or


[07/15/05 - 12:00 AM]
CBS Wins Nine Gold and Nine Silver Awards in Promax & Bda Competition

[via press release from CBS]

CBS WINS NINE GOLD AND NINE SILVER AWARDS IN PROMAX & BDA COMPETITION

Top Honors Awarded for Launch of "CSI: NY," On-Air Spot for "The King of Queens," "Rudolph" Holiday Campaign and Promotion of the 100th Episode of "CSI: Crime Scene Investigation"

CBS was honored with 18 awards -- including nine gold -- for Outstanding Marketing and Promotion in the 2005 PROMAX & BDA Awards competition.

CBS's gold honors recognized the launch of drama CSI: NY; an on-air spot for comedy hit THE KING OF QUEENS; a RUDOLPH holiday campaign; and promotion of the 100th episode of CSI: CRIME SCENE INVESTIGATION.

The PROMAX & BDA Awards are known as the top honors for promotion and marketing professionals in the broadcast media industry. Awards are judged on three criteria: overall creativity, production quality and results in achieving marketing objectives.

CBS received gold honors in the "Program Promotion Campaign" category for its launch of the new drama, CSI: NY. The campaign was highlighted by a collection of gripping, visually appealing on-air spots, which targeted a variety of demographics. In its first season, CSI: NY topped "Law & Order," NBC's long-time leader in the Wednesday time period.

CBS also took home gold in the "Comedy Program Promotion" category for an on-air spot for THE KING OF QUEENS, which focused on the physical comedy of star Kevin James.

CBS's gold-winning RUDOLPH campaign -- which received widespread media attention -- used stop-action animation and featured the celebrated reindeer in spots along with 3-D caricatures of network personalities, including David Letterman, Charlie Sheen, Marg Helgenberger, Kevin James, William Petersen, Jeff Probst and more. The spots were designed to coincide with the 40th anniversary of television's longest-running holiday special RUDOPLH THE RED-NOSED REINDEER. Spots ran on the Network and customized versions were made available to CBS affiliates.

CBS also captured gold for its multi-faceted promotion of the 100th episode of CSI: CRIME SCENE INVESTIGATION. The campaign included a press kit designed to resemble an actual CSI: CRIME SCENE INVESTIGATION case file. And the invitations to the 100th episode special event played off of the show's forensics theme with a "blacklight" required to illuminate hidden details.

PROMAX & BDA is a global non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.





  [july 2005]  
S
M
T
W
T
F
S
     


· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: NEW YORK (CBS)
· KING OF QUEENS, THE (CBS)
· LAW & ORDER (NBC)





most recent ratings | view all posts
[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/12/16 - 08:56 AM]
"DC's Legends of Tomorrow" Holds Steady in Week 4
The CW spins the numbers for Thursday, February 11.

[02/12/16 - 08:38 AM]
"Shades of Blue" Maintains 100% Week to Week, Despite the Return of "How to Get Away with Murder"
NBC spins the numbers for Thursday, February 11.

[02/12/16 - 08:19 AM]
ABC Is No. 1 on Thursday in Adults 18-49 with the Return of TGIT Delivering the Night's Top 3 Dramas
ABC spins the numbers for Thursday, February 11.

[02/11/16 - 02:33 PM]
CMT's "Party Down South" Boosts Thursday Night Programming Block with Strong Premiere and Double-Digit Growth in Week 2
CMT further spins the numbers for Thursday, January 28 and Thursday, February 4.

[02/11/16 - 11:40 AM]
HGTV "Fixer Upper" Crushed Cable Ratings Among P25-54 and W25-54 on Tuesday Night
HGTV spins the numbers for Tuesday, February 9.

[02/11/16 - 11:07 AM]
"The Tonight Show," "Late Night" Once Again Win in All Key Measures for Week of Feb. 1-5
NBC spins the late-night numbers for the week of February 1-5.

[02/11/16 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC, FOX & NBC All Share Top Demo Spot
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/11/16 - 08:40 AM]
"Chicago P.D." Equals Its High Since November 2014
NBC spins the numbers for Wednesday, February 10.

[02/11/16 - 08:31 AM]
ABC Is No. 1 on Wednesday With "Modern Family" as the Top TV Show
ABC spins the numbers for Wednesday, February 10.

[02/11/16 - 07:21 AM]
ABC Draws Its Biggest Audience in Late-Night in More Than 2 Months
ABC spins the late-night numbers for the week of February 1-5.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 09:18 AM]
Travel Channel Delivers Best Monday In Over A Year Among P25-54 and Millennials
Travel Channel spins the numbers for Monday, February 8.

[02/10/16 - 09:00 AM]
"The Flash" Races to Season Highs, Best Adults 18-34 Rating Since Series Premiere
The CW spins the numbers for Tuesday, February 9.