Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (7/10/20):

FOX (1.905 million viewers, #4; adults 18-49: 0.5, #1) led the demo race on Friday thanks to "WWE SmackDown" (1.905 million viewers, #8; adults 18-49: 0.5, #1).

CBS (3.659 million viewers, #1; adults 18-49: 0.3, #4) was the most-watched broadcaster thanks to repeats of "MacGyver" (3.533 million viewers, #3; adults 18-49: 0.3, #T6), "Magnum P.I." (3.753 million viewers, #1; adults 18-49: 0.3, #T6) and "Blue Bloods" (3.692 million viewers, #2; adults 18-49: 0.3, #T6).

Next up was ABC (2.944 million viewers, #2; adults 18-49: 0.4, #T2) with repeats of "Shark Tank" (2.896 million viewers, #5; adults 18-49: 0.4, #T2) and "20/20" (2.968 million viewers, #4; adults 18-49: 0.4, #T2).

NBC (2.796 million viewers, #3; adults 18-49: 0.4, #T2) likewise offered up second runs of "The Wall" (2.602 million viewers, #7; adults 18-49: 0.4, #T2) and "Dateline NBC" (2.893 million viewers, #6; adults 18-49: 0.4, #T2).

And finally, The CW (0.608 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with a new "Masters of Illusion" (0.738 million viewers, #9; adults 18-49: 0.2, #9) alongside repeats of "Masters of Illusion" (0.562 million viewers, #11; adults 18-49: 0.1, #T10) and "Masters of Illusion: Impossible Escapes" (0.566 million viewers, #10; adults 18-49: 0.1, #T10).

Week-to-week changes (adults 18-49):
+100.00% - Masters of Illusion (vs. 6/26/20)
+25.00% - WWE SmackDown

Year-to-year changes (adults 18-49):
+100.00% - Masters of Illusion (vs. The Outpost (Repeat))
+66.67% - WWE SmackDown (vs. Various)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/12/19):

NBC (2.850 million viewers, #2; adults 18-49: 0.5, #1) claimed the demo honors on Friday thanks to an encore of "American Ninja Warrior" (2.593 million viewers, #5; adults 18-49: 0.5, #2) a new "Dateline NBC" (3.365 million viewers, #2; adults 18-49: 0.6, #1).

ABC (2.560 million viewers, #3; adults 18-49: 0.4, #2) then was a close second with a new "Marvel's Agents of SHIELD" (2.301 million viewers, #6; adults 18-49: 0.4, #T3) and a repeat "20/20" (2.689 million viewers, #4; adults 18-49: 0.3, #T5).

Next up was CBS (2.873 million viewers, #1; adults 18-49: 0.3, #T3) with an original "Love Island" (2.096 million viewers, #7; adults 18-49: 0.4, #T3) alongside repeats of "Hawaii Five-0" (2.752 million viewers, #3; adults 18-49: 0.3, #T5) and "Blue Bloods" (3.771 million viewers, #1; adults 18-49: 0.3, #T5).

Meanwhile, FOX (1.492 million viewers, #4; adults 18-49: 0.3, #T3) offered up second runs of "First Responders Live" (1.736 million viewers, #8; adults 18-49: 0.3, #T5) and "MasterChef" (1.248 million viewers, #9; adults 18-49: 0.3, #T5).

And finally, The CW (0.465 million viewers, #5; adults 18-49: 0.1, #5) likewise opted for repeats of "The Outpost" (0.543 million viewers, #10; adults 18-49: 0.1, #T10), "The Big Stage" (0.399 million viewers, #11; adults 18-49: 0.1, #T10) and another "The Big Stage" (0.375 million viewers, #12; adults 18-49: 0.1, #T10).

Week-to-week changes (adults 18-49):
+33.33% - Marvel's Agents of SHIELD
+20.00% - Dateline NBC

Year-to-year changes (adults 18-49):
0.00% - Marvel's Agents of SHIELD (vs. Quantico)
0.00% - Dateline NBC
0.00% - Love Island (vs. Whistleblower)

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research