or


[07/15/05 - 12:00 AM]
CBS Wins Nine Gold and Nine Silver Awards in Promax & Bda Competition

[via press release from CBS]

CBS WINS NINE GOLD AND NINE SILVER AWARDS IN PROMAX & BDA COMPETITION

Top Honors Awarded for Launch of "CSI: NY," On-Air Spot for "The King of Queens," "Rudolph" Holiday Campaign and Promotion of the 100th Episode of "CSI: Crime Scene Investigation"

CBS was honored with 18 awards -- including nine gold -- for Outstanding Marketing and Promotion in the 2005 PROMAX & BDA Awards competition.

CBS's gold honors recognized the launch of drama CSI: NY; an on-air spot for comedy hit THE KING OF QUEENS; a RUDOLPH holiday campaign; and promotion of the 100th episode of CSI: CRIME SCENE INVESTIGATION.

The PROMAX & BDA Awards are known as the top honors for promotion and marketing professionals in the broadcast media industry. Awards are judged on three criteria: overall creativity, production quality and results in achieving marketing objectives.

CBS received gold honors in the "Program Promotion Campaign" category for its launch of the new drama, CSI: NY. The campaign was highlighted by a collection of gripping, visually appealing on-air spots, which targeted a variety of demographics. In its first season, CSI: NY topped "Law & Order," NBC's long-time leader in the Wednesday time period.

CBS also took home gold in the "Comedy Program Promotion" category for an on-air spot for THE KING OF QUEENS, which focused on the physical comedy of star Kevin James.

CBS's gold-winning RUDOLPH campaign -- which received widespread media attention -- used stop-action animation and featured the celebrated reindeer in spots along with 3-D caricatures of network personalities, including David Letterman, Charlie Sheen, Marg Helgenberger, Kevin James, William Petersen, Jeff Probst and more. The spots were designed to coincide with the 40th anniversary of television's longest-running holiday special RUDOPLH THE RED-NOSED REINDEER. Spots ran on the Network and customized versions were made available to CBS affiliates.

CBS also captured gold for its multi-faceted promotion of the 100th episode of CSI: CRIME SCENE INVESTIGATION. The campaign included a press kit designed to resemble an actual CSI: CRIME SCENE INVESTIGATION case file. And the invitations to the 100th episode special event played off of the show's forensics theme with a "blacklight" required to illuminate hidden details.

PROMAX & BDA is a global non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.





  [july 2005]  
S
M
T
W
T
F
S
     


· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: NEW YORK (CBS)
· KING OF QUEENS, THE (CBS)
· LAW & ORDER (NBC)









most recent ratings | view all posts
[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.

[04/16/14 - 08:52 AM]
NBC Is Currently #1 Tuesday Night in Adults 18-49, Led by the #1 Show of the Night, "The Voice"
NBC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:32 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up and Virtually Ties "NCIS: Los Angeles" for #1 in Adults 18-49 at 9pm
ABC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:28 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock series is up from last week among adults 18-49, as are "About a Boy" and "Growing Up Fisher."

[04/16/14 - 08:16 AM]
Cartoon Network Viewers Charmed by "Clarence"
Cartoon Network spins the numbers for Monday, April 14.

[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.

[04/15/14 - 03:02 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "DWTS" Leads Viewers
Plus: numbers for Syfy's "Warehouse 13," MTV's "16 & Pregnant" and TBS's "Bam's Bad Ass Game Show."

[04/15/14 - 01:15 PM]
Discovery Channel's "Naked and Afraid" #1 Ad Supported Program in Cable Among Men on Sunday
Discovery spins the numbers for Sunday, April 13.

[04/15/14 - 12:13 PM]
"48 Hours: Father and Son" Is Saturday's #1 Non-Sports Broadcast Program with Viewers
CBS spins the numbers for Saturday, April 12.

[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.