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BRAVO BREAKS RATINGS RECORDS WITH BEST FEBRUARY IN NETWORK HISTORY IN ALL KEY MEASURES
BRAVO BREAKS RATINGS RECORDS WITH BEST FEBRUARY IN NETWORK HISTORY IN ALL KEY MEASURES
'PROJECT RUNWAY' LEADS THE WAY, DELIVERING RECORD-SETTING NUMBERS IN WEDNESDAY PRIME TOPPING 2 MILLION VIEWERS
New York - March 1, 2005 - Viewers are answering the call to 'Watch What Happens' on Bravo as the network reaches several ratings milestones in February. Led by one of the most talked about series on television, 'Project Runway,' plus additional originals and blockbuster films, Bravo's audience increased in all key demos compared to last February 2004 ( +31% in P18-49; +18% in P25-54; and +22% in total viewers), while also attracting the youngest audience to date with a 41.5 median age in primetime (down 4.1 years from last February). February also delivered Bravo's best Wednesday and Saturday prime averages in key demos (P18-49/P25-54) in Bravo's history. Also of note, in the network's history, February 2005 primetime is the 6th highest rated month in P18-49 viewer totals, 7th highest rated for P25-54 viewers and 5th highest rated in total viewers for Bravo in primetime (8PM-11PM), according to in-home viewing figures from Nielsen Media Research.
"Bravo's February ratings performance reflects some amazing achievements by the network that loves great movies and strives to produce the most buzz-worthy originals," said Lauren Zalaznick, Bravo President. "It also shows that people are quite literally tuning in to Bravo to 'watch what happens,' resulting in the channel's best February ever and the youngest month ever."
February Programming Highlights
- Project Runway is Bravo's runaway hit and drove Bravo's ratings to new heights not only in February, but this year to-date: 'Project Runway's' series finale (2/23/05) ranks as the number #1 telecast on Bravo this season in HH, all key demos deliveries P18-49, P25-54, P18-34 and total viewers (P2+). Bravo ranked #1 on that night among P18-49s, #2 in P18-34s, and #3 in P25-54s among all cable networks.
- The 'Project Runway' marathon (11AM-8PM) on Sunday afternoon 2/20/05 gave Bravo its highest rated Sunday in network history in that Sunday time period in P18-49 viewers, 3rd best ever in P25-54s and 2nd highest in total viewers.
- 'Queer Eye for the Straight Guy' continues to be one of Bravo's ratings leaders, posting three of the top seven programs in adults 25-54 for the month of February and averaged a 0.94 HH rating (596,000 P18-49, 697,000 P25-54s and 955,000 total viewers.) Compared to season to date averages in the time period prior to February, this was an increase of +62% in P18-49 viewers, +77% in P25-54s, and +64% in total viewers
- For Bravo, Tuesday night is Poker night and more viewers continue to tune-in: Tuesday night premieres of 'Celebrity Poker Showdown' averaged a 0.62 HH cvg rating (312,000 P18-49s, 340,000 P25-54s and 637,000 total viewers P2+). Compared to last February in the same time period, this was an increase of +18% in P18-49s, +16% in P25-54s, and +44% in P2+ (total viewers).
- Bravo's hi-cred films make Saturday night home viewing a ratings driver: In February (2/05/05), behind the film 'Braveheart,' Bravo achieved its best Saturday night in prime (8-11PM) in the history of the network among both key P25-54 and P18-49 demographics, while scoring its 2nd best Saturday in total viewers (P2+). Among all Bravo movies all-time this play of Braveheart is the #3 movie in network history in P18-49 (702,000), and #4 in P25-54 (697,000).
Top 10 February Programs in HH
Title/Episode Number Airdate Time HH RTG
1) Project Runway (Finale) 2/23/05 9PM-11PM 1.9
2) Project Runway (#108) 2/2/05 9PM-10PM 1.4
3) Project Runway (#110) 1/16/05 9PM-10PM 1.2
4) Braveheart 2/5/05 8PM-12AM 1.0
5) Queer Eye/Straight Guy (#141)2/22/05 10PM-11PM 1.0
6) Queer Eye/Straight Guy (#142)2/15/05 10PM-11PM 1.0
7) Project Runway (#109) 2/9/05 9PM-10PM .9
8) Queer Eye/Straight Guy (#155)2/1/05 10PM-11PM .9
9) Queer Eye Straight Girl(#110)2/2/05 10PM-11PM .9
10) Project Runway (#109) 2/20/05 7PM-8PM .8
Top 10 February Programs in P18-49
Title/Episode Number Airdate Time P18-49
1) Project Runway (Finale) 2/23/05 9PM-11PM 1313
2) Project Runway (#108) 2/2/05 9PM-10PM 935
3) Project Runway (#110) 1/16/05 9PM-10PM 844
4) Braveheart 2/5/05 8PM-12AM 702
5) Queer Eye/Straight Guy(#155) 2/1/05 10PM-11PM 655
6) Project Runway (#109) 2/9/05 9PM-10PM 646
7) Queer Eye/Straight Guy(#141) 2/22/05 10PM-11PM 603
8) Queer Eye Straight Girl(#110)2/2/05 10PM-11PM 530
9) Queer Eye/Straight Guy(#142) 2/15/05 10PM-11PM 530
10) Project Runway (#109) 2/20/05 7PM-8PM 470
Top 10 February Programs in P25-54
Title/Episode Number Airdate Time P25-54
1) Project Runway (Finale) 2/23/05 9PM-11PM 1183
2) Project Runway (#108) 2/2/05 9PM-10PM 826
3) Project Runway (#110) 1/16/05 9PM-10PM 820
4) Queer Eye/Straight Guy(#155) 2/1/05 10PM-11PM 765
5) Queer Eye/Straight Guy(#141) 2/22/05 10PM-11PM 703
6) Braveheart 2/5/05 8PM-12AM 697
7) Queer Eye/Straight Guy(#142) 2/15/05 10PM-11PM 622
8) Project Runway (#109) 2/9/05 9PM-10PM 573
9) Queer Eye Straight Girl(#110)2/2/05 10PM-11PM 524
10) Project Runway (#109) 2/20/05 7PM-8PM 432
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