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Prime Sports Introduces New Suite of Interactive Features for the "NBA on Prime" Designed to Enhance the Fan Experience and Heighten Engagement
Next-generation viewing experience includes opt-in personalized bet tracking with FanDuel, fully-customizable Multiview, Key Moments, Rapid Recap powered by AI, live Stats, and Shop the Game features
NEW YORK - Sept 30, 2025 - Prime Sports today announced a comprehensive suite of interactive features and AI-powered broadcast enhancements, offering new levels of personalization and engagement for fans. The innovations will advance the NBA on Prime's robust slate of exclusive regular and post-season NBA coverage, as well as Prime Video's comprehensive NBA content available through add-on subscriptions, which include NBA League Pass and FanDuel Sports Network RSNs. Set to debut is an all-new, opt-in personalized bet tracking experience with FanDuel, a fully-customizable Multiview offering, AI-driven highlights on demand, live stats, shop the game opportunities, and more.
"Since Day 1, we've challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience," said Jay Marine, Head of Prime Video U.S., Global Sports & Advertising. "As we tip off this long-term relationship with the NBA, we're excited to launch a best-in-class bet tracking experience with FanDuel, as well as a wide-ranging suite of broadcast innovations to enhance Prime Video's comprehensive NBA offerings. As we've demonstrated through our coverage of Thursday Night Football and NASCAR, our innovation teams are continuously raising the bar and exploring what is possible within our produced coverage and add-on subscriptions."
The NBA on Prime's inaugural season will feature the following innovations:
Personalized bet tracking and Odds View with FanDuel
Prime Sports' new, opt-in personalized bet tracking experience with FanDuel brings together the leading streaming service for live sports with America's #1 Sportsbook. The personalized bet tracking feature presents a dynamic, real-time integration of betting information during live game action. When a fan links their Prime Video profile to their FanDuel account, their active NBA bets will be displayed and updated on the screen, along with relevant progress and won/lost status, providing an exciting new way to connect plays on the court with active bets. The bet tracking feature does not offer the ability to place bets directly on Prime Video.
In addition to tracking personal bets, an immersive Odds View experience (available on supported devices) can be activated that presents a rotating feed of live odds, lines and probabilities associated with popular bets, including moneylines, spreads, totals, player props, parlays, game props, and more. The overlay adds context to the game and highlights how players and teams are performing relative to betting markets.
Responsible gaming is a core principle of the bet tracking and Odds View experience for FanDuel and Prime Video. The bet tracking feature is optional and can be disabled in the Prime Video mobile app settings.
Fully-Customizable Multiview
Prime Sports' fully-customizable Multiview feature puts control directly in fans' hands, allowing viewers who subscribe to Prime Video and NBA League Pass to simultaneously watch a combination of NBA on Prime and NBA League Pass games across a majority of devices, including smartphones and smart TVs. Unlike traditional offerings, fans are no longer restricted to pre-configured game combinations or limited device options. Fans can further create their ideal viewing setup by selecting their primary game for the larger window while keeping tabs on other NBA matchups in smaller windows, ensuring they never miss a critical moment of action.
Key Moments
Key Moments provides fans with easy access to the most exciting and pivotal plays throughout the game in real-time. Utilizing Prime's proprietary AI models, Key Moments instantly curates only plays that matter, whether it's a posterizing dunk or a pivotal three-pointer to cap a 10-0 run. At any point in the game, fans can relive or catch up on the growing collection of in-game highlights, each featuring a full description of the play.
Rapid Recap
Rapid Recap provides a curated highlight reel that brings fans who join a game late up to speed in two minutes or less, ensuring they never miss a moment. Rapid Recap employs AI to compile the most impactful basketball moments for the viewer, and seamlessly transitions them into live action once the recap concludes.
Stats
Stats provides fans with an easy, intuitive way to check player and team stats throughout the game. Fans can access traditional box score stats, along with advanced stats powered by AWS, all in real-time without ever leaving the live game.
