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[02/01/05 - 12:00 AM]
Cartoon Network Rockets to Best-Ever January Ratings, Delivery Performance in Both Prime and Kids' Total Day Across All Target Demos

[via press release from Cartoon Network]

Cartoon Network Rockets to Best-Ever January Ratings, Delivery Performance in Both Prime and Kids� Total Day Across All Target Demos

Original Series Within FRIDAYS Franchise Top Prime Time Successes

ADULT SWIM Also Leads Adults 18-34 Total Day to Highest January Results

Climbing ahead in ratings and delivery for the fourth month in a row, Cartoon Network set new January ratings and delivery records across every kids demo it targets, according to Nielsen Media Research. Credit for Cartoon Network�s powerful double-digit growth across the board can be attributed to its signature programming franchises: FRIDAYS (7 p.m.-12 a.m.), an evening-long line-up of all-original series for the entire family; TOONAMI (Saturday, 7-11 p.m.), a Saturday night presentation of high action-adventure programming for tweens 9-14; and MIGUZI (Monday-Friday, 5-7 p.m.), the weekday afternoon branded block of action programming for boys and girls 6-11. January performance highlights vs. the same time periods last year include the following:

Prime Time (Monday-Sunday, 8-11 p.m.)

� Kids 6-11 delivery (739,000) expanded by 37% and ratings (3.1) by 35%.

� Kids 2-11 delivery (1,116,000) improved by 19% and ratings (2.8) by 17%.

� Tweens 9-14 delivery (518,000) increased by 32% and ratings (2.1) by 31%.

Kids� Total Day (Monday-Sunday, 6 a.m. - 6 a.m., kids� programming)

� Kids 6-11 delivery (535,000) raced ahead by 42% and ratings (2.2) by 38%.

� Kids 2-11 delivery (848,000) advanced by 26% and ratings (2.1) by 24%.

� Tweens 9-14 delivery (355,000) surged by 34% and ratings (1.4) by 27%.

FRIDAYS (Friday, 7 p.m.-12 a.m.)

� Kids 6-11 delivery (887,000) and ratings (3.7) both climbed by 37%.

� Kids 2-11 delivery (1,284,000) and ratings (3.2) both rose by 28%.

TOONAMI (Saturday, 7-11 p.m.)

� Tweens 9-14 delivery (622,000) catapulted by 74% and ratings (2.5) by 67%.

� Kids 6-11 delivery (783,000) jumped by 48% and ratings (3.2) by 45%.

MIGUZI (Monday-Friday, 5-7 p.m.�as of 1/24/05: Monday-Sunday, 5-7 p.m.)

� Kids 6-11 delivery (717,000) rose by 44% and ratings (3.0) by 43%.

� Kids 2-11 delivery (1,082,000) lifted by 39% and ratings (2.7) by 38%.

The outstanding monthly performance also capped overall 2004-05 season-to-date (Aug. 30, �04 to Jan. 30, �05) growth for the network�s primary kids 6-11 demo vs. last year. Kids total day delivery grew by 24% and ratings by 25%; prime time delivery increased by 19% and ratings by 16%.

Young adults 18-34 also set a new January total day delivery and ratings record, thanks to the stellar performance of ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.). Highlights vs. the same time period last year include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.)

� Ranked #1 in its time period on basic cable among adults 18-34, adults 18-24, men 18-34 and men 18-24.

� Adults 18-34 delivery (532,000) increased by 53% and ratings (0.8) by 60%.

� Adults 18-24 delivery (261,000) expanded by 41% and ratings (0.9) by 29%.

Cartoon Network, currently seen in 87.1 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 12/27/04-1/30/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.





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