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[07/27/05 - 12:00 AM]
Heartwarming Original Movie 'Back to You and Me' Returns More Than 2.7 Million Unduplicated Viewers to Hallmark Channel for Its Premiere Saturday, July 23

[via press release from The Hallmark Channel]

HEARTWARMING ORIGINAL MOVIE �BACK TO YOU AND ME� RETURNS MORE THAN 2.7 MILLION UNDUPLICATED VIEWERS TO HALLMARK CHANNEL FOR ITS PREMIERE SATURDAY, JULY 23

Lisa Hartman Black and Rue McLanahan Stars Of Original Movie Which Becomes The 11th Highest Rated Telecast In Network�s History

Viewers felt right at home on Hallmark Channel as more than 2.7 million unduplicated viewers tuned in for the premiere Saturday, July 23, of �Back to You & Me� starring Lisa Hartman Black and Rue McLanahan (according to Nielsen Media Research, 7/23/05).

The Original movie becomes the 11th highest-rated telecast in the history of the Network among household delivery with a 1.8 HH rating and 1,229,000 homes. It peaked at a 1.9 HH rating in its last half hour.

�Back to You & Me� is the story of a beautiful and successful physician (Hartman Black) who goes back to her hometown for a high school reunion.

The telecast outperformed its second quarter 9-11 PM time period average +49% for households (1.8 vs. 1.2); +45% for Women 25-54 (331,000 vs. 228,000); and +30% for Adults 25-54 (451,000 vs. 347,000)

�Back to You & Me� ranked among the top 6 ad-supported cable networks in the time period for HH and key demo ratings: #3 in HH (1.8 rating), #6 in W18-49 (.6 rating), #6 in W25-54 (.8 rating) #6 in A25-54 (.6 rating).

It also showed significant growth over its "Thicker Than Water" lead-in, doubling the women delivery: +68% for HH, +97% for Women 25-54, and +68% for Adults 25-54.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of 69 million subscribers. The program service is distributed through 5,020 cable systems and communities as well as directto- home satellite services across the country. In 2004, Crown launched its 24-hour second linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

-HALLMARK CHANNEL-

For more information visit www.hallmarkchannel.com and www.hallmarkmoviechannel.com.





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· BACK TO YOU AND ME (HALLMARK)
· THICKER THAN WATER (HALLMARK)





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