bring its epic games to fans in Asia and Europe this Fall.

· A multiplayer video game Squid Game: Unleashed, featuring series characters and all the competitive fun, is set to release later this year.

· The BAFTA-winning and Emmy-nominated reality series Squid Game: The Challenge is currently in production on Season 2.

Watch Season One now at Netflix.com/SquidGame. Created by Hwang Dong-hyuk, Squid Game premiered globally on Netflix in September 2021 and quickly became Netflix's most popular title ever, amassing over 265M views within just 91 days. Its rapid rise from Korea to a global sensation dramatically boosted interest in K-content worldwide and solidified its place in pop culture. Squid Game's impact extended beyond the screen with its iconic green tracksuits selling out as Halloween costumes around the world and Vans seeing an 8,000% increase in sales of its classic white slip-on sneakers. Memes and iconic moments became viral sensations, the red light/green light scene remains the #1 video on Netflix's TikTok and the hashtag #squidgame generated 6 Billion views in just 12 months.

Squid Game Season 1 made Emmy history with 14 nominations and six wins, including first-ever wins for a non-English language series. The highly-anticipated second season premieres December 26, 2024 and a third and final season was confirmed for 2025. Squid Game: The Challenge, which won best reality series at the BAFTA TV Awards and spent five weeks on Netflix's Global Top 10, is currently in production on Season 2.

Following the unprecedented global success of Squid Game's first season and the Netflix reality series Squid Game: The Challenge, fans were invited to connect with their favorite characters and try their hand at games inspired by the series during the exclusive Los Angeles experience run from December 2023 to March 2024. The inaugural Los Angeles Squid Game Experience quickly became a fan favorite.

Squid Game: The Experience builds on the popularity of over 50 immersive experiences that Netflix has launched in 25+ cities globally, such as The Queen's Ball: A Bridgerton Experience, Stranger Things: The Experience, NETFLIX BITES, and coming soon, Netflix House.