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[09/28/04 - 12:00 AM]
Cartoon Network Sets New Quarterly Delivery, Ratings Records for Key Kids and Tweens Demos

[via press release from Cartoon Network]

Cartoon Network Sets New Quarterly Delivery, Ratings Records for Key Kids and Tweens Demos

Both Prime Time and Kids Total Day Network Records Smashed for Kids 6-11, Tweens 9-14, Boys 6-11 and Boys 2-11

Foster�s Home for Imaginary Friends Tops Original Series Performances, Earning Double, Triple-Digit Gains

ADULT SWIM Builds Quarterly Adults 18-34 by 28% and Women 18-34 by 103%

Cartoon Network Scores Best August and September Performances in Its History Across All Target Demos

Waving a checkered flag as it speeds into October, Cartoon Network, fresh from its double Prime Time EMMY wins for �Outstanding Animated Prorgam,� scored its best-ever quarterly delivery and ratings performance in network history across its target kids demos, according to Nielsen Media Research. Third Quarter 2004 (3Q04) charted across-the-board double-digit gains in kids� total day, while prime time also set new quarterly records with kids 6-11, boys 6-11 and boys 2-11. August stood out individually as the top performing month in Cartoon Network history, earning new monthly kids� total day records among all target demos. This was followed by a best September performance as well. Overall 3Q04 performance highlights compared to Third Quarter 2003 (3Q03) include the following:

Kids� Total Day (Monday-Sunday, 6 a.m. � 6 a.m., Kids Programming)

- Kids 6-11 delivery (523,000) increased by 16% and ratings (2.2) by 22%.

- Kids 2-11 delivery (816,000) improved by 10% and ratings (2.1) by 11%.

- Tweens 9-14 delivery (385,000) expanded by 18% and ratings (1.6) by 23%.

Prime Time (Monday-Sunday, 8�11 p.m.)

- Kids 6-11 delivery (732,000) and ratings (3.0) both rose by 7%.

- Tweens 9-14 delivery (548,000) and ratings (2.2) both advanced by 10%.

August �04 Kids� Total Day (8/02/04 � 8/29/04) � Best MONTH ever in Cartoon Network History

- Kids 6-11 delivery (581,000) raced ahead by 22% and ratings (2.4) by 26%.

- Kids 2-11 delivery (887,000) grew by 13% and ratings (2.2) by 10%.

- Tweens 9-14 delivery (430,000) leaped by 27% and ratings (1.7) by 31%.

September �04 Kids� Total Day (8/30/04 � 9/26/04) � Best September in Cartoon Network History

- Kids 6-11 delivery (441,000) surged by 18% and ratings (1.8) by 13%.

- Kids 2-11 delivery (728,000) and ratings (1.8) both jumped by 13%.

- Tweens 9-14 delivery (325,000) grew by 17% and ratings (1.3) by 18%.

Ranking #1 among Cartoon Network�s original series, Foster�s Home for Imaginary Friends has proven to be an unqualified hit since its premiere on Aug. 13. Its 7 p.m. timeslot on Friday nights has continually beaten all television competitors for average delivery of kids 6-11, kids 2-11, boys 6-11 and boys 2-11 for the last six weeks. Highlights of its overall performance vs. the same time periods last year include the following:

Foster�s Home for Imaginary Friends (Friday, 7 p.m.)

- Kids 6-11 delivery (1,072,000) ballooned by 111% and ratings (4.4) by 110%.

- Kids 2-11 delivery (1,471,000) expanded by 78% and ratings (3.7) by 76%.

- 11,382,000 different persons 2+ tuned into Foster�s over the five weekend premiere telecasts.

- With Foster�s, Cartoon Network�s scored its best-ever original series premiere in network history.

Still riding an astounding wave of ratings success, ADULT SWIM, now in its third year since launch, continued to earn double-digit delivery and ratings increases across target young adult audiences, and triple-digit increases among women 18-34. Quarterly performance highlights vs. the same time period last year follow:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.)

- Adults 18-34 delivery (474,000) grew by 26% and ratings (0.7) by 17%.

- Adults 18-24 delivery (267,000) improved by 24% and ratings (1.0) by 25%.

- Women 18-34 delivery (198,000) and ratings (0.6) both mushroomed by 100%.

- The Tuesday, Sept. 14, 11:30 p.m. telecast of Futurama posted the highest delivery ever for a single telecast on Cartoon Network with adults 18-34 (1,131,000), adults 18-24 (755,000) and men 18-24 (544,000).

Additional programming standouts among Cartoon Network�s original series and signature franchises include the following vs. respective time periods last year:

FRIDAYS (Friday, 7 p.m. � 12 a.m.)

- Kids 6-11 delivery (796,000) and ratings (3.3) both increased by 38%.

- Kids 2-11 delivery (1,166,000) expanded by 24% and ratings (3.0) by 25%.

MIGUZI (Monday-Friday, 5-7 p.m.)

- Girls 6-11 delivery (177,000) ballooned by 72% and ratings (1.5) by 67%.

- Kids 6-11 delivery (635,000) surged by 14% and ratings (2.6) by 13%.

- Kids 2-11 delivery (979,000) jumped by 21% and ratings (2.5) by 25%.

TOONAMI (Saturday, 7-11 p.m.)

- Tweens 9-14 delivery (553,000) advanced by 30% and ratings (2.2) by 29%.

Teen Titans (Saturday, 8 p.m.)�third season to date

- Kids 6-11 delivery (856,000) improved by 54% and ratings (3.6) by 57%.

- Tweens 9-14 delivery (825,000) mushroomed by 94% and ratings (3.4) by 100%.

Cartoon Network, currently seen in 87.1 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 3Q04 (6/28/04 � 9/26/04) vs. 3Q03 (6/30/03 � 9/28/03)

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 108,400,000 homes.





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