[01/21/05 - 12:00 AM]
Hallmark Channel Solves Friday Night Ratings Puzzle with Mystery Movie Franchise

[via press release from The Hallmark Channel]


Hallmark Channel Mystery Movie Franchise Delivers Network�s Highest Friday Ratings Ever

Friday is no mystery to Hallmark Channel, which has arrested viewers with a new primetime lineup featuring premieres of three original mystery movie franchises � Mystery Woman starring Kellie Martin, McBride starring John Larroquette and the upcoming Jane Doe starring Lea Thompson.

The first installment of the Hallmark Channel Mystery Movie, Mystery Woman �Mystery Weekend,� debuted Friday, January 7 (9P-11P) and delivered a 1.5 HH rating, building to a peak at a 1.6 in its last hour. The contemporary whodunit averaged 1,039,000 Households, 296,000 W25-54 and 469,000 A25-54, almost doubling 4Q�04 time period in households and key female demos (+83% HHs, +93% W18-49, +83% W25-54 - (A18-49 +76%, A25-54 +73%)). �Mystery Weekend� doubled the �Touched by an Angel� Households lead-in increasing 29% for W25-54 and 58% for A25-54, thus becoming the highest rated program on a Friday in network history (Nielsen Media Research, 1/7/05).

The following week, McBride �The Chameleon Murder,� outpaced even the success of Mystery Woman the week before, becoming the highest rated Hallmark Channel program ever for that night and time period among HH impressions. The modern day mystery delivered a 1.6 HH rating, again building to a peak at a 1.7 in its last hour. �The Chameleon Murder� averaged 1,086,000 Households, 244,000 W25-54 and 421,000 A25-54, nearly doubling the 4Q�04 time period in households (+91%); +55% in P25-54 and +51% in W25-54. The Hallmark Channel Mystery Movie again outperformed its �Touched by an Angel� Households lead-in, increasing 77%; and increasing 57% for W25-54 and 43% for A25-54 (Nielsen Media Research, 1/14/05).

More than 5.6 million viewers tuned in to Hallmark Channel�s Mystery Movie Franchise in its first two weeks, including premieres and encore showings (Nielsen NPower, 1/7-1/16/05).

Additional installments of the Hallmark Channel Mystery Movies have already been ordered.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of more than 67 million subscribers. The program service is distributed through 4,700 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 125 million subscribers globally. In 2004 Crown launched its 24-hour second linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment, Inc. collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.


For more information please visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.

  [january 2005]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.

[10/06/15 - 08:28 AM]
"Dancing with the Stars" Is Monday's Most Social Program for the 4th Week in a Row
ABC spins the numbers for Monday, October 5.

[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 08:33 AM]
"Quantico" Spikes Over Its Lead-In, Holds Its Debut Rating and Boosts Its Slot by 46%
ABC spins the numbers for Sunday, October 4.

[10/05/15 - 08:32 AM]
Sunday's Broadcast Ratings: NFL Puts NBC on Top; Sparks FOX Growth
The latter's hour worth of coverage bumps up its comedies by double digits from last week's premieres.

[10/05/15 - 08:12 AM]
Saints Overtime Win Over Cowboys Is Up 8% from the "SNF" Matchup for Week 4 of the NFL Season in 2014
NBC spins the numbers for Sunday, October 4.

[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.