Shop the Game
NBA on Prime is shoppable with Shop the Game, Amazon's fan-fueled shopping experience. Viewers can find great deals, inspiring game-day fashion, and official NBA merchandise from brands like Pro Standard and Game 7 without missing a moment of action. Viewers can access this shopping experience in two convenient ways: by searching "shop the game" in the Amazon Shopping app, or by using their remote's "up" button while watching NBA on Prime games to reveal an interactive Shop tab that sends instant notifications to their mobile device.
Native High Dynamic Range (HDR) Productions with Proprietary Ultra-Low Latency Tech
All NBA on Prime broadcasts are produced in native 1080p High Dynamic Range (HDR) video and 5.1 surround sound, delivering a next-level viewing experience for fans with vivid pictures and pitch-perfect audio. Additionally, Prime Video and AWS technology combine to create a proprietary, end-to-end livestreaming solution that delivers ultra-low latency, eliminates drift and ensures synchronization. Prime Video's presentations feature unparalleled quality from the arena to the screen, with delivery speeds that match and often surpass what fans receive from cable and broadcast networks.
A New Era of NBA Coverage
Prime Video will tip off its 11-year global media rights agreement with the NBA on October 24, with 67 regular-season games, including a new Black Friday doubleheader, all games from the Knockout Rounds of the Emirates NBA Cup (including Semifinals and Finals), and exclusive presentations of the NBA Berlin and London Games in January. Prime Video will also present exclusive coverage of every postseason SoFi NBA Play-In Tournament game, first and second-round playoff games, and Conference Finals in six of the next 11 years. Additionally, Prime Video will serve as the strategic partner and third-party global subscriptions store destination for NBA League Pass, offering streaming of live and on-demand games in the U.S. and internationally via add-on subscription.
The NBA on Prime's inaugural season begins on Friday, October 24 with a doubleheader featuring the Boston Celtics at New York Knicks (7:30 p.m. ET) followed by Minnesota Timberwolves at Los Angeles Lakers (10:00 p.m. ET). Coverage begins at 7:00 p.m. ET with the NBA on Prime pregame show, live from Amazon Studios in Culver City. The all-star broadcast team will provide pregame, halftime, and postgame coverage, with The Crossover bridging doubleheaders, and NBA Nightcap offering a one-hour postgame show featuring player interviews and in-depth analysis. For up-to-date information regarding Prime Video's NBA coverage, visit the NBA on Prime page on Prime Video and follow @NBAonPrime on X, Instagram and Tik Tok.
About Prime Sports
Prime Video supports a growing lineup of live sports globally, including Thursday Night Football, NBA, the Masters Tournament, NASCAR, the New York Yankees, Seattle Kraken, and Overtime Elite in the United States; Premier Boxing Champions in the United States, United Kingdom and Canada; the NWSL, the WNBA, and ONE Championship in the United States and Canada; NHL Prime Monday Night Hockey and PWHL in Canada; UEFA Champions League football in Germany, Italy, the United Kingdom, and Ireland; Roland-Garros in France; Wimbledon in Germany and Austria; Premier League in Sweden and Denmark; New Zealand Cricket in India; ICC Cricket in Australia; Copa do Brasil football, Serie A football and the NBA in Brazil; boxing in Japan; and Chivas in Mexico. While availability varies by marketplace, fans can also subscribe to streaming services such as FanDuel Sports Network, Eurosport, FOX Sports (Mexico), Paramount+, FOX One, Peacock, Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video add-on subscriptions. This is in addition to a selection of Amazon Original documentaries including Kelce, Bye Bye Barry, Coach Prime, Giannis, and the Amazon Original All or Nothing franchise, including All or Nothing: Arsenal, All or Nothing: Juventus, All or Nothing: Toronto Maple Leafs, and All or Nothing seasons with various NFL teams, as well as the NCAA's Michigan Wolverines football team.
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