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HALLMARK CHANNEL SOLVES FRIDAY NIGHT RATINGS PUZZLE WITH
MYSTERY MOVIE FRANCHISE
Hallmark Channel Mystery Movie Franchise
Delivers Network�s Highest Friday Ratings Ever
Friday is no mystery to Hallmark Channel, which has arrested viewers with a new
primetime lineup featuring premieres of three original mystery movie franchises � Mystery
Woman starring Kellie Martin, McBride starring John Larroquette and the upcoming Jane
Doe starring Lea Thompson.
The first installment of the Hallmark Channel Mystery Movie, Mystery Woman �Mystery
Weekend,� debuted Friday, January 7 (9P-11P) and delivered a 1.5 HH rating, building to a
peak at a 1.6 in its last hour. The contemporary whodunit averaged 1,039,000 Households,
296,000 W25-54 and 469,000 A25-54, almost doubling 4Q�04 time period in households and
key female demos (+83% HHs, +93% W18-49, +83% W25-54 - (A18-49 +76%, A25-54
+73%)). �Mystery Weekend� doubled the �Touched by an Angel� Households lead-in
increasing 29% for W25-54 and 58% for A25-54, thus becoming the highest rated program on
a Friday in network history (Nielsen Media Research, 1/7/05).
The following week, McBride �The Chameleon Murder,� outpaced even the success of
Mystery Woman the week before, becoming the highest rated Hallmark Channel program
ever for that night and time period among HH impressions. The modern day mystery delivered
a 1.6 HH rating, again building to a peak at a 1.7 in its last hour. �The Chameleon Murder�
averaged 1,086,000 Households, 244,000 W25-54 and 421,000 A25-54, nearly doubling the
4Q�04 time period in households (+91%); +55% in P25-54 and +51% in W25-54. The
Hallmark Channel Mystery Movie again outperformed its �Touched by an Angel� Households
lead-in, increasing 77%; and increasing 57% for W25-54 and 43% for A25-54 (Nielsen Media
Research, 1/14/05).
More than 5.6 million viewers tuned in to Hallmark Channel�s Mystery Movie Franchise in
its first two weeks, including premieres and encore showings (Nielsen NPower, 1/7-1/16/05).
Additional installments of the Hallmark Channel Mystery Movies have already been
ordered.
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality
entertainment programming to a national audience of more than 67 million subscribers.
The program service is distributed through 4,700 cable systems and communities as well as
direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ:
CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed
worldwide to more than 122 countries. The combined channels reach more than 125 million
subscribers globally. In 2004 Crown launched its 24-hour second linear channel, Hallmark
Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes
award-winning titles from the Hallmark Entertainment, Inc. collection for exhibition in a variety
of television media including Video-on-Demand and High Definition Television.
- HALLMARK CHANNEL -
For more information please visit www.hallmarkchannel.com or
www.hallmarkmoviechannel.com.
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