NBCUNIVERSAL SYNDICATION STUDIOS AND BELIEVE ENTERTAINMENT GROUP'S "BILLION DOLLAR BABIES: THE TRUE STORY OF THE CABBAGE PATCH KIDS" IS NOW AVAILABLE TO RENT ON AMAZON PRIME

Documentary Details the Dramatic Journey of the 1980's Pop Culture Phenomenon That Swept the Nation and Set Off Black Friday

NEW YORK - Nov. XX, 2024 - NBCUniversal Syndication Studios and Believe Entertainment Group's feature-length documentary "Billion Dollar Babies: The True Story of the Cabbage Patch Kids," is now available to rent on Amazon Prime.

· Narrated and executive produced by Neil Patrick Harris and directed by Andrew Jenks ("Dream/Killer," "World of Jenks"), the feature-length documentary captures the incredible true story of the dolls, leaving nothing untouched, including the fundamental dispute over who originated the idea. From the marketing genius of the "hospital" in an idyllic North Georgian town where children "adopted" the dolls and solemnly pledged to love and care for them, to the subsequent business deal that gave rise to utter retail pandemonium, the film takes viewers on the wild ride through the Cabbage Patch Kids' highs, lows and undeniable legacy.

· The documentary features those who were integral to the success of the Cabbage Patch Kids, including the first interview with Cabbage Patch Kids creator Xavier Roberts in more than 20 years; Della Tolhurst, who served as president of Roberts' company for more than three decades; veteran journalist Connie Chung, who provides a first-hand account of the Cabbage Patch Kids media frenzy; Roger Schlaifer, who sold the licensing rights to Coleco; and Al Khan, the former marketing head at Coleco who, with Schlaifer, took the business worldwide.

ABOUT NBCUNIVERSAL SYNDICATION STUDIOS

NBCUniversal Syndication Studios is responsible for the production, sales and distribution of NBCUniversal products to broadcast television within the United States. The division develops and produces first-run programming and distributes these shows, along with off-network content, in broadcast television as well as digital and streaming platforms. First-run broadcast syndicated programming includes "Access Hollywood," "Access Daily with Mario & Kit," "The Kelly Clarkson Show," "Karamo," "Maury" and "The Steve Wilkos Show." Current first-run original productions include "American Anthems," a music-based docuseries for PBS; "Billion Dollar Babies: The True Story of Cabbage Patch Kids," a documentary that premiered at Tribeca Film Festival in 2022 and now available on Amazon. In addition, the division distributes the retro television broadcast network Cozi TV, the weekend syndicated series "Open House" and "Judge Jerry" on Nosey.com. Current off-network programming includes "Chicago Fire," "Chicago P.D.," "Dateline," "Law & Order: Special Victims Unit," and "Suits."

ABOUT BELIEVE ENTERTAINMENT GROUP

Believe Entertainment Group is an Oscar, 3x Emmy Award-Winning studio based in NYC and was recently nominated for their first Grammy Award.

BELIEVE won their Oscar and (first) Emmy for Dear Basketball, the animated short film written by the late NBA champion Kobe Bryant, scored by the prolific John Williams, and directed by Disney legend, Glen Keane. They were recently nominated for a Grammy for their new documentary Kings from Queens: The RUN DMC Story for Best Music Film and recently released their NY Yankees documentary, Bronx Zoo '90: Crime, Chaos and Baseball, both on Peacock.

BELIEVE'S Emmy Award-winning documentary series, American Anthems, co-produced with NBCU Syndication Studios recently completed its first season run on PBS; and their Emmy Award-winning kid's series, Jam Van, debuted on YouTube Kids. Other stand-out BELIEVE projects include the Comedy Central/Paramount+'s scripted feature comedy Office Race; Audible's scripted historical fiction podcast Crowded Hours; the feature-length documentary film Between Me and My Mind, about Phish co-founder Trey Anastasio; and The LeBrons, a multi-season animated kid's series with NBA champion, LeBron James.