or


[08/03/05 - 12:00 AM]
Season Finale of We: Women's Entertainment's "Bridezillas" Scores as Highest Rated Original in Network's History

[via press release from WE: Women's Entertainment]

Season Finale of WE: Women's Entertainment's "Bridezillas" Scores as Highest Rated Original in Network's History

New York, NY, August 3, 2005 - WE: Women's Entertainment announced today that the network received record ratings with the season 2 finale of its hit show, "Bridezillas" (10p-11p), Sunday, July 31. The finale of the network's popular series garnered a stellar 0.71 HH rating, marking it as the highest rated original telecast in WE's history. "Bridezillas," in its second season on WE: Women's Entertainment, is a tongue-in-cheek look at brides-to-be who go from sweet to certifiable while planning their big day.

The following are highlights of the ratings success:

- Ratings grew by +69% from the premiere telecast on 6/12/05 (0.42) to the finale on 7/31/05 (0.71)

- The median age for Bridezillas Season 2 is a highly desirable 36.8

- Season 2 of Bridezillas is the highest rated original series in WE's history to-date (12/31/01-7/31/05)

- The stellar 0.71 HH rating reflects a +195% increase over the season 1 finale

The second season of the original series received substantial promotional support from WE, including national consumer advertising, major public relations efforts, and a live NYC stunt that generated strong media buzz.

The marketing campaign featured TV, radio, print, online and outdoor executions as well as an exclusive online sneak peek on AOL.com. The "WE $50K Cake Dash" on June 7 in Times Square, NYC featured 20 lucky brides-to-be competing for $50,000 for their dream wedding by diving into NYC's largest-ever wedding cake. The live stunt generated national press attention and was featured on top news outlets, including Good Morning America, Entertainment Tonight, The Insider, and ESPN Sports Center.

The record ratings score with "Bridezillas" is the latest success of General Manager Kim Martin. During Martin's first six months on the job, she launched the network's first-ever national public affairs campaign, WE Empowers Women; has greenlit several new series, including "American Princess" and "I Can't Believe I Wore That..." among others; and produced three live on-air events, the networks first-ever live programming. The live shows included: LIVE ON WISTERIA LANE, a post-show special immediately following the season finale of Desperate Housewives; LIVE FROM THE LADIES ROOM featuring commentary from comedian Sandra Bernhard and celebrity stylist Lloyd Boston during the breaks of the Academy Awards?; and exclusive BBC1 coverage of the Royal Wedding of Prince Charles and Ms. Camilla Parker Bowles.

About WE: Women's Entertainment
WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services, which also includes AMC and IFC Companies. WE: Women's Entertainment features the largest collection of women's interest films, inspiring original series and topical specials. The network is currently available in over 55 million homes.

Source: Nielsen Media Research, Bridezillas Su 10p Telecasts 6/12/05-7/31/05, WE Original Telecasts from 12/31/01- 7/31/05; Median age based on P2+





  [august 2005]  
S
M
T
W
T
F
S
 


· AMERICAN PRINCESS (WE)









most recent ratings | view all posts
[04/20/15 - 10:35 AM]
Live + 7 Day Ratings: Despite Easter Sunday Pre-Emptions, ABC Still Had 6 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of March 30-April 5.

[04/20/15 - 09:52 AM]
The "50th Academy of Country Music Awards" Delivers Its Largest Audience Since 1998
CBS spins the numbers for Sunday, April 19.

[04/20/15 - 09:08 AM]
Live + 3 Day Ratings: ABC's "SHIELD" Emerges as the #1 Program in Tuesday's 9pm Hour in Adults 18-49
ABC further spins the numbers for Tuesday, April 14.

[04/20/15 - 08:44 AM]
"A.D. The Bible Continues" Is the Night's #1 Scripted Series in Total Viewers on the Big 4 Nets
NBC spins the numbers for Sunday, April 19.

[04/20/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Annual Academy of Country Music Awards" Win Big for CBS
The Eye's annual telecast leads the night in both total viewers and adults 18-49.

[04/20/15 - 08:34 AM]
ABC's Takes Second on Sunday with a 17% Increase Among Adults 18-49
ABC spins the numbers for Sunday, April 19.

[04/20/15 - 08:30 AM]
NBA Playoffs on ABC: Cleveland Cavaliers-Boston Celtics Delivers Third-Highest Rated First Round Game 1 Ever
ESPN spins the numbers for Sunday, April 19.

[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.