or


[09/30/04 - 12:00 AM]
Hallmark Channel Continues 2004 Ratings Streak Scoring Another Top Ten Ranking

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CONTINUES 2004 RATINGS STREAK SCORING ANOTHER TOP TEN RANKING

Network Sees Substantial Growth in Prime Time, Total Day and Key Demos Based on Strength of Popular Originals and Acquisitions 2004 continues to be a banner year for Hallmark Channel, with the network maintaining its top ten ranking in Total Day HH ratings for the third straight quarter (#10 among the 54 ad-supported cable networks, NMR, 6/28-9/26/04). In key demos, the network displayed particularly strong growth, with a 50% increase in W 25-54 in Prime Time and a 42% increase W 25-54 in Total Day over 3Q�03 (NMR, 6/28-9/26/04 vs. 6/30- 9/28/03).

For the quarter, Hallmark Channel tied all-time highs for Prime Time with a 0.9 HH rating representing a 29% increase over 3Q�03, and Total Day with a 0.6 HH rating representing a 20% increase over 3Q�03. Additionally, Hallmark Channel delivered its highest rated day in network history on September 26, 2004, scoring a 1.0 HH rating based on the strength of acquisitions including �Pollyanna� and �The Parent Trap (1998).� Hallmark Channel Original Movies continue to achieve strong ratings and viewer length of tune-in, highlights include:

� �Wedding Daze� (September 6) premiered with a 1.2 HH rating, reaching more than 1.9 million unduplicated viewers. The movie ranks #2 among all 3Q�04 ad-supported cable original movie premieres for A25-54 Length of Tune (30.8 minutes).

� �Murder Without Conviction� (September 5) premiered with a 1.2 HH rating and is ranked #1 among all 3Q�04 ad-supported cable original movie premieres for Persons 2+ Length of Tune (33.3 minutes), reinforcing Hallmark Channel�s popularity among families and multiple viewers.

� �The Trail to Hope Rose� (July 3) premiered with a 1.3 HH rating, reaching more than 2.1 million unduplicated viewers. The movie ranks #1 among all 3Q�04 ad-supported cable original movie premieres for A25-54 Length of Tune (33.4 minutes).

Hallmark Channel is a 24-hour basic cable channel that provides high-quality, entertainment programming to a national audience of more than 64 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [september 2004]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.