DHAR MANN STUDIOS, FOX ENTERTAINMENT, AND HOLYWATER ANNOUNCE LANDMARK MULTI-YEAR, GLOBAL VERTICAL VIDEO DEAL

WORLD'S #1 DIGITAL SCRIPTED CONTENT CREATOR BRINGS HIS WILDLY POPULAR STORYTELLING AND 163 MILLION LOYAL FOLLOWERS TO THE EXPLODING VERTICAL SPACE WITH INITIAL 40-TITLE SLATE SET TO DEBUT EXCLUSIVELY ON HOLYWATER'S MY DRAMA APP

FOX Entertainment Global to Drive Worldwide Distribution and Windowing Strategies

Los Angeles, CA - January 26, 2026 - FOX Entertainment and global digital storytelling sensation Dhar Mann Studios partner to create original scripted vertical video content to debut exclusively on the rapidly expanding Holywater vertical platform, followed by worldwide distribution windows managed by FOX Entertainment Global. Under the multi-year agreement, Dhar Mann Studios will create and produce an initial slate of 40 narrative-driven titles designed for Holywater and the burgeoning, mobile-first vertical audience, while advancing FOX Entertainment's next-gen digital storytelling strategy through exclusive global sales rights.

Recognized as the world's most influential digital scripted content creator, Dhar Mann Studios has built a massive global, multi-generational audience of more than 163 million loyal followers across all platforms, who are drawn to Dhar's deeply resonant brand of positivity. Through his partnership with FOX and Holywater, Mann will retain ownership and creative independence over his original content, while FOX Entertainment Global will distribute the programming worldwide following a debut window on the My Drama app, which is owned by Holywater, the vertical video powerhouse and leading destination for vertical content from top studios and creators, of which FOX Entertainment holds an equity stake.

"Dhar Mann's inspiring, undeniable storytelling excellence and passionate audience have made him one of the most powerful and consequential voices in entertainment today," said FOX Entertainment CEO Rob Wade. "Entering the global vertical video arena in partnership with FOX and Holywater is an exciting next step in the studio's remarkable trajectory. As leading partners to creators exploring this growing ecosystem, we're primed to expand Dhar Mann Studios' reach by super-serving his new and existing fans everywhere with this all-new, original vertical content."

"As we introduce Dhar's creative vision to this new format and era of entertainment, it became clear that FOX Entertainment and Holywater are partners that truly understand what this scope of ambition requires," said Dhar Mann CEO Sean Atkins and Erin McFarlane, Dhar Mann Studios' newly appointed Head of Vertical Content. "Rob and his team are both embracing innovation and investing in it, affording us an unprecedented level of creative autonomy and resources needed to build something that has never been done before at this scale. That combination allows us to reach new and existing audiences in powerful ways while staying true to Dhar's positive and resonant storytelling."

"Holywater was built to be the ultimate platform for creators who want to push storytelling forward, and this partnership with Dhar Mann Studios exemplifies that mission," said Holywater co-founders and co-CEOs Bogdan Nesvit and Anatolii Kasianov. "We're pleased to partner with Dhar and FOX to bring this creative vision to our audiences worldwide. This represents the first step in our broader strategy to attract global creators and top-tier talent to vertical storytelling at scale."

"Collaborating with FOX and Holywater in the vertical space adds a new dimension to Dhar Mann Studios' outstanding universe of creative content and delivers our long-standing distribution partners the highly engaging, narrative-driven entertainment their audiences crave," said Prentiss Fraser, President of FOX Entertainment Global. "At the same time, this deal further solidifies Holywater's mobile-first dominance through an entirely new lane of verticals that move, inspire, and redefine modern storytelling."

As one of the biggest and most influential creator-led media companies in the world, this unprecedented deal marks Dhar Mann Studios first official partnership in the booming vertical space. To lead production, the studio recently appointed multi-award-winning producer, showrunner and development executive Erin McFarlane as its Head of Vertical Content. Most recently, McFarlane led creative programming development and production across multimillion-dollar diversified slates of features for vertical platform SaltyTV.

