Nick At Nite Scores Most-Watched Quarter Ever
Network #1 Basic Cable Net Among Target Demo Adults 18-49
#1 Among W18-49 and W18-34
#3 Among A18-49 with Household Income 75K+
New York, NY, September 27, 2005 � For third quarter 2005 ((6/27-9/25/05), Nick at Nite scored its most-watched quarter ever in its 20-year history. Driven by the success of its hit original hidden camera series, Hi-Jinks, as well as the continued success of modern hit sitcoms The Fresh Prince of Bel Air and Roseanne, the network finished the quarter as the #1 basic cable network among its target audience of Adults 18-49, #1 among Women 18-49, and #1 among W18-34. Nick at Nite was also the #2 basic cable net among total viewers.
According to Nielsen Media Research, Nick at Nite drew an average 1.6 million total viewers, representing a +18% increase over prior-year levels and making it the most watched quarter ever among total viewers. Among its core A18-49 audience, the network averaged a 0.6/661,000 during total programming day, a +4% delivery increase over 3rd Quarter 2004 and was the #1 basic cable net in that demo.
Among Women 18-49, the network averaged a 0.8/450,000, up +5% in delivery over prior year levels. Nick at Nite earned a 0.9/238,000 among W18-34, up +3% versus 2004.
Hi-Jinks, the network�s hit hidden camera show, scored impressive ratings in its debut season. In its first six weeks, it averaged a 0.5 among Adults 18-49, up +25% from last year. The series delivered an average of 532,000 A18-49 viewers, lifting the network +36% over last year, and an average of over 2.2 million total viewers, besting 2004 by +36% versus year ago.
The Fresh Prince of Bel Air (10 p.m.) boasted double digit gains in rating, delivery and total viewers, averaging a 0.6/675,000, up +20% in rating and a rise of +30% in delivery over last year. Among total viewers, the program delivered nearly 2.1 million total viewers, up +40%. Roseanne (11 p.m.) earned a 0.7/756,000, averaging nearly 1.6 million total viewers.
Now in more than 88 million U.S. homes, Nick at Nite was founded in 1985 as the evening and overnight companion to Nickelodeon. The network, one of cable's highest-rated among such coveted demos as Adults 18-49, Women 18-49, Adults 18-34 and African Americans, 18-49 showcases celebrated and timeless modern sitcoms as well as original programming. All programming presented on Nick at Nite meets he network's "Four Fs" programming strategy -- shows which are Family-Friendly, Funny and Familiar. In addition to the network's modern classics such as Roseanne, The Cosby Show and The Fresh Prince of Bel Air, Nick at Nite also showcases original shows including: Fatherhood, based on Bill Cosby's best-selling 1986 book of the same name, which is an animated and comic look at the challenges faced by a busy, modern Family, the Bindlebeeps; Nick at Nite's Search for the Funniest Mom in America, an annual talent showcase in which the winning mom -- this year's winner was Darlene Westgor of Burnsville, Minnesota -- wins $50,000 and a development deal for her own Nick at Nite show; and Hi-Jinks, a hidden camera show in which adults play good-natured pranks on kids. For more information about Nick at Nite, log onto Nick www.nickatnite.com.