or


[01/21/05 - 12:00 AM]
Hallmark Channel Solves Friday Night Ratings Puzzle with Mystery Movie Franchise

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SOLVES FRIDAY NIGHT RATINGS PUZZLE WITH MYSTERY MOVIE FRANCHISE

Hallmark Channel Mystery Movie Franchise Delivers Network�s Highest Friday Ratings Ever

Friday is no mystery to Hallmark Channel, which has arrested viewers with a new primetime lineup featuring premieres of three original mystery movie franchises � Mystery Woman starring Kellie Martin, McBride starring John Larroquette and the upcoming Jane Doe starring Lea Thompson.

The first installment of the Hallmark Channel Mystery Movie, Mystery Woman �Mystery Weekend,� debuted Friday, January 7 (9P-11P) and delivered a 1.5 HH rating, building to a peak at a 1.6 in its last hour. The contemporary whodunit averaged 1,039,000 Households, 296,000 W25-54 and 469,000 A25-54, almost doubling 4Q�04 time period in households and key female demos (+83% HHs, +93% W18-49, +83% W25-54 - (A18-49 +76%, A25-54 +73%)). �Mystery Weekend� doubled the �Touched by an Angel� Households lead-in increasing 29% for W25-54 and 58% for A25-54, thus becoming the highest rated program on a Friday in network history (Nielsen Media Research, 1/7/05).

The following week, McBride �The Chameleon Murder,� outpaced even the success of Mystery Woman the week before, becoming the highest rated Hallmark Channel program ever for that night and time period among HH impressions. The modern day mystery delivered a 1.6 HH rating, again building to a peak at a 1.7 in its last hour. �The Chameleon Murder� averaged 1,086,000 Households, 244,000 W25-54 and 421,000 A25-54, nearly doubling the 4Q�04 time period in households (+91%); +55% in P25-54 and +51% in W25-54. The Hallmark Channel Mystery Movie again outperformed its �Touched by an Angel� Households lead-in, increasing 77%; and increasing 57% for W25-54 and 43% for A25-54 (Nielsen Media Research, 1/14/05).

More than 5.6 million viewers tuned in to Hallmark Channel�s Mystery Movie Franchise in its first two weeks, including premieres and encore showings (Nielsen NPower, 1/7-1/16/05).

Additional installments of the Hallmark Channel Mystery Movies have already been ordered.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of more than 67 million subscribers. The program service is distributed through 4,700 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 125 million subscribers globally. In 2004 Crown launched its 24-hour second linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment, Inc. collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.





  [january 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.

[12/16/14 - 09:41 AM]
"48 Hours: The Two Faces of Todd Winkler" Is Saturday's #1 Broadcast at 10:00 PM with Viewers
CBS spins the numbers for Saturday, December 13.

[12/16/14 - 08:44 AM]
"The Voice" Is Currently Up 16% Versus Last Week in 18-49 to Its Highest Rating Since November 17
NBC spins the numbers for Monday, December 15.

[12/16/14 - 08:31 AM]
Cowboys' 38-27 Win Over Eagles on NBC Is Most-Watched "Sunday Night Football" Game This Season
NBC further spins the numbers for Sunday, December 14.

[12/16/14 - 08:27 AM]
ABC's "The Great Christmas Light Fight" Sees 2nd-Best Numbers Ever
ABC spins the numbers for Monday, December 15.

[12/16/14 - 08:26 AM]
Monday's Broadcast Ratings: "The Voice" Continues Impressive Demo Streak
NBC's juggernaut has won Monday night for the past 13 weeks among adults 18-49.

[12/15/14 - 02:14 PM]
"Homeland" and "The Affair" Have Another Great Sunday
Showtime spins the numbers for Sunday, December 14.

[12/15/14 - 01:32 PM]
"Sons of Anarchy" Rides to Ratings Record at FX
FX spins the numbers for Tuesday, December 9 and the season to date.