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[08/31/04 - 12:00 AM]
Sci Fi Channel Celebrates Highest-Rated Summer Ever!

[via press release from Sci Fi]

SCI FI CHANNEL CELEBRATES HIGHEST-RATED SUMMER EVER!

�Stargate Atlantis� is Television�s #1 Friday Night Draw Among Young Men

Record Ratings Every Month in 2004

NEW YORK -- August 31, 2004 �- With the end of the season upon us, SCI FI Channel, driven by the powerhouse Stargate franchise, delivered its best summer (June-August) ratings ever. Stargate Atlantis, approaching its summer finale (September 17), has been the #1 Friday night entertainment program (non-sports) on both cable and broadcast with M18-49 since its July 16 premiere. Stargate Atlantis has averaged a 2.4 HH rating and 3.1 million viewers (P2+) since its premiere, up +50% in HH ratings and +72% in viewers (P2+) from Stargate SG-1's record-breaking 2003 summer season. Just as impressively, since its July 9th premiere, companion series Stargate SG-1 has averaged a 2.1 HH rating and 2.7 million viewers (P2+), +31% in HH ratings and +50% in viewers (P2+) vs. Stargate SG-1's summer 2003 average.

Overall, SCI FI delivered a record-breaking 1.1 HH rating for June-August. With double-digit increases in primetime ratings (+10% to 1.1 HH) and viewership (+17% to 1.2 million P2+) over summer 2003, SCI FI ranks 9th among all non-news, ad-supported entertainment cable networks for the same period. August 2004 also weighs in as the Channel's highest-rated August ever (1.1 HH), scoring a +16% (P2+) increase in viewership over August 2003 (1.2 million vs. 1.1 million).

This summer, the Channel soared in key demos, with more double digit-increases:
�606,000 delivery P18-49HH, +13% vs. June-August 2003
�695,000 delivery P25-54HH, +14% vs. June-August 2003

Also, SCI FI's prime ranked Top 10 among all measured basic cable networks in the following demos:

�P25-54
Summer: ratings #6, delivery #6
August: ratings #6, delivery #7

�M25-54
Summer: ratings #5, delivery #6
August: ratings #4, delivery #5

�P18-49
Summer: ratings #9, delivery #9
August: ratings #8, delivery #10

�M18-49
Summer: ratings #7, delivery #9
August: ratings #7, delivery #9

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Website (www.scifi.com) and magazine. Launched in 1992, and currently in 83 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

Source: Nielsen Media Research, qualifications available upon request.

*Note: All rankings based on primetime results and exclude Nick, as the network airs in less than 50% of the M-Su 8P-11P daypart.





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