CBS' "THE ROAD" REVEALS GRAND PRIZE WINNER TO PERFORM ON STAGECOACH 2026 "MANE STAGE"

Winner and Two Runners-Up to Receive Red Bull Prize Package

"The Road" Series Premiere Extended to 90-Minute Episode

CBS' new music competition series THE ROAD has revealed exciting new prizes, including a coveted performance slot on the iconic Mane Stage at Stagecoach Country Music Festival 2026 in Indio, Calif., for the grand prize winner and an exclusive Red Bull prize package. These additions join the previously announced grand prize: a $250,000 cash award and a recording contract. THE ROAD's new extended premiere airs Sunday, Oct. 19 (9:00-10:30 PM, ET/PT) on the CBS Television Network and will be available to stream live and on-demand on Paramount+*.

Further details about the record deal were also announced. The winner will receive a recording contract with Country Road Records, a division of 101 Studios, in partnership with Thirty Tigers.

Red Bull will provide the winner of the competition the opportunity to perform live at Red Bull Jukebox. Additionally, the two runners-up will receive five recording sessions at Red Bull Studio Los Angeles, a state-of-the-art recording space that includes a full range of instruments and cutting-edge equipment designed to empower artists and give wings to their ideas.

THE ROAD is produced by Paramount Television Studios, Taylor Sheridan (Bosque Ranch Productions), Blake Shelton (Lucky Horseshoe Productions), David Glasser (101 Studios), Lee Metzger (Lucky Horseshoe Productions) and Keith Urban.

About THE ROAD

From executive producers Taylor Sheridan, Blake Shelton, David Glasser, Lee Metzger and Keith Urban - who also serves as the series' headlining superstar - THE ROAD follows 12 talented emerging musicians as they compete as opening acts for GRAMMY Award winner Urban at music venues across America. In his search for the next big artist, alongside GRAMMY Award winner Gretchen Wilson, who acts as "Tour Manager" for the series, Urban is joined by executive producers Blake Shelton and Taylor Sheridan, and other country music stars (to be announced) throughout the season, who guide these seasoned musicians, and along with a live venue audience, determine who advances to the next city. In the end, only one will walk away with the grand prize. Without a shiny floor in sight, the docu-follow format captures the high-stakes unfiltered musical journeys of these triple threats - singers, songwriters and instrumentalists - offering a backstage pass into the gritty and unforgiving life of a touring musician. With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best emerging musicians pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.

*Paramount+ Premium plan subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on-demand. Paramount+ Essential subscribers will not have the option to stream live, but will have access to on-demand the day after the episode airs.

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