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[01/10/21 - 05:55 PM]
Saturday's Broadcast Ratings: NFL Playoffs Put NBC on Top
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (1/9/21):

[Note: Fast affiliate ratings are inaccurate for live events.]

NBC (15.095 million viewers, #1; adults 18-49: 4.0, #1) rocketed to the top spot on Saturday with its coverage of "Football Night in America" (5.769 million viewers, #3; adults 18-49: 1.4, #3) and "NFL Playoff Game: Tampa Bay at Washington" (16.649 million viewers, #1; adults 18-49: 4.4, #1).

FOX (4.687 million viewers, #2; adults 18-49: 1.3, #2) was the silver draw with its duo of "NFL Overrun/The Masked Dancer" (7.196 million viewers, #2; adults 18-49: 2.0, #2) and "Name That Tune" (2.178 million viewers, #7; adults 18-49: 0.5, #4).

Next up was CBS (2.500 million viewers, #3; adults 18-49: 0.3, #3) with repeats of "NCIS: Los Angeles" (2.196 million viewers, #6; adults 18-49: 0.2, #T7) and "48 Hours" (2.362 million viewers, #5; adults 18-49: 0.3, #6) plus a new "48 Hours" (2.942 million viewers, #4; adults 18-49: 0.4, #5).

And finally, ABC (1.460 million viewers, #4; adults 18-49: 0.2, #4) closed out the night with repeats of "To Tell the Truth" (1.980 million viewers, #8; adults 18-49: 0.2, #T7), "Shark Tank" (1.404 million viewers, #9; adults 18-49: 0.2, #T7) and "The Rookie" (0.996 million viewers, #10; adults 18-49: 0.1, #10).

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/11/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

CBS (25.259 million viewers, #1; adults 18-49: 7.1, #1) was of course the network to beat on Saturday with its coverage of the "AFC Divisional Game: Titans at Ravens" (25.259 million viewers, #1; adults 18-49: 7.1, #1).

A distant second went to NBC (3.053 million viewers, #2; adults 18-49: 0.6, #2) with a repeat of "Lincoln Rhyme: Hunt for the Bone Collector" (3.547 million viewers, #2; adults 18-49: 0.8, #2) and a two-hour "Dateline Saturday Night Mystery" (2.807 million viewers, #4; adults 18-49: 0.5, #3).

Next up was ABC (2.685 million viewers, #3; adults 18-49: 0.3, #3) with encores of "Jeopardy! The Greatest of All Time" (2.818 million viewers, #3; adults 18-49: 0.3, #T5), another "Jeopardy! The Greatest of All Time" (2.681 million viewers, #5; adults 18-49: 0.4, #4) and yet another "Jeopardy! The Greatest of All Time" (2.557 million viewers, #6; adults 18-49: 0.3, #T5).

And finally, second runs of "Gordon Ramsay's 24 Hours to Hell and Back" (1.085 million viewers, #7; adults 18-49: 0.3, #T5) and "Deputy" (0.935 million viewers, #8; adults 18-49: 0.2, #8) on FOX (1.010 million viewers, #4; adults 18-49: 0.2, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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