PGA Tour's "The Farmers Insurance(R) Skins Game" returns to Prime Video on Black Friday at 9 a.m. ET with new field of competitors and stunning venue

Brooks Koepka, Justin Thomas, Wyndham Clark and Jackson Koivun to compete at the sought-after golf & lifestyle community Atlantic Fields Club

Pro Shop, PGA Tour Studios, Propagate Content and Prime Video build on successful 2025 revival of iconic golf franchise, which saw Keegan Bradley win $2.1 million

The Farmers Insurance Skins Game Tees off 15+ Hours of Live Sports Coverage This Black Friday Streaming on Prime Video

PONTE VEDRA BEACH, Florida - Building on last year's successful revival after a 17-year hiatus, "The Farmers Insurance Skins Game" will return to Prime Video for fans around the world on Black Friday, November 27 at 9 a.m. ET, with a new field of competitors vying for a $4 million purse at the stunning Atlantic Fields Club in Hobe Sound, Florida.

The event will once again be developed and produced by Pro Shop Studios and Propagate Content, in partnership with PGA Tour Studios on broadcast production and Excel Sports Management as tournament organizer.

This year's field includes Wyndham Clark, Brooks Koepka and Justin Thomas - who have combined for 31 PGA Tour victories and nine major championships - as well as Tour rookie Jackson Koivun, who won the 3M Open in only his third career start and later delivered the U.S. Team's winning point at the biennial Presidents Cup. Clark joins the event amid a career season, highlighted by victories at THE CJ CUP Byron Nelson, U.S. Open and BMW Championship; Koepka enters following his first season back on the PGA Tour; and Thomas makes his Skins Game debut after serving as a guest analyst last year.

"The response to last year's re-launch showed us how much The Skins Game still resonates with golf fans, while also proving there's an opportunity to keep making it feel fresh for a new generation," Chad Mumm, Co-Founder and President of Pro Shop. "We're excited to build on that foundation as we welcome a new group of competitors, personalities and storylines that can add another chapter to the event's history."

"The Skins Game has always been about hole-by-hole drama, and Atlantic Fields gives that drama an incredible new stage this Black Friday," added Ben Silverman, Chairman & Co-CEO of Propagate Content. "We're proud to build on our long-term partnership with Prime Video to keep growing this event into one of the signature moments on the golf calendar."

Coverage will tee off at 9 a.m. ET on November 27, with no subscription or Prime membership required. Prime Video will exclusively broadcast the special event globally to start 15-plus continuous hours of live sports coverage, including the fourth annual Black Friday Football game and an NBA on Prime doubleheader following.

"We're thrilled to bring back The Farmers Insurance Skins Game to fans as part of another incredible slate of more than 15 hours of exclusive live sports coverage on Black Friday," said Charlie Neiman, Head of Sports Partnerships, Prime Video. "Last year's revival resonated with fans around the world, and we're looking forward to another year of the world's best golfers battling it out at a spectacular course."

First introduced in 1983, The Skins Game became a holiday-weekend television staple, bringing together golf legends including Jack Nicklaus, Arnold Palmer, Gary Player, Fred Couples and Tiger Woods in a loose, personality-driven competition where the stakes increased with every hole. In 2025, Pro Shop and Propagate Content led the revival of the franchise, working alongside PGA Tour Studios and Prime Video to bring the event back for the first time since 2008 and reimagine it for a new generation of fans.

The 2026 event will once again be emblematic of the traditional Skins Game structure, where each hole carries a dollar value and tied holes roll over to raise the stakes throughout play. In a return to the original format, this year each player will start at zero dollars, making every hole's value and growing purse clear for fans from start to finish.

Host Andrew Catalon and on-course analyst Colt Knost, who currently serve as members of the CBS Sports golf team, will return in their respective on-air roles. Dan Rapaport will also provide live on-course commentary throughout the match.

