[12/07/04 - 12:00 AM]
Lifetime Television's 'The Nanny Reunion: A Nosh to Remember' Averages 3.6 Million Viewers

[via press release from Lifetime]

Lifetime Television's 'The Nanny Reunion: a Nosh to Remember' Averages 3.6 Million Viewers

Second Most-Watched Special in Network History Behind 'The Golden Girls Reunion'

NEW YORK, Dec. 7 -- Lifetime Television has struck ratings gold once again with a classic sitcom reunion!

The Monday, December 6th premiere of "The Nanny Reunion: A Nosh to Remember" averaged 3.6 million viewers (3.0 primetime household rating), making it the network's second most-watched special ever behind "The Golden Girls Reunion."

"The Golden Girls Reunion" averaged 4.2 million viewers with a 3.7 household rating. "The Designing Women Reunion" averaged 3.3 million viewers and a 3.1 household rating. Both programs aired in 2003.

"The Nanny Reunion" was also the highest-rated special ever for Lifetime among the key demographic of Women 18-34. Lifetime has posted significant gains recently in this category and, in November, achieved ratings growth of 50%. Year-to-date, the network is up nearly 10% among W18-34.

The special also finished first in its time period among W18-34, W18-49 and W25-54.

During "The Nanny Reunion: A Nosh to Remember," the cast reminisced about the series, which centered around the comedic misadventures of Fran Fine (Fran Drescher), a middle-class Jewish girl from Queens who, by accident, becomes a nanny for the children of Maxwell Sheffield (Charles Shaughnessy), a successful British theatrical producer.

In addition to Drescher and Shaughnessy, the special welcomed back fellow cast members Nicholle Tom, Benjamin Salisbury, Madeline Zima, Renee Taylor, Anne Guilbert, Rachel Chagall and Lauren Lane, and featured clips, outtakes and home movies from the series, while the cast enjoyed a homecooked meal at Drescher's house.

"The Nanny Reunion: A Nosh to Remember" was produced by Gay Rosenthal Productions and Uh-Oh Productions in association with Lifetime Television and Sony Pictures Television. Executive producers were Gay Rosenthal, Fran Drescher and Paul Barrosse. Supervising producer was Nicholas Caprio. Natalie Aaron was co-producer, and Peter Jacobson was the director.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves 88 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in more than 43 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

Web Site: http://www.lifetimetv.com

  [december 2004]  

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