Max Updates Homepage User Interface with Enhanced Video Elements

Video Previews and AI-Assisted "Drop-In Moments" Enrich Content Discovery and Browsing Experience

Beginning this week, Max will roll out an enhanced browsing experience in the U.S. with dynamic video previews on the homepage. When a user hovers over a title with a corresponding video preview, it will automatically play at the top of the homepage, instantly immersing the viewer in the content, improving discovery, and offering richer context. This update builds on the success of Max's previous feature launch, which delivered video previews with audio on the homepage's hero carousel earlier this year.

To provide subscribers with control over their experience, users will be able to toggle the video and audio on or off from the settings and playback menu. This feature will be available for U.S. adult profiles across all subscription tiers on connected TV devices.

"This experience makes it easier for customers to confidently decide what to watch by providing more context through short video previews. It empowers them to make a more informed, and ultimately better choice on what to watch and helps them discover more titles they know they'll enjoy," said Tyler Whitworth, Max's Chief Product Officer.

Additionally, initial stages of a new in-house AI-assisted tool will begin rolling out in the coming weeks that will be used to identify and suggest "Drop-In Moments," popular and recognizable short scenes from library content, to be featured as previews. The tool will help recommend standout scenes for the Max team to then choose for utilization on the homepage.

"This AI-driven technology will enable us to identify Drop-in Moments for the vast catalog of content on Max and significantly reduce the manual time needed to curate previews," said Avi Saxena, Chief Technology Officer, WBD. "It reflects our broader commitment to using AI to transform the way audiences find and connect with content on Max."