"PGA Tour Studios was thrilled to support the Skins Game's revival on Black Friday last year and we are excited to showcase four new PGA Tour stars as it once again returns to one of the biggest days on the sports calendar," added Luis Goicouria, Executive Vice President, PGA Tour Studios. "As we continue to unlock the full potential of PGA Tour Studios, we are excited to help bring the event back with a fresh cast at a new venue while delivering premium content and innovative storytelling that gives fans another way to connect with the game's personalities."

This year, The Skins Game moves to Atlantic Fields Club, a private 1,500-acre community by Discovery Land Company, located in Hobe Sound, Florida. Golfers travel from around the world to play its championship 18-hole par-72 course, designed by renowned architect Tom Fazio. The course winds through interconnected lakes and canals with subtle elevation changes inspired by the surrounding landscape, creating a new stage for the strategy, personality and high-stakes competition at the heart of The Skins Game.

"Tradition, natural beauty and Florida's charming heritage are the fabric of Atlantic Fields, and the perfect backdrop for The Farmers Insurance Skins Game," said Peter Whalen, SVP of Operations, Discovery Land Company. "We're proud to be part of the game's continued legacy, welcoming players, fans, and families alike on Black Friday, alongside our partners at Pro Shop, PGA Tour Studios, Propagate and Prime Video. Together, we're making the holiday season one to remember - on and off the course."

The 2025 return saw Keegan Bradley defeat Tommy Fleetwood, Xander Schauffele and Shane Lowry at Panther National, capturing 11 skins and $2.1 million as the opening event to Prime Video's Black Friday sports marathon.

Farmers Insurance will serve as the title sponsor of this year's event, reinforcing its commitment to connecting with customers and communities through memorable moments and experiences that bring people together.

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About Pro Shop:

Pro Shop is a media, entertainment and commerce platform that connects golf with mainstream culture. The company was founded in 2023 by veteran media executives with extensive backgrounds in golf and entertainment, Chad Mumm and Mark Olsen from Vox Media, Joe Purzycki from Puck, and David Miller from PGA Tour. Pro Shop operates Pro Shop Studios, its entertainment division that produces Full Swing, co-produced Happy Gilmore 2 for Netflix; Skratch, a digital-first content hub creating premium programming at the intersection of golf, lifestyle and culture; GolfWRX, the internet's trusted destination for golf news, gear reviews and community forums; Sugarloaf Social Club, a bespoke golf lifestyle and commerce brand; and Paige Co., its long-term media and consumer joint venture with Paige Spiranac.

About Prime Video Sports:

Prime Video supports a growing lineup of live sports, including the NBA, WNBA, and The Skins Game globally; Thursday Night Football, the Masters Tournament, NASCAR, the New York Yankees, Duke Men's Basketball, Seattle Storm, and select local NHL teams in the United States, and ONE Championship and the NWSL in the United States and Canada. Prime Video also carries NHL on Prime and PWHL in Canada; UEFA Champions League in Germany, Italy, the United Kingdom, and Ireland; Roland-Garros in France; Wimbledon in Germany and Austria; Premier League in Sweden, Denmark, and the Netherlands; ICC Cricket in Australia; Copa do Brasil and Campeonato Brasileiro Série A in Brazil; MLB and live boxing in Japan; and Chivas de Guadalajara in Mexico. While availability varies by marketplace, fans can also subscribe to streaming services such as Paramount+, FOX One, Peacock, Apple TV, DAZN, NBA League Pass, select local RSN's, Premiere (Brazil), TSN (Canada), Sportsnet (Canada), and DSports (Argentina).

About PGA Tour Studios:

PGA Tour Studios is the creative engine at the heart of golf - offering fans and partners unrivaled access to PGA Tour players, events and the game's largest audience - reaching fans through premium storytelling, world-class production capabilities, multi-platform distribution and Fan Forward insights. Since "lights on" at PGA Tour Studios in January of 2025, its Emmy-nominated creative team has produced an expansive portfolio of content that delivers beyond world-class competition, including Scottie 24 in partnership with Rolex, Xander Embedded presented by Avis, Truth or Putt presented by Dunkin', Mindful, as well as collaborations with NFL Films and Omaha Productions to bring compelling player stories and behind-the-scenes access to fans. PGA Tour Studios houses all PGA Tour media operations, including live production of PGA Tour Champions, Korn Ferry Tour, more than 4,000 hours of PGA Tour Live on the ESPN App, as well as the Tour's expansive roster of more than 50 original, social and digital media platforms.

Internationally, the PGA Tour Studios-produced World Feed is available across 200+ countries and territories in 30 languages via 39 broadcast and digital partners. Learn more about the state-of-the-art facility, its technology and leading role in the media landscape at pgatour.com/studios.

About Propagate Content:

Propagate Content, founded in 2015 by Ben Silverman and Howard T. Owens, is a multi-genre, award-winning content powerhouse with offices in Los Angeles, New York, London, and Paris. Known for its dynamic range of hit shows, Propagate Content boasts successes such as the iconic Chopped franchise for the Food Network, Fox's medical comedy Best Medicine, the Emmy-winning documentary In Her Hands for Netflix, the Emmy-nominated sports documentary series Untold for Netflix, the Annie-nominated Lulu for Apple TV. Propagate Content is currently in production on Season 2 of the breakout Apple TV hit Stick, starring Owen Wilson, and Protective Custody, a new comedy series starring Ben Stiller and Benicio Del Toro, for Apple TV. The company's acclaimed documentaries division is a market leader with successes including I'm Chevy Chase and You're Not for CNN, the Nanette Burstein-directed official SBF documentary, the Emmy-nominated Hillary for Hulu, The Last First: Winter K2 for Apple TV, Jerry West: The Logo for Prime Video, LFG for HBO Max, and Anna Nicole Smith for Netflix. Propagate Content's Fuego division produced the Latin music show La Firma for Netflix and the first Spanish-language comedy for Peacock, 90 Minutos. Propagate's corporate portfolio includes industry leaders such as Electus (You vs. Wild, Running Wild with Bear Grylls, Jane the Virgin, Fashion Star), Big Breakfast (Adam Ruins Everything, Hot Date), Notional (Chopped franchise), and leading talent and digital management firms Artists First, Authentic, Select Management Group, and Parker Management, cementing its status as a trailblazer in innovative and compelling content and talent representation across all platforms.

About Farmers Insurance:

"Farmers Insurance(R)" and "Farmers(R)" are tradenames for a group of insurers providing insurance for automobiles, homes, small businesses and a wide range of other insurance and financial services products. Farmers Insurance Exchange, the largest of the three primary insurers that make up Farmers Insurance, is recognized as one of the largest U.S. businesses on the 2026 Fortune 500 list. For more information about Farmers Insurance, visit Farmers.com.

About Discovery Land Company:

Founded in 1994 by Mike Meldman, Discovery Land Company is a global real estate developer and operator of private residential communities with a world-renowned portfolio of domestic and international properties. Every community features unparalleled amenities and inspired experiences that cater to a family-oriented lifestyle. Driven by a commitment to excellence and innovation, Discovery's distinguishing hallmark is a unique approach to each location that respectfully integrates the natural and cultural characteristics of the land with outstanding architecture, world-class service, and a focus on stewardship of its unique locale. Discovery's golf courses are continuously named among the top golf courses in the world by professionals and amateur golfers alike.

Some of Discovery Land Company's properties include Atlantic Fields in Florida; Baker's Bay Golf and Ocean Club in the Bahamas; Gozzer Ranch Golf and Lake Club in Idaho; El Dorado and Chileno Bay in Los Cabos, Mexico; The Madison Club Cordevalle Golf Club, and Homewood in California; Mirabel and The Estancia Club in Arizona; Yellowstone Club, Iron Horse Golf Club, Territory 1889 Golf & Lake Club, and Crazy Mountain Ranch in Montana; Kuki'o, Makena, North Shore Preserve, and Mohala in Hawaii; Mountaintop in North Carolina; Summit in Las Vegas, Nevada; Taymouth Castle in Scotland; CostaTerra in Portugal; Tenuta Toscana in Italy, and Discovery Dunes in Dubai.