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[08/16/05 - 12:00 AM]
Pamela Anderson Scores with 4.3 Million Total Viewers on Sunday Night and "The Comedy Central Roast of Pamela Anderson" Makes Its Mark as the Highest Rated Program on Television Among Persons 18-49

[via press release from Comedy Central]

Pamela Anderson Scores With 4.3 Million Total Viewers On Sunday Night And "The COMEDY CENTRAL Roast Of Pamela Anderson" Makes Its Mark As The Highest Rated Program On Television Among Persons 18-49

Roast" Is The Highest Rated Program In All Of Television1 In The 10:00 P.M. Hour Of Prime On Sunday Night Among Persons 18-49 #1 Program In Basic Cable For The Week Among P18-49, Men 18-49, And Men 18-34 Posts A 3.6 HH / 2.8 P18-49 Rating (4.3 Million Total Viewers / 2.9 Million P18-49 Viewers)

NEW YORK, August 16, 2005 -- "The COMEDY CENTRAL Roast of Pamela Anderson" premiered with a bang on Sunday, August 14 at 10:00 p.m. as 4.3 million total viewers (P2+) tuned in to watch Anderson get burned by the likes of Jimmy Kimmel, Tommy Lee, Courtney Love and Sarah Silverman, among others.

Ratings highlights2 for the Sunday, August 14 premiere of "The COMEDY CENTRAL Roast of Pamela Anderson" include:

?registered as the highest rated program in all of television in the 10:00 p.m. hour of Prime on Sunday night among Persons 18-49 ?defeated all of basic cable TV as well as ABC, CBS and NBC in the 10:00 p.m. - 11:00 p.m. timeslot among P18-49 ?was also the #1 program in basic cable for the week among P18-49, M18-49, and M18-34 ?posted a 3.6 HH/2.8 P18-49 rating (4.3 million Total Viewers / 2.9 million P18-49 Viewers) ?P18-49 ratings were up +386% vs. the prior four weeks, +210% vs. 2005-to-date and +236% vs. the same week last year in the timeslot ?Average Total Viewership was up +341% vs. the prior four weeks, +194% vs. 2005-to-date and +282% vs. the same week last year in the timeslot

The Roast kicked-off with Anderson floating down from the rafters in an O-shaped chair while bubbles flowed through the air followed by rapid fire of quips, all at Anderson's expense. Tommy Lee proved once again that he is truly "larger than life" and the Roasters made sure to give it to him when it came to his manhood. The show taped on August 7 in Los Angeles at Sony Studios with Jimmy Kimmel, host of ABC's "Jimmy Kimmel Live," serving as Roast Master and aired as a 90-minute special.

Highlights from the evening included: Bea Arthur reading sexually explicit excerpts from Anderson's new "novel"; Tommy Lee giving an arousing musical performance with Anderson dancing her heart out; Courtney Love acting like Tom Cruise on acid; Andy Dick French-kissing Jeffrey Ross and fondling Anderson's assets; and Lisa Lampanelli, the Queen of Mean, unleashing a verbal assault that fired-up the crowd to a standing ovation. Nick DiPaolo, Greg Giraldo, Elon Gold, Eddie Griffin, Lady Bunny and Sarah Silverman also appeared during the telecast to Roast Anderson, along with David Spade and Hugh Hefner, who provided taped tributes.

This year's edition of the Roast was produced by Joel Gallen, from Tenth Planet Productions, who also executive produced and directed the network's upcoming stand-up film "The Dave Attell:Insomniac Tour Featuring Sean Rouse, Greg Giraldo and Dane Cook."

"The COMEDY CENTRAL Roast of Pamela Anderson" was sponsored by Powerade and TMobile.

Tenth Planet Productions' Joel Gallen is the executive producer and Elizabeth Porter serves as the executive in charge of "The COMEDY CENTRAL Roast of Pamela Anderson" for the network. Anderson's Roast honorarium was donated to PETA.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 87 million homes nationwide. COMEDY CENTRAL is owned by Comedy Partners, a wholly-owned division of MTV Networks. COMEDY CENTRAL is a registered trademark of Comedy Partners. COMEDY CENTRAL's Internet address is http://www.comedycentral.com.





  [august 2005]  
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