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Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)
Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (1/22/21):
ABC (3.066 million viewers, #2; adults 18-49: 0.6, #T1) and FOX (2.282 million viewers, #4; adults 18-49: 0.6, #T1) shared the demo crown on Friday as the former served up "Shark Tank" (3.969 million viewers, #4; adults 18-49: 0.7, #1) and a repeat "20/20" (2.615 million viewers, #7; adults 18-49: 0.5, #T4) while the latter aired "WWE SmackDown" (2.282 million viewers, #8; adults 18-49: 0.6, #T2).
Next up was CBS (5.707 million viewers, #1; adults 18-49: 0.5, #3) with originals from "MacGyver" (4.879 million viewers, #3; adults 18-49: 0.5, #T4), "Magnum P.I." (5.659 million viewers, #2; adults 18-49: 0.6, #T2) and "Blue Bloods" (6.582 million viewers, #1; adults 18-49: 0.5, #T4).
Meanwhile, NBC (2.891 million viewers, #3; adults 18-49: 0.4, #4) offered up the return of "The Blacklist" (3.167 million viewers, #5; adults 18-49: 0.4, #T7) and "Dateline NBC" (2.753 million viewers, #6; adults 18-49: 0.4, #T7).
And finally, The CW (0.813 million viewers, #5; adults 18-49: 0.1, #5) closed out the evening with "Whose Line Is It Anyway?" (0.947 million viewers, #9; adults 18-49: 0.2, #9), a repeat "Whose Line Is It Anyway?" (0.787 million viewers, #10; adults 18-49: 0.1, #T10) and "Penn & Teller: Fool Us" (0.758 million viewers, #11; adults 18-49: 0.1, #T10).
Week-to-week changes (adults 18-49):
+20.00% - Magnum P.I.
0.00% - Shark Tank
0.00% - WWE SmackDown
0.00% - MacGyver
0.00% - The Blacklist (vs. 11/20/20)
0.00% - Dateline NBC (vs. 1/8/21)
0.00% - Whose Line Is It Anyway?
-16.67% - Blue Bloods (vs. 1/8/21)
-50.00% - Penn & Teller: Fool Us
Year-to-year changes (adults 18-49):
+50.00% - Magnum P.I. (vs. Magnum P.I. (Repeat))
+33.33% - The Blacklist (vs. U.S. Figure Skating Championships)
+33.33% - Dateline NBC (vs. U.S. Figure Skating Championships)
+27.27% - Shark Tank (vs. American Housewife/Fresh Off the Boat)
+25.00% - MacGyver (vs. Hawaii Five-0 (Repeat))
+25.00% - Blue Bloods (vs. Blue Bloods (Repeat))
0.00% - Whose Line Is It Anyway? (vs. Charmed)
0.00% - Penn & Teller: Fool Us (vs. Dynasty)
-14.29% - WWE SmackDown
Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/24/20):
FOX (2.469 million viewers, #3; adults 18-49: 0.7, #1) held off the demo competition on Friday with another edition of "WWE SmackDown" (2.469 million viewers, #6; adults 18-49: 0.7, #1).
ABC (3.329 million viewers, #2; adults 18-49: 0.6, #2) was a close second with its mix of "American Housewife" (3.404 million viewers, #5; adults 18-49: 0.6, #T2), "Fresh Off the Boat" (2.379 million viewers, #8; adults 18-49: 0.5, #4) and "20/20" (3.547 million viewers, #4; adults 18-49: 0.6, #T2).
Next up was NBC (2.390 million viewers, #4; adults 18-49: 0.3, #4) and its primetime coverage of the "U.S. Figure Skating Championships" (2.390 million viewers, #7; adults 18-49: 0.3, #8).
Meanwhile, CBS (5.146 million viewers, #1; adults 18-49: 0.4, #3) opted for repeats of "Hawaii Five-0" (5.298 million viewers, #1; adults 18-49: 0.4, #T5), "Magnum P.I." (4.968 million viewers, #3; adults 18-49: 0.4, #T5) and "Blue Bloods" (5.171 million viewers, #2; adults 18-49: 0.4, #T5).
And finally, originals from "Charmed" (0.609 million viewers, #9; adults 18-49: 0.2, #9) and "Dynasty" (0.347 million viewers, #10; adults 18-49: 0.1, #10) closed out the night on The CW (0.478 million viewers, #5; adults 18-49: 0.1, #5).
Week-to-week changes (adults 18-49):
+25.00% - Fresh Off the Boat
+20.00% - 20/20
+20.00% - American Housewife
0.00% - Charmed
0.00% - Dynasty
-12.50% - WWE SmackDown
Year-to-year changes (adults 18-49):
+16.67% - WWE SmackDown (vs. Various)
0.00% - Charmed (vs. Dynasty)
0.00% - Dynasty (vs. Crazy Ex-Girlfriend)
-14.29% - American Housewife (vs. Fresh Off the Boat)
-16.67% - Fresh Off the Boat (vs. Speechless)
-25.00% - 20/20
-25.00% - U.S. Figure Skating Championships
Source: Nielsen Media Research
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