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[05/19/25 - 09:30 AM]
Prime Video Presses the Gas on NASCAR Cup Series Action with All-Star Announce Team, Innovative Streaming Technology, and New Signature Anthem
Adam Alexander leads as race caller, joined in the booth alongside Earnhardt Jr. and former DAYTONA 500-winning crew chief Steve Letarte.

[via press release from Amazon]

Prime Video Presses the Gas on NASCAR Cup Series Action with All-Star Announce Team, Innovative Streaming Technology, and New Signature Anthem

Prime Video's Exclusive Presentation of Five NASCAR Cup Series Races Begins Sunday, May 25 at 5:00 p.m. ET with the Coca-Cola 600 from Charlotte Motor Speedway

NASCAR Hall-of-Famers Dale Earnhardt Jr. and Carl Edwards Headline Wraparound On-Site Coverage that Brings Fans Closer to the Track and Drivers Competing for the Checkered Flag

NASCAR on Prime's Immersive Streaming Technology Features 70+ Cameras, Real-Time Highlights on Demand, 1080p HDR, and Every Moment of Green Flag Racing for a Best-in-Class Viewing Experience

Eric Church and John Fogerty Reimagine the Iconic Hit "Up Around The Bend" for Electrifying New Anthem and Amazon Music Original Song

NEW YORK - May 19, 2025- NASCAR on Prime officially drops the green flag on its exclusive Cup Series coverage on Sunday, May 25 at 5:00 p.m. ET with the Coca-Cola 600 at Charlotte Motor Speedway. Prime Video's compelling slate of NASCAR action includes five consecutive races including the series' first-ever international points event in Mexico City, wraparound booth and trackside coverage headlined by NASCAR Hall-of-Famers Dale Earnhardt Jr. and Carl Edwards, innovative streaming technology, and a signature new anthem from mega-stars Eric Church and John Fogerty.

NASCAR on Prime features a distinguished and well-rounded announce team that combines unparalleled racing expertise with seasoned broadcasting talent. Adam Alexander leads as race caller, joined in the booth alongside Earnhardt Jr. and former DAYTONA 500-winning crew chief Steve Letarte. On pit road, DAYTONA 500 champion Trevor Bayne links with experienced reporters Kim Coon and Marty Snider to provide real-time updates on drivers, tactical decisions, and other critical developments as races unfold.

Additionally, esteemed broadcaster Danielle Trotta hosts Prime Video's trackside pre- and post-race coverage with analysts Edwards and current Cup Series driver Corey LaJoie. Prime Video's extensive wraparound coverage features candid conversations and exclusive driver interviews fresh off the track, in-depth analysis, previews and breakdowns of the races, and developing storylines that help bring viewers closer to both the action and the personalities behind the wheel.

Immersive Streaming Presentation

The streamer will also elevate the NASCAR experience for fans through a best-in-class viewing presentation and flawless streaming quality, with the following features.

Double-Box Commercial Format

Every Prime Video race will feature end-to-end live coverage of green flag racing with a double-box commercial format, ensuring that viewers never miss a moment of action.

Key Moments

Prime Video leverages real-time data to provide fans with an ability to view race highlights and every flag change on demand while watching NASCAR on Prime. A bank of pivotal moments builds as the race progresses, offering viewers immediate access to these key moments.

Rapid Recap

Assists those who join the race in-progress and want to catch up on the action they missed before entering the livestream. Accessible after selecting "Watch," Rapid Recap employs real-time data to compile highlights, with the full recap lasting no longer than two minutes. Once caught up, fans are automatically dropped into live action.

Robust Equipment Arsenal to Capture all the Action

Prime Video will deploy 70+ cameras at each race, including in-car and POV cameras with mics, all connected by up to 10 miles of fiber optic cable.

A drone will also patrol the sky at select races to capture unique angles and the high-octane atmosphere of the track.

Premium Viewing Experience and Next-Generation Productions

Each race to be produced in 1080p native High Dynamic Range (HDR) with Dolby 5.1 Surround Sound, delivering an unparalleled race-day experience for fans with visceral sound, more vivid colors, and greater contrast between light and dark.

Proprietary Ultra-Low-Latency Technology

Prime Video and AWS technology combine to create a proprietary, end-to-end livestreaming solution that delivers ultra-low latency, eliminates drift and ensures synchronization. Prime Video delivers streams with unparalleled quality from the track to the screen, with delivery speeds that match and often surpass what fans receive from traditional cable and broadcast networks.

NASCAR on Prime Anthem and Commercial Campaign

Last month, Prime Video announced an electrifying new anthem that brings together country superstar Eric Church and rock legend John Fogerty. The reimagined "Up Around The Bend (Amazon Music Original)" with Eric Church and John Fogerty transforms the iconic song into the signature sound for NASCAR on Prime, capturing the excitement of race day with a high-energy track.

The anthem debuted as part of the NASCAR on Prime marketing campaign featuring racing icon Dale Earnhardt Jr., veteran analyst Steve Letarte, and Cup Series star Chase Elliott. The full anthem will officially premiere during next Sunday's presentation of the Coca-Cola 600, and will be woven into broadcasts throughout the exclusive five-race NASCAR Cup Series package.

Both the collaborative version and a solo version by Eric Church will be available to stream exclusively on Amazon Music beginning May 25.

NASCAR on Prime's Full Cup Series Schedule

Prime Video's NASCAR Cup Series coverage will feature five races from May 25 to June 22. Below is the full schedule (All times ET).

Sunday, May 25: Coca-Cola 600 at Charlotte Motor Speedway - 5:00 p.m.

Sunday, June 1: NASCAR Cup Series Race at Nashville Superspeedway - 6:30 p.m.

Sunday, June 8: Firekeepers Casino 400 at Michigan International Speedway - 1:30 p.m.

Sunday, June 15: NASCAR Cup Series Race at Autodromo Hermanos Rodriguez in Mexico City - 2:00 p.m.

Sunday, June 22: NASCAR Cup Series Race at Pocono Raceway in Pennsylvania - 1:00 p.m.

Fans in the U.S. will be able to watch NASCAR live at home or on the go, and across hundreds of compatible devices, streaming from the web, or using the Prime Video app on smartphones, tablets, set-top boxes, game consoles, and connected TVs. For a complete list of compatible devices, visit amazon.com/howtostream. Subscription required, 30-day free trial available.

# # #

About Prime Sports

Prime Video supports a growing lineup of live sports globally, including the NBA; Thursday Night Football, NASCAR, the New York Yankees, Seattle Kraken, and Overtime Elite in the United States; Premier Boxing Champions in the United States, United Kingdom and Canada; the NWSL, the WNBA, and ONE Championship in the United States and Canada; NHL Prime Monday Night Hockey and PWHL in Canada; UEFA Champions League football in Germany, Italy, the United Kingdom & Ireland; Roland-Garros in France; Wimbledon in Germany and Austria; Premier League in Sweden and Denmark; New Zealand Cricket in India; ICC Cricket in Australia; Copa do Brasil football, Serie A football and the NBA in Brazil; boxing and the 2023 World Baseball Classic in Japan; and Chivas in Mexico. While availability varies by marketplace, fans can also subscribe to streaming services such as FanDuel Sports Network, Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video add-on subscriptions. This is in addition to a selection of Amazon Original documentaries including Kelce, Bye Bye Barry, Coach Prime, Giannis, and the Amazon Original All or Nothing franchise, including All or Nothing: Arsenal, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with various NFL teams, as well as the NCAA's Michigan Wolverines football team.





  [may 2025]  
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