[04/07/05 - 12:00 AM]
Hallmark Channel's Original Movie, 'Out of the Woods,' Nabs a Forest-Full of Viewers, with a 2.6 Hh Rating!

[via press release from The Hallmark Channel]


Original Movie is Highest Rated Cable Movie of the Day Number One, W25-54; Number Two, A25-54

The premiere of �Out of the Woods,� a Hallmark Channel Original movie, came out with a growl, leaving its competition in hibernation as it delivered a 2.6 HH coverage area rating with 1,785,000 homes becoming the highest rated ad-supported cable movie of the day, and the second highest ad-supported movie of the week (Nielsen Media Research, 3/28-4/3/05).

The Original movie, which aired Saturday, April 2, 8-10 p.m., attracted nearly 3.4 million unduplicated viewers Persons 2+ and was part of Hallmark Channel's third highest day ever and highest week ever.

Competitively, "Out of the Woods" ranked #2 in HH Rating in the time period, and for key demographics ranked #1 in W25-54 (1.6 rating) and #2 in A25-54 (1.2 rating) among all 59 ad-supported cable networks. In addition, �Out of the Woods� was the second highest Hallmark Channel telecast in network history among HH delivery. It ranked among the top 5 all-time Hallmark Channel telecasts for each key demographic, notably #3 among A25-54 (955,000 viewers) and #4 among W25-54 (650,000 viewers).

"Out of the Woods" also showed impressive growth over its "Straight From the Heart" lead-in (which averaged a solid 1.6 HH rating). It also tripled its 8-10p time period average in W25-54 (+204%).

In �Out of the Woods,� seven-time Emmy� Award-winner Edward Asner (�Lou Grant�) stars as Jack Green, a sophisticated, spiritually-oriented global traveler with an ill-disguised disdain for his small-minded, self-centered family. Persuaded by his mother (Mel Harris, �thirtysomething�) to deliver legal papers to the distant patriarch, Jack�s grandson Matt (Jason London, �Jason and the Argonauts�) finds himself completely out of his comfort zone. Marooned in the woods with the enigmatic old man, the by-the-numbers attorney is surprised to discover that his seemingly �perfect� life might not be the one he actually wants to lead.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 68 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.


For more information visit www.hallmarkchannel.com and www.hallmarkmoviechannel.com.

  [april 2005]  


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