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VH1 Primetime Ratings Soar 33% in First Quarter 2005
'Celebreality' Series Power VH1 to Its 11th Consecutive Quarter of
Total Viewer Growth
NEW YORK, March 29 -- This past quarter at VH1 proved that
all reality is not created equal.
VH1's 's three "celebreality" series, including "The Surreal Life 4,"
"Strange Love" and "Celebrity Fit Club," fueled a 33% increase in the
network's primetime ratings in the key 18-49 demo this past quarter, averaging
a .4 compared to a .3 in first quarter of last year.
The series also helped VH1 post its 11th consecutive quarter of total
viewer growth in the total viewing day. In fact, the past three months were
also VH1's most watched quarter ever, averaging 613,000 total viewers P 2+ in
primetime (+19% above 1st quarter 2004) and 364,000 total viewers in the total
viewing day (also +19% above 1st quarter 2004).
In fact, VH1's three "celebreality" series are among the network's top
five highest rated series ever in its 20-year history.
"Surreal Life" is averaging a 1.1 in the key 18-49 demo and attracting an
average of 1.5 million total viewers 2+ during its Sunday night premiere
episodes. The season premiere of "The Surreal Life" scored a 1.6 in the 18-49
demo making it VH1's highest rated telecast in nearly five years and the
highest rated episode of a VH1 original series ever.
"Celebrity Fit Club" averaged a 1.0 in the 18-49 demo and 1.4 million
total viewers for its first full season of eight premiere episodes. The final
episode on March 13 averaged a 1.3 in the 18-49 demo and 1.8 million total
viewers. The series featured Daniel Baldwin, Kim Coles, Joe Gannascoli ("The
Sopranos"), Biz Markie, Ralphie May, Judge Mablean Ephriam ("Divorce Court"),
Mia Tyler and Wendy the Snapple Lady all competing on teams to lose the most
weight.
New series "Strange Love," starring Flavor Flav and Brigitte Nielsen, is
averaging a .8 in the 18-49 demo and enchanting an average 1.2 million total
viewers during its Sunday night premieres. The series debuted on January 9 as
VH1's highest rated series premiere of all time, averaging a 1.3 rating in the
18-49 demo. An average of 1.8 million viewers P 2+ tuned into the first
episode.
Other ratings highlights include "I Love The 90s Part Deux," which scored
ratings that were 50% above the same time period compared to the previous
year, "VH1 News Presents Michael Jackson's Secret Childhood" and the
television premiere of the Eminem film "8 Mile."
Learn more about these and all other VH1 programs at http://www.vh1.com .
VH1 connects viewers to the music, artists and pop culture that matter to
them most with series, specials, live events, exclusive online content and
public affairs initiatives. VH1 is available in over 87 million households in
the U.S. VH1 also has an array of digital services including VH1 Classic, VH1
Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at
http://www.VH1.com .
SOURCE VH1
Web Site: http://www.vh1.com
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