In 2025, FOX Entertainment acquired an equity stake in Holywater, the popular vertical video distribution platform with more than 85 million users worldwide, generating over two billion impressions across social media globally. Holywater recently announced its largest financing round to-date at $22 million to further its ambitious strategy of turning microdramas into mainstream entertainment in the U.S. In addition, FOX Entertainment Studios division is in active production on a robust slate of 200 original microdramas and vertical series for the platform. In addition, FOX is collaborating with other Hollywood studios, established talent, and emerging creators to solidify Holywater's position as the centralized portal for premium mobile-first storytelling.

About Dhar Mann and Dhar Mann Studios

Dhar Mann is the #1 digital scripted content creator in the world. A mission-driven entrepreneur, writer, producer, father, husband, and media personality, he has over 163 million followers across all platforms. In 2018, Dhar founded Dhar Mann Studios (DMS), a digital media company with a mission to share inspirational narrative content that makes a positive impact on people across the world. Today, the company produces and publishes several hours of content every week that resonate with viewers of all ages around the globe.

DMS' content has already reached 20 billion views across platforms. With a 125,000 square foot, three-stage production facility in Burbank, California, Dhar Mann Studios is one of the largest and most influential creator-built media companies, bridging legacy Hollywood and the Creator Economy.

Dhar has been recognized by Forbes as the #2 Top Creator in 2024 and 2025, and in 2025, he was named to the inaugural TIME100 Creators list, which honors the 100 most influential digital voices shaping global culture. He has also been honored with several awards including Favorite Male Creator nominee at the 2024 and 2025 Nickelodeon Kids' Choice Awards and is a three-time Telly award winner and Shorty award winner for best YouTube Presence. In 2022, he was also nominated for Best Scripted Series at the Streamy Awards and acknowledged by YouTube as the #2 Top Creator on YouTube in 2021.

About Holywater

Holywater is an AI-first tech company reshaping entertainment by pairing creators' imagination with AI efficiency to bring stories to life and deliver them to global audiences. Its content platforms reach over 85 million users and include: My Drama, the #1 vertical streaming app among American and European companies; My Passion, the #1 independent digital book publishing platform among American and European companies; My Muse, a leading platform for vertical series produced with the support of generative AI, and Freebits, an ad-supported vertical streaming service offering premium content for free.

About FOX Entertainment

With a legacy spanning nearly 40 years, FOX Entertainment is one of the world's most recognizable media brands and a leading global creator of multi-genre content across broadcast, streaming, digital and emerging platforms. Known for its independent, innovative spirit and bold storytelling, the company is committed to reaching audiences where they are through a platform- and format-agnostic approach to developing, testing and scaling intellectual property worldwide.

FOX Entertainment consists of three core business units. The FOX Television Network, which encompasses its flagship linear platform and streaming partnerships with Hulu and FOX One, is home to hit series including The Simpsons, The Masked Singer, Doc, Memory of a Killer, Fear Factor: House of Fear, The Floor and Hell's Kitchen. FOX Entertainment Studios, operates the in-house scripted and unscripted studios behind series such as Animal Control, Best Medicine, The Faithful, and The Way Home, as well as Bento Box Entertainment with animated hits such as Hazbin Hotel and Krapopolis; Studio Ramsay Global with Next Level Chef, Gordon Ramsay's Secret Service and Knife Edge: Chasing Michelin Stars; entertainment studio TMZ; and the independent film label Tideline. FOX Entertainment Global is the company's worldwide content sales and distribution arm.

As part of its evolution into a modern next-gen studio, FOX Entertainment is expanding its digital storytelling ecosystem with investments across vertical video with Holywater, Chain's experiential storytelling, podcasting with Meet Cute, a two-way content pipeline with HarperCollins Publishing, and creator-led formats through the newly formed FOX Creator Studios. Through these strategic initiatives, the company is investing earlier in emerging ideas and new forms of audience engagement, while maintaining the ability to grow successful concepts into premium franchises across broadcast, streaming and global platforms.

A prolific content creator and production partner, FOX Entertainment collaborates with leading studios, creators, and platforms worldwide to produce and distribute premium content at scale across broadcast, streaming, and digital ecosystems, while continuing to grow its portfolio of owned IP and next-generation storytelling formats.

-FOX-