[07/13/05 - 12:00 AM]
Original Movie, 'The Colt,' and Big Week of Westerns Keep Hallmark Channel in the Saddle as It Rides to One of Its Highest-Rated Weeks Ever

[via press release from The Hallmark Channel]


Network Finishes Week Ranked In Top 10 In Both Total Day And Prime Time Ratings

Third Quarter 2005 to Date, Hallmark Channel Ranks #10 in Total Day And #9 in Prime Time

Hallmark Channel is maintaining its summer ratings stampede with the premiere of the highly acclaimed Hallmark Channel Original movie, �The Colt,� (Sat., July 9, 9- 11P) and its big week of Westerns. For Prime Time, Hallmark Channel delivered its 3rd highest-rated week for 2005 and its 7th highest-rated week ever (1.1 HH rating /785,000 homes), during the week of July 4-10 (Nielsen Media Research July 4-10, 2005).

The premiere of �The Colt� delivered 2.6 million unduplicated viewers and became the 17th highest-rated telecast in the network�s history by delivering a 1.6 HH rating, peaking at a 1.8. HH rating (in its third half hour).

In the 9-11P time period, �The Colt� ranked among the top 10 in households and among key demo ratings, ranking #7 in HH rating (1.6), #9 in W25-54 rating (.6) and #8 in A25-54 rating (.5), versus the 59 ad-supported cable networks (Nielsen Media Research, July 9).

Third quarter 2005 to date (6/27-7/10/05), Hallmark Channel ranks #10 in Total Day (.7 HH rating) and #9 in Prime Time (1.2 HH rating) among the 59 ad-supported cable networks.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 69 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWNE) owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.


  [july 2005]  


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