or


[08/03/05 - 12:00 AM]
Season Finale of We: Women's Entertainment's "Bridezillas" Scores as Highest Rated Original in Network's History

[via press release from WE: Women's Entertainment]

Season Finale of WE: Women's Entertainment's "Bridezillas" Scores as Highest Rated Original in Network's History

New York, NY, August 3, 2005 - WE: Women's Entertainment announced today that the network received record ratings with the season 2 finale of its hit show, "Bridezillas" (10p-11p), Sunday, July 31. The finale of the network's popular series garnered a stellar 0.71 HH rating, marking it as the highest rated original telecast in WE's history. "Bridezillas," in its second season on WE: Women's Entertainment, is a tongue-in-cheek look at brides-to-be who go from sweet to certifiable while planning their big day.

The following are highlights of the ratings success:

- Ratings grew by +69% from the premiere telecast on 6/12/05 (0.42) to the finale on 7/31/05 (0.71)

- The median age for Bridezillas Season 2 is a highly desirable 36.8

- Season 2 of Bridezillas is the highest rated original series in WE's history to-date (12/31/01-7/31/05)

- The stellar 0.71 HH rating reflects a +195% increase over the season 1 finale

The second season of the original series received substantial promotional support from WE, including national consumer advertising, major public relations efforts, and a live NYC stunt that generated strong media buzz.

The marketing campaign featured TV, radio, print, online and outdoor executions as well as an exclusive online sneak peek on AOL.com. The "WE $50K Cake Dash" on June 7 in Times Square, NYC featured 20 lucky brides-to-be competing for $50,000 for their dream wedding by diving into NYC's largest-ever wedding cake. The live stunt generated national press attention and was featured on top news outlets, including Good Morning America, Entertainment Tonight, The Insider, and ESPN Sports Center.

The record ratings score with "Bridezillas" is the latest success of General Manager Kim Martin. During Martin's first six months on the job, she launched the network's first-ever national public affairs campaign, WE Empowers Women; has greenlit several new series, including "American Princess" and "I Can't Believe I Wore That..." among others; and produced three live on-air events, the networks first-ever live programming. The live shows included: LIVE ON WISTERIA LANE, a post-show special immediately following the season finale of Desperate Housewives; LIVE FROM THE LADIES ROOM featuring commentary from comedian Sandra Bernhard and celebrity stylist Lloyd Boston during the breaks of the Academy Awards?; and exclusive BBC1 coverage of the Royal Wedding of Prince Charles and Ms. Camilla Parker Bowles.

About WE: Women's Entertainment
WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services, which also includes AMC and IFC Companies. WE: Women's Entertainment features the largest collection of women's interest films, inspiring original series and topical specials. The network is currently available in over 55 million homes.

Source: Nielsen Media Research, Bridezillas Su 10p Telecasts 6/12/05-7/31/05, WE Original Telecasts from 12/31/01- 7/31/05; Median age based on P2+





  [august 2005]  
S
M
T
W
T
F
S
 


· AMERICAN PRINCESS (WE)





most recent ratings | view all posts
[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 09:47 AM]
Discovery Channel's "Gold Rush" Finds Ratings Gold with Season 8 Premiere
Discovery further spins the numbers for Friday, October 13.

[10/19/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off the Demo Competition
The network's flagship drama is down week-to-week among adults 18-49.

[10/18/17 - 08:11 AM]
Tuesday's Broadcast Ratings: "This Is Us" Keeps NBC on Top
The Peacock's top drama is up year-to-year among adults 18-49.

[10/17/17 - 01:54 PM]
2017 ALCS on FOX & FS1 Averaging 5,815,000 Viewers, Off to Best Start Since 2013
FOX Sports spins the numbers for its ALCS coverage to date.

[10/17/17 - 12:31 PM]
"Nightline" Wins in Total Viewers for Third Week in a Row This Season
ABC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 11:53 AM]
"The Gifted" Marks Television's Highest-Rated Fall Debut in Monday 9PM Time Period in Live + 7 Day Ratings in Three Years
FOX further spins the numbers for the week of October 2-8.

[10/17/17 - 11:18 AM]
ABC Claims 8 of the Week's Top 20 Entertainment Shows in Adults 18-49
ABC spins the numbers for the week of October 9-15.

[10/17/17 - 11:06 AM]
"The Late Show" Wins Late Night for the Third Straight Week to Start the Season
CBS spins the late-night numbers for the week of October 9-13.

[10/17/17 - 10:49 AM]
CBS Wins in Viewers for the Third Consecutive Week
CBS spins the numbers for the week of October 9-15.

[10/17/17 - 09:38 AM]
With "SNF" #1 Overall & "This Is Us," "Voice" & "Will & Grace" Ranking as 4 of the Top 10 Entertainment Shows, NBC Wins Week of Oct. 9-15
NBC spins the numbers for the week of October 9-15.

[10/17/17 - 09:27 AM]
"48 Hours: Operation Murder" Is Saturday's #1 Non-Sports Program with Viewers for Third Week This Season
CBS News spins the numbers for Saturday, October 14.

[10/17/17 - 09:27 AM]
On Its First Night in Brooklyn, ABC's "Jimmy Kimmel Live" Scores Season Highs
ABC spins the late-night numbers for Monday, October 16.

[10/17/17 - 09:06 AM]
"Tonight Show" Wins the Late-Night Ratings Week of Oct. 9-13 in 18-49 with Its Biggest Margins in Three Weeks
NBC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 08:55 AM]
"60 Minutes" Edition That Moved Congress and the President Makes the Nielsen Top 5
CBS News spins the numbers for Sunday, October 15.