or


[04/28/05 - 12:00 AM]
No FoolinG... Original Movies Push Hallmark Channel to Highest-Rated April in Network's History

[via press release from The Hallmark Channel]

NO FOOLING� ORIGINAL MOVIES PUSH HALLMARK CHANNEL TO HIGHEST-RATED APRIL IN NETWORK�S HISTORY

Substantial Year-to-Year Ratings Growth In Households And Key Demos

Week One Of April 2005 Is Hallmark Channel�s Highest Week Ever

Flowers, but no April showers for Hallmark Channel! Original movies have helped push Hallmark Channel to its highest-rated April in the network�s history, and its fourthhighest month ever, with considerable year-to-year growth in all key demos in April 2005 compared with April 2004.

Week One of April 2005 (3/28-4/2/2005) averaged a .8 HH rating with 527,000 homes to become the highest week in network history. In addition, Saturday, April 2, averaged a 1.1 HH rating with 742,000 homes to become the third highest day for Hallmark Channel.

For April 2005, in Total Day, Hallmark Channel increased 17% since April 2004 with a .7 in HH, +30% in homes with 457,000, +46% in W25-54 with 130,000 and +40% in A25-54 with 226,000 among all 59 measured ad-supported cable networks (Nielsen Media Research, 3/28/05-4/24/05 compared to 3/29/04-4/25/04).

In Prime Time, for April �05 compared to April �04, Hallmark Channel increased 18%, delivering 594,000 homes, + 31% in W25-54 with 167,000 and +26% in A25-54 with 265,000.

Continued ratings success has led the network to its sixth straight monthly Top 10 ranking in Total Day household rating ranking #9 with a .7 rating. Contributing to the April success was the premiere of �Out of the Woods,� a Hallmark Channel Original movie which delivered a 2.6 HH coverage area rating with 1,785,000 homes becoming the highest rated ad-supported cable movie of the day, and the second highest ad-supported movie of the week (Nielsen Media Research, 3/28- 4/3/05).

The Original movie, which aired Saturday, April 2, 8-10 p.m., attracted nearly 3.4 million unduplicated viewers Persons 2+ and was part of Hallmark Channel's third highest day ever and highest week ever.

Competitively, "Out of the Woods" ranked #2 in HH Rating in the time period, and for key demographics ranked #1 in W25-54 (1.6 rating) and #2 in A25-54 (1.2 rating) among all 59 ad-supported cable networks. In addition, �Out of the Woods� was the second highest Hallmark Channel telecast in network history among HH delivery. It ranked among the top five all-time Hallmark Channel telecasts for each key demographic, notably #3 among A25-54 (955,000 viewers) and #4 among W25-54 (650,000 viewers). �Out of the Woods� is just one of many Hallmark Channel Original movies that are leading the way in 2005! For 2005-to-date, Hallmark Channel has delivered eight of the top 10 ad-supported cable original movies for Length of Tune among viewers P2+ (the amount of continuous minutes a viewer spends tuned to a program without switching channels).

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 68 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWNE) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.





  [april 2005]  
S
M
T
W
T
F
S
     


· OUT OF THE WOODS (HALLMARK)





most recent ratings | view all posts
[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.