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Pioneering Creator and Former NASA Engineer Mark Rober Is Coming to Netflix
New competition show, produced by Jimmy Kimmel/Kimmelot and CrunchLabs, coming in 2026
Check Tudum for more updates
Only one man can pull off the world's largest elephant toothpaste explosion, and teach us whether lava, a laser, or a flaming arrow can blow up a boat (a laser, naturally!). Now he's coming to Netflix.
Mark Rober, the former NASA engineer turned social media star, teacher, inventor, and philanthropist, is coming to Netflix with a new Kids and Family competition series in 2026; it'll be produced by his company, CrunchLabs, in partnership with Kimmelot, Jimmy Kimmel's production company. (Rober is a frequent guest on Jimmy Kimmel Live!) Rober and CrunchLabs Chief Content Officer, Scott Lewers, will executive produce the new show alongside Kimmel and Kimmelot's President, Scott Lonker.
In addition to the new show, Rober will bring some of his most beloved, ambitious, and informative experiments to Netflix later this year.
"I love turning learning into a game, basically hiding the vegetables in the dessert, and now it's a full-on competition game show!" says Rober. "When you're having fun, you're learning without even realizing it. And teaming up with Netflix and Jimmy Kimmel to make this happen? This is gonna be epic!"
Kimmel is just as stoked to create fusion between Rober and Netflix. "My kids love Mark Rober, and so do their parents. Mark's videos are so clever and inventive, it's easy to forget that they're educational, too. We can't wait to introduce one of the best and brightest creators to Netflix."
Rober's passionate following of kids - and kids at heart - totals more than 76M across YouTube, Facebook, Instagram, TikTok, and more. A 9-year veteran of NASA, Rober's work first went viral in 2011 when he made a Halloween costume hacked together from two iPads, which made it look like he had a huge hole in his torso. He's gone on to amaze fans with stunts like glitter-bombing porch pirates, creating the world's first pool of Jell-O, and throwing an unhittable baseball. He also founded CrunchLabs, "a Willy Wonka factory for engineering," which spawned a virtual camp and a hands-on STEM subscription box that teaches kids to think like engineers.
Rober's innovative brand of entertainment will be at home in Netflix's lab of Kids and Family programming, which includes recent hits like KPop Demon Hunters and Ms. Rachel. "Mark Rober's unique approach to STEM learning inspires all ages - his storytelling is infectious. When my son and daughter spot a new Build Box at our doorstep, we know that an amazing adventure awaits! Collaborating with CrunchLabs and Kimmel on a competition series for kids is going to be next level and sure to earn me father of the year," says John Derderian, Vice President Series, Animation, Kids and Family.
About Netflix Family and Kids
Netflix has built a space where kids can watch, learn and play whether it's laughing alongside their favorite characters with Sesame Street, Ms. Rachel, Gabby's Dollhouse, Peppa Pig, Blippi's Job Show, Cocomelon Lane and Hot Wheels Let's Race or diving into exciting new adventures with KPop Demon Hunters and Leo. Netflix makes family time easy and fun with dedicated kids' profiles made just for them. Parents can set controls, check what their kids are watching, lock profiles with a PIN, and even get helpful recaps - all to create a safe and personalized experience for little viewers that parents can trust. Coming soon to the experience will be more games for kids included with all subscriptions.
About Mark Rober
Mark Rober, a former NASA engineer turned YouTube creator with over 68 million subscribers and 8 billion views, is known for his epic science experiment videos, like Glitter Bomb pranks, Elephant Toothpaste series, and squirrel obstacle courses. Mark founded CrunchLabs in 2022 to inspire a love of science and engineering in the next generation of problem solvers.
About CrunchLabs
CrunchLabs is a science and engineering company founded by Mark Rober to inspire kids and learners of all ages to think like engineers. Through monthly STEM toys, viral YouTube videos, curriculum content, and now an expanding lineup of media projects, CrunchLabs is creating the most exciting and impactful STEM brand in the world.
About Kimmelot
Established in 2018, Kimmelot serves as Jimmy Kimmel's creative lab, developing and producing award-winning television, digital programming, films, mobile applications, and products. Its in-house marketing agency, Kimmelot Labs, solves business challenges for clients through branded entertainment and culture-driven, content-led solutions. Kimmelot productions have included the ABC series "The Prank Panel," the hit ABC game show "Generation Gap" starring Kelly Ripa, "Mark Rober's Revengineers" for Discovery, ABC's multiple Emmy(R) Award-winning "Live in Front of a Studio Audience" specials with the late Norman Lear, "Crank Yankers" for Comedy Central, the four-part ESPN documentary "Once Upon a Time in Queens," Hulu's "High Hopes," VICE TV's "Super Maximum Retro Show," ABC's long-running "Who Wants To Be A Millionaire," and "Jimmy Kimmel Live